The document discusses strategies for small businesses to build an effective website. It covers topics such as determining website objectives and target audience, fundamental elements of a good website like easy navigation and calls to action, and whether to use a do-it-yourself website builder or hire a professional designer. The presentation also provides tips for getting website traffic, such as optimizing listings on Google and other online directories and ensuring the website is mobile-friendly. The overall message is that a well-designed website is important for small businesses to be found and succeed online.
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Want to make sure you are coming up on Google, Bing, Yahoo
Here’s how to do that …
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Short answer? Yes, especially when you consider that one of the top 5 reasons small businesses fail is because they don’t market online. Here’s why:
80% of users have used the Internet to make a purchase
81% of Internet users research online before purchasing
Just being online isn’t the whole answer, however. Getting FOUND is the key.
20% of local searches return the wrong information
6% of listings change each month (location, hours directions, etc.)
50% of local searches are now mobile. Can your customers find you when they’re on the go?
Times have changed.
Shift in consumer behavior and research (Zero Moment of Truth stat….consumers research 7+ sources before making major purchase)
Buyers lean on friends, family and industry networks for referral advice
Need to reach customers through a variety of tools and tactics:
Website
Search
Maps/Local Search
Directories
Email
Social media
PR