To be successful and beat the challenges of complex and long buying cycles, Sales need to find solutions through efficiency. Effective prioritization helps SDRs zero in on the accounts that matter most and helps Sales leaders align their teams around accounts according to their strengths.
Sales also have so much data at their fingertips. In the digital world, there are varying degrees of intent data and insights that help Sales better target and engage high-value accounts based on their propensity to buy. Sales need to lean in with intent data in order to understand those journeys.
Teams that leverage intent data are engaging with their prospects with more precision and more engagement, well before their competitors are.
ABX for Sales: How to Get Strategic with Prospecting
1. ABX for Sales: Strategic Prospecting
Carmel Tavori, Sales Development Manager
Sean Magee, Sr. Sales Development Manager
Driving efficiency and leveraging intent for optimal pipeline generation
4. ▪ A highly coordinated way to market and sell to prospects
and current customers
▪ A path toward greater efficiency—a way to improve
conversion rates at each funnel stage
▪ A way to quantify sales & marketing success by tying it to
business outcomes
ABX is highly focused
B2B Sales & Marketing
4
What
is
ABX?