While it’s hard to tell if webinar fatigue is real, our pipeline goals are pretty concrete. Join this webinar to discover the good, the rad, and the necessary account-based webinar strategies and tactics that keep your pipeline healthy, your sales teams happy, and your target accounts engaged.
During the session, webinar enthusiasts will learn:
The Good. Create a webinar plan that aligns with your content strategy.
The Rad. Mind the pipeline gap with innovation and content experimentation that keeps your audience engaged at every step of their journey.
The Necessary. Partner with sales on follow-up, by leveraging personalization, intent, engagement, and account scoring.
Tata Punch brochure with complete detail of all the variants
Account-Based Webinars: The Good, The Rad, The Necessary
1. ACCOUNT-BASED WEBINARS
THE GOOD, THE RAD, AND THE NECESSARY
ANGEL HARLEY | SR. MANAGER, DEMAND GEN & GROWTH MARKETING | DEMANDBASE
KEVIN ROONEY | DIRECTOR SALES DEVELOPMENT | DEMANDBASE
34. UNDERSTAND WHO IS ENGAGING AND TAKE IMMEDIATE ACTION
CONVERSION
ALERT
1. CALL REFERENCING
WEBINAR PAGE THEY
ENGAGED WITH
2. SEND A FOLLOW-UP EMAIL
INCLUDING WEBINAR LINK TO
GET THEM TO REGISTER
3. TRACK EMAILS FOR FURTHER
ENGAGEMENT.
SCOUT FOR
SALES
What your account is reading on your website:
What your account is reading on your website: