Demand Metric recently partnered with Demandbase and Salesforce Pardot to better understand the use of Artificial Intelligence (AI) in B2B marketing and the survey results are in!
85% of marketers using Artificial Intelligence believe it will drive double-digit revenue growth within two years.
Join us as we share the results of our ground-breaking research study and get practical advice about how to leverage AI from Peter Isaacson, CMO at Demandbase, and Nate Skinner, VP of Marketing at Salesforce Pardot.
9. Sources: The State of Artificial Intelligence in B2B Marketing;
B2B Marketing Trends: Insights from the Frontlines of B2B Marketing
AI Adoption is Growing
18%
Marketers
using AI
22%
Marketers
Implementing AI
24%
Growth in the
past year
10. of business buyers
expect companies to
anticipate their needs.
B2B Marketing Trends: Insights from the Frontlines of B2B Marketing
69%
28. Learn
Take full advantage of industry
analysis, vendors, case studies,
webinars, and the ample set of
content that already exists.
29. Set an objective
Improving the reach of digital
advertising and identifying the right
accounts or individuals to target are
top AI priorities. Both are perennial
B2B marketing priorities, so pick one
of these or another objective for an
starting AI initiative.
30. Lean on your vendors
Vendors are ahead of users when it
comes to understanding the
competitive advantage that AI can
provide to the B2B marketing
community. You will find vendors
eager to help you learn about their
capabilities and exploit them.
31. Run an experiment
Start with a small experiment that
will teach you how AI works and
what to expect from it. Use what
you learn from the initial
experiments and pilots you run
to get better results.
32. Build momentum
Measure the results of your
initial experiments, fine-tune
them, and expand the scope of
your AI initiatives.