Discover secrets from the top B2B revenue teams – from how they’re structured to how they drive growth and more – in this upcoming webinar, where we’ll be unveiling the findings from the 2022 Customer Acquisition & Revenue Operations Benchmark Study. Our panel of industry experts from Demandbase, RevOps Squared, and Revenue.io will look at the latest research that shows exactly how enterprise companies are approaching their revenue strategy in the new year.

1. Customer Acquisition
& Revenue Operations
Benchmark Report
Webinar

2. AGENDA
2
▪ Intro & Housekeeping
▪ 8 Key Findings
▪ Questions and Answers

3. Jon Miller
CMO
Demandbase
Ray Rike
Founder
RevOps Squared
William Tyree
CMO
Revenue.io
YOUR PRESENTERS
3

4. ▪ Yes, this is being recorded and will be send to all
registrants after the webinar.
▪ Please put your questions in the Questions section of
the webinar panel.
▪ We will be pushing the full report to everyone at the
end of the webinar.
HOUSEKEEPING
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5. 5
ABOUT THE
RESEARCH

6. 6
Marketing + Sales
Alignment

7. Shared revenue and pipeline goals by Marketing
and Sales is growing…but fast enough???
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8. Is Marketing and Sales alignment optimized
as measured by activity and actions?
8

9. Chief Revenue Officer – an inconsistent job
title and role
9

10. Who owns Sales and Marketing Alignment?
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11. 11
Pipeline + ARR
Contributions

12. Pipeline & ARR Contribution – SDR Teams
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13. Pipeline & ARR Contribution – Direct Sales
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14. Pipeline & ARR Contribution – Inbound Marketing
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15. Pipeline & ARR Contribution – ABX
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16. 16
Revenue Operations
Presence + Impact

17. WHAT IS REVOPS & WHY IS IT IMPORTANT?
Revenue Operations is an organizational approach to enhance the
alignment of Marketing, Sales and Customer Success to the customer
journey
The customer experience and internal alignment is enhanced by creating
a standardized, structured approach to data, processes, platforms and
analytics leading to accelerated revenue growth
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18. Revenue Operations in 50% of companies by end
of FY22 - how mature is adoption?
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19. When to introduce Revenue Operations?
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20. 20
Sales Tech
Investments

21. SalesTech investment trends are balanced
but deceiving…
21

22. Investment in Sales Tech is correlated to
company size
22

23. 23
RESEARCH
PARTICIPANT
PROFILE

24. Research Participant Overview
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25. Research Participant Overview
25
Do we want to show by company size and acv?
(Need to update graphs)

26. 26
QUESTIONS &
ANSWERS

27. Please type your questions into the
questions section of the webinar panel
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28. DOWNLOAD THE
FULL REPORT
You’ll find the full report in
the Resources section of
the webinar pane.
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29. THANK YOU!
Learn more or connect
with us at…
Revenue.io
RevOpsSquared.com
Demandbase.com
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30. 30
APPENDIX

31. Investment in SalesTech is broadly distributed
31