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Account-Based Marketing (ABM) is an easy philosophy to digest, but marketers are often left wondering how to translate philosophy into execution and results. Technology seems like the obvious answer, but disparate point solutions don’t address the core issues and can often make things more complicated.
In this webinar, Peter Isaacson, CMO, and Alan Fletcher, CPO, will demo Demandbase’s ABM Platform that provides the centralized foundation needed to execute ABM effectively.
In this webinar you will learn how to:
* Use the ABM Platform as a single source of truth for your ABM strategy
* Evaluate the holistic health of your sales and marketing activities
* Elevate your strategy to achieve more pipeline and close more deals