Here are some of the tools we talked about in our session:
Social Bookmarking and organizing the web
http://delicious.com/
http://pinterest.com/
Social dashboards and analytics
http://touchgraph.com/seo
http://sproutsocial.com/
http://hootsuite.com/
http://www.radian6.com/
http://www.peoplebrowsr.com/
http://www.google.com/analytics/
Exploring
http://mashable.com/
http://www.bethkanter.org/
http://www.radian6.com/
http://technorati.com/
Chicago Community Trust Grantees Training on Social Media Planning
1. taking your social media to the next level Demetrio P. Maguigad Community Media Workshop 312-369-6400 [email_address] Follow on Twitter @dmaguigad & @npcommunicator http://www.communitymediaworkshop.org
14. Control Some Control No Control Website Blog Mission Brochures Policies … things we create in house Employees/Staff Comments on our blog Facebook Page Twitter Accounts Search … things we can participate and have some influence Competitors Comments on other blogs Reviews on other sites Reactions or responses to services, products or brand … things we need to respond to
23. Listening & Monitoring strategy: Collecting info and insights through conversations Conversing & Buzz strategy: Building relationships by creating and participating in conversations--direct engagement Energizing Supporters strategy: Rallying key supporters towards an action or cause Sustainability strategy: Allowing supporters to help each other Nurturing A Community: Building authority Key Strategies: Investing Tools & Time tools time
33. taking your social media to the next level Demetrio P. Maguigad Community Media Workshop 312-369-6400 [email_address] Follow on Twitter @dmaguigad & @npcommunicator http://www.communitymediaworkshop.org
Hinweis der Redaktion
Introduction Demetrio Maguigad
Preparing for the dance Understanding the dynamics of the dance Niche groups Listening and engagement
Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
Identify the problem first, develop a plan and then acquire the appropriate tools
Don’t go to the hardware store first – ending up spending unnecessary time acquiring the wrong or inefficient tools
Strategies & tactics encompass the learning and use of tools and providing the time to reach the goals.
Preparing for the dance Understanding the dynamics of the dance Niche groups Listening and engagement