1. Tune Up Your SEO Strategy with 5 Tailored Tips for Q4
Strategies for staying one step ahead of the rest
Dial: +1 (312) 878-0218
Access Code: 263-141-868
@webmarketing123
@bradleywjoe
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2. Housekeeping Items
 Are the slides available?
 Yes! Please email seo@webmarketing123.com
 We want to hear from you!
 @webmarketing123
 #wm123
 facebook.com/webmarketing123
 Want to learn more?
 Contact us for a free site analysis. Details at end of
webinar.
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@bradleywjoe

3. Webinar Agenda
Optimal Keyword Targeting
1 Sustain SEO value with specific keyword placement and best practices
Create an On-Page Optimization Strategy
2 Evaluate ways to better optimize the on-page user experience
Follow Content and Copywriting Best Practices
3 Enable your call to action to compel users to click through
Establish A Crawl-able Site Architecture
4 Ensure SEO-friendly link structures exist within your site
Set Up a Tracking and Measurement Schedule
5 Integrate consistent and thorough tracking into your monitoring efforts
#wm123
@bradleywjoe

4. Webinar Agenda
Optimal Keyword Targeting
1 Sustain SEO value with specific keyword placement and best practices
Create an On-Page Optimization Strategy
2 Evaluate ways to better optimize the on-page user experience
Follow Content and Copywriting Best Practices
3 Enable your call to action to compel users to click through
Establish A Crawl-able Site Architecture
4 Ensure SEO-friendly link structures exist within your site
Set Up a Tracking and Measurement Schedule
5 Integrate consistent and thorough tracking into your monitoring efforts
#wm123
@bradleywjoe

5. 1 Keyword Optimization
Investigate Google Insights to compare long-term trends:
www.google.com/insights/search
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@bradleywjoe

6. 1 Keyword Optimization
Select a mix of both “head match” and “long tail” keywords
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7. 1 Keyword Optimization
Keyword selection is important because it determines the course of
your campaign
• Best Practices
• Have a mix of both generic and
“long-tail” terms
• Do not focus just on search volume
• Google your proposed search terms
to see if the sites ranking on page 1
are relevant to what your business
offers
• Look at search trends for your
proposed keywords
• Expand on your keywords by finding
variations
#wm123
@bradleywjoe

8. 1 Gauge Your Keyword Potential
Find low hanging fruit
• Identify the traffic on EACH keyword
• Utilize the keywords that are MOST relevant to your product or service
• Look for keywords that have potential to bring qualified traffic
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@bradleywjoe

9. 1 Identify the Keywords that Bring You Traffic
How Do Keyword Phrases Affect Your Website’s User Experience?
Visitor Bounce Rate?
• Relevancy
Visitor Time on Site?
• Engagement
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10. 1 Evaluate Your Best Traffic Driving Terms
Analytics & AdWords
Keywords that drive ORGANIC traffic:
Keywords that drive PAID conversions:
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11. Webinar Agenda
Optimal Keyword Targeting
1 Sustain SEO value with specific keyword placement and best practices
Create an On-Page Optimization Strategy
2 Evaluate ways to better optimize the on-page user experience
Follow Content and Copywriting Best Practices
3 Enable your call to action to compel users to click through
Establish A Crawl-able Site Architecture
4 Ensure SEO-friendly link structures exist within your site
Set Up a Tracking and Measurement Schedule
5 Integrate consistent and thorough tracking into your monitoring efforts
#wm123
@bradleywjoe

12. 2 Navigate Your Keyword Placement
Strategize Keyword Placement in Content Silos
• Place 3-5 keyword iterations
on each page of your site About Us
Products
• Determine which pages are Services
best suited to each keyword
• Assign each keyword to a Products Services About Us
page in each website section
• Develop a cohesive theme
across each page and section Other Relevant Internal Pages
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@bradleywjoe

13. 2 On-Page Optimization Tips
Set Unique Page Titles
Page Titles are the most important page ranking factor!
• Include keywords at the start of your page title
• Use a clear and simple call-to-action
• Page Titles affect Click-through rates (CTR)
Bad Example!
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14. 2 On-Page Optimization Tips
Define H1 Tags and ALT Tags
Define at the page level to allow maximum SEO benefit:
• Layout
• Length
• Content
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15. 2 On-Page Optimization Tips
Define H1 Tags and ALT Tags
Set ALT Tags at the page-level, not image library level for maximum SEO
benefit.
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@bradleywjoe

16. Webinar Agenda
Optimal Keyword Targeting
1 Sustain SEO value with specific keyword placement and best practices
Create an On-Page Optimization Strategy
2 Evaluate ways to better optimize the on-page user experience
Follow Content and Copywriting Best Practices
3 Enable your call to action to compel users to click through
Establish A Crawl-able Site Architecture
4 Ensure SEO-friendly link structures exist within your site
Set Up a Tracking and Measurement Schedule
5 Integrate consistent and thorough tracking into your monitoring efforts
#wm123
@bradleywjoe

17. 3 Create Content for Search Engines to Read
If you have good content in your marketing collateral, use it!
Do:
• Continue to churn out fresh content for search engine spiders.
• Add more content that includes your keyword phrases and is composed in a
natural writing style.
Don’t:
• Allow your website to be mostly based in Flash.
• Have cluttered pages with no clear call to action.
• Overuse keywords. People will notice and so will the search engines!
#wm123
@bradleywjoe

18. 3 Engage Visitors in Your Offering
If you have good content in your marketing collateral, use it!
• Work to engage your visitors in your products and services:
• Blogs, Press Releases, Articles, Whitepapers and More…
• Speak the language of your audience
• Strengthen the call-to-action and promote in social
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19. 3 Extend Your Content Past Your Website
Become a trusted, reliable source
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Courtesy: SEOmoz
@bradleywjoe

20. 3 Capture User Attention
Encourage eye contact through a hero image subject
• People tend to follow the eye path where the subject in the hero graphic is looking
• Make your subject look at your ad creative if you want people to look at it too
Courtesy of: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
#wm123
@bradleywjoe

21. Webinar Agenda
Optimal Keyword Targeting
1 Sustain SEO value with specific keyword placement and best practices
Create an On-Page Optimization Strategy
2 Evaluate ways to better optimize the on-page user experience
Follow Content and Copywriting Best Practices
3 Enable your call to action to compel users to click through
Establish A Crawl-able Site Architecture
4 Ensure SEO-friendly link structures exist within your site
Set Up a Tracking and Measurement Schedule
5 Integrate consistent and thorough tracking into your monitoring efforts
#wm123
@bradleywjoe

22. 4 How Google Crawls Your Website
• Spiders crawl your site:
• Daily
• Weekly or…
• Monthly
• With a focus on keyword:
• Consistency
• Variation
• To recognize “ties” between:
• Links
• Content
• Keywords
#wm123
@bradleywjoe

23. 4 Establish a Crawl-able Site Architecture
Examine your site pages indexed on the search engines
• Search on Google or Bing:
Site:domainname.com
• Identify how many pages are
being indexed
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@bradleywjoe

24. 4 Use Webmaster Tools to View Crawler Stats
Compare against Google’s Webmaster Tools
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25. 4 Baseline: How Often Your Site is Crawled
Make sure site navigation links can be followed
• Check your cache to view crawl frequency
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26. 4 Develop Navigation & Linking Structure
Guide Search Engines with Clear Content Silo Structures
Google needs to fully understand the thematic path across your content, keywords,
pages, and URLs.
How to accomplish:
• Carefully structure internal linking
• Create content silos
• Establish crawling pathways through a clear navigation structure
#wm123
@bradleywjoe

27. Webinar Agenda
Optimal Keyword Targeting
1 Sustain SEO value with specific keyword placement and best practices
Create an On-Page Optimization Strategy
2 Evaluate ways to better optimize the on-page user experience
Follow Content and Copywriting Best Practices
3 Enable your call to action to compel users to click through
Establish A Crawl-able Site Architecture
4 Ensure SEO-friendly link structures exist within your site
Set Up a Tracking and Measurement Schedule
5 Integrate consistent and thorough tracking into your monitoring efforts
#wm123
@bradleywjoe

28. 5 Construct a Regular Monitoring System
Analyze goal paths and completion rates
• Traffic sources • Page visit duration
• Landing page visits • New visits
#wm123
@bradleywjoe

29. 5 Standardize Your Metrics
Develop a routine tracking system to measure:
• Conversions
• Visitor Engagement
• Lead Growth
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@bradleywjoe

30. 5 Standardize Your Metrics
Create a custom metrics dashboard
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@bradleywjoe

31. Key Takeaways
• Optimize your keywords and strategize placement within your site content
• Undergo on-page keyword optimization to empower each call-to-action
• Practice content copywriting and avoid common SEO mistakes
• Secure a search engine crawl-able navigation and link structure
#wm123
@bradleywjoe

32. Thank You!

33. Contact Us about Qualifying for a Free Digital Marketing Analysis
Custom Analysis includes:
-Competitive Report: find out where you rank against your top
competitors and what tactics they’re employing
-Opportunity Analysis: learn how to improve your Digital Marketing
Strategy and see how much opportunity is available for your company
-Website Analytics: detailing the keywords, sources, and referrals that
visitors are using to discover your website
- Search Engine Friendliness Report: crawl-ability analysis of your site
Please contact:
seo@webmarketing123.com
#wm123
@bradleywjoe