David Johnson: Transforming the Customer Lifecycle through Account Based Marketing

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Demandbase

Marketing

#1
Marketing
Automation
#2
CRM
Integrations

#1
Marketing
Automation
#2
CRM
Integrations
#3
Account
Based

19
Q1 2014
1,500+
Q4 2016
ABM Articles Written

ABM in Use: 2015
20%of companies had an
ABM Strategy in place for
more than a year
47%of companies said they
had a skills gap for ABM
competencies

ABM in Use: 2016
41%of companies had an
ABM Strategy in place for
more than a year
70%of companies have staff at
least partially dedicated to
ABM programs

Data Integration Insights
The Current View of ABM

ABM Transforms Customer Journey
Data Integration Insights

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