How do you determine where to put that new campaign? Or how many donate buttons should go on the homepage? In this webinar we'll introduce our methods a LimeRed Studio on how we make decisions about what goes where on the web. Hint: It starts with getting to know your users.

1. Information
architecture 101
What goes on your website and where?

2. Introduction
Who’s in the room?

3. Agenda
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How to identify audiences and define users
Gathering information about audiences & users
Mapping audiences & users
Mapping and organizing content
User goals and flows
Wrapping things up

4. Problems

5. Website Problems
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Too Much Content
Too Much Content on the Home Page
User’s Can’t Find Anything
No Starting Point!
High Bounce Rates & Low Engagement
Looks Ugly!
Don’t Know Where To Start
Other…

6. What is Information
Architecture?
• Intentionally designed with users in mind and starts
with them.
• It’s the basic structure of how information is
organized so users can complete a goal.
• Provides hierarchy and helps understand how to
prioritize content.
• Guides users towards a certain path and provide
them options.

7. Identifying users

8. Gathering information
Listening & Research
• Interviews
• Analytics
• Trends
• Personas

11. User Groups & Goals
Prioritizing users & their needs
• Impression goals
• Collection goals
• Action goals

12. Where can I get
information?
Do they align with our
program & mission?
Who can I interview?
What will the experience be
like?
How can we fund them?
How do I get involved?
What will the experience be
like?
What services are available?
How do I get involved?
How can I get resources?
How will I benefit from
them?
How much does positioning
cost?

13. Supporters
Impression Goal: Trustworthy, Reliable, Prestigious
Collection Goal: History, Mission, Programs & Activities
Action Goals: Contact, Give Money
Members of Our Community
Impression Goal: Trustworthy, Positive, Engaging
Collection Goal: Programs & Activities, Services
Action Goals: Contact, Volunteer, Participate
People who will Tell Our Story
Impression Goal: Reliable, Unique
Collection Goal: Current Activities, Stories, Data
Action Goals: Contact for interview, Share stories

14. Mapping Content
• Organizing content
• User flows and goals

22. Review
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Identify Audiences
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Organize audiences into user groups
Conduct research and collect insights, data and
information
Establish impression, collection & action goals
Organize content based on user goals and flows

23. Register for our
Full -Day Session
Wednesday, February 26, 2014
http://www.limeredstudio.com/what-we-do/full-day-training/

24. Thank You!
We would appreciate telling others what you thought about this webinar
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