Digital Reality

1 | Copyright © 2017 Deloitte Consulting LLC. All rights reserved.
J U N E 2 0 1 7

Estimations are that by year 2025, the proliferation of
virtual, augmented and mixed reality tools throughout
everyday life and work will be similar to that of PC, web, and
mobile today.
We are defining these experiential tools “Digital Reality” and
they will drastically transform how we work, we
communicate, we learn, and we create.
This transformation won’t be led by engineers,
technologists, or a trendy new startup. It will be driven by
consulting services due to the breadth, depth, and scale
needed to fully achieve
consumer and enterprise-wide adoption.
The4th Transformation
$110
P R O J E C T E D
across software, hardware
& services by 2022.
BILLION
INDUSTRY

We’recreatingnew client digitalrealities
Think Connect Know Learn Explore Play
Evaluate solutions,
devise best practices,
build business cases
and determine a
long term vision
Collaborate without
colocation – connect
people remotely,
communicate via
“See what I see” &
enable individuals to
view/interact with
the same data
Augment data and
resources to give
professionals,
engineers, and
designers a new way
to do their jobs
Immerse in training,
analytics, and
research, lowering
time, risk & cost
required
Bring consumers on
a journey of
exploration across
time and geography
Deliver digital reality
experiences through
content creation,
enablement and
consumption
• Strategy
• Ecosystems
• Business Case
• M&A
• See-What-I-See
• Holo-presence
• Field Services
• Equipment Repair
• Architecture
• Maintenance
• Design
• Medical
• Analytics
• Immersive
Training
• Safety &
Compliance
• Qualification
• Augmented
Shopping
• Travel &
Hospitality
• 360
• Story Telling
• Live Events
• Augmented
Stadiums

Ambition delivered for our clients
Project:
AR Catalog
Projects:
Immersive Training
Consumer Future Visualize
Projects:
Architectural Visualization
Immersive Training
Project:
See-What-I-See
Projects:
Market Sizing
Ecosystem Searching
Using AR, smartphone users
able to use their phone to
scan the catalog and open
additional information about
the product & view 3D
objects
Created a VR proof of
concept for immersive
learning for the maintenance
& repair of the postal sorting
machines
Visualization & agreement for
store look & feel prior to
building
Training of staff prior to store
being opened or ready for
occupancy
Globally enabled high quality
off-shore manufacturing with
real-time distributed
expertise spread over 3
continents in a matter of
seconds
Global market sizing for VR
headsets in the absence of
existing products or market
Ecosystem searching for VR
3D computer graphics (CG) &
compression technologies
Tools:
Vuforia
Unity
Smartphone
Tools:
Unity
VR Headset
Tools:
Vuforia
VR Headsets
AR Headsets
Tools:
Upskill Skylight Platform
AR Headsets
Tools:
VR Headsets
VR 3D CG
Compression
Explore Learn
Explore
Know
Learn
Connect
Know
Think
Home
Goods
Retailer
Consumer
Electronics
Manufacturer
Federal
Logistics &
Delivery
Athletics
Clothing
Retailer
High
Tech
Manufacturer

Ambition delivered for our clients
Project:
360
Projects:
Exponential Market
Analysis
Projects:
Architectural Visualization
Projects:
AR Vehicle Specs
AR Engine Status
Project:
Immersive Analytics
360 video and storytelling
associated with upcoming
game release
Market Analysis, Technology
Scouting, Horizon Scanning
project across a broad range
of technology developments
including the VR & AR
marketplace
3-year engagement with a
major city mall to bring to life
refreshed designs from
multiple interior design &
architecture firms, to create a
cohesive vision for the
shopping center
Detailed vehicle
specifications overlaid on an
app as vehicle scanned in the
showroom
Check engine status as an
overlay on an app as you
scan the hood of the vehicle
Simulate social networks,
supply networks, telecom
infrastructure, power grids,
etc., & the ways they interact
to answer high-impact, high-
value what-if questions
Tools:
Radiant Images
Dark Corner VR Rig
Tools:
WIP
Tools:
Vuforia
VR Headsets
AR Headsets
Tools:
Azure
InVision
iOs, Apple Watch & iBeacon
Tools:
Improbable
Play Think Know Explore Know
Video
Games
Government
Agency
Government
Department
Shopping
Mall
Automotive
Manufacturer

Digital Strategy
Systems Integration
Content Management Systems
Workforce Transformation & Training
Business Model Transformation
Infrastructure & Connectivity
Operate – Managed Services
Advertising & Marketing
V-commerce & V-tail
Personalization
Cloud Services
Analytics
M&A
Digital Reality
CONNECTIVITY

Studios
Headcount: 100+
Denver Chicago New York
DCIL
Headcount: 30+
Insight Studio
Headcount: 20+
HEAT
Headcount: 30+
Center of
Gravity (COG)
Headcount: 20+
Seattle
Digital Reality
Team to Enable
Success!

For more information, please reach out to:
Ryan Jones
Deloitte Consulting LLC | Principal
Head of Digital Reality
+1 (312) 286-3628| rcjones@Deloitte.com
Allan V. Cook
Deloitte Consulting LLC | Managing Director
Head of Strategy & Operations – Digital Reality | Global Sector Lead – TMT Ops Transformation
+1 (310) 400-2060 | allcook@Deloitte.com
Tony Demarinis
Deloitte Consulting LLC | Managing Director
Head of Deloitte’s Center for Immersive Learning
+1 (571) 814-6703 | tdemarinis@Deloitte.com
Emily Kashare
Deloitte Consulting LLC | Senior Manager
Digital Reality
+1 (504) 237-2119 | ekashare@Deloitte.com

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please
see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its
subsidiaries. Certain services may not be available to attest clients under the rules and regulations of
public accounting.
Copyright © 2017 Deloitte Development LLC.
All rights reserved. Member of Deloitte Touche Tohmatsu Limited
Digital Reality
This publication contains general information only, and none of the member firms of Deloitte
Touche Tohmatsu Limited, its member firms, or their related entities (collective, the “Deloitte
Network”) is, by means of this publication, rendering professional advice or services. Before
making any decision or taking any action that may affect your business, you should consult a
qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss
whatsoever sustained by any person who relies on this publication.

11 | Copyright © 2017 Deloitte Development LLC. All rights reserved.
Alter
Your
Reality
Augmented Reality
O V E R L A Y I N G T H E R E A L W O R L D
Virtual Reality
A N I M M E R S I V E E X P E R I E N C E
Mixed Reality
P U T T I N G O B J E C T S I N T O T H E R E A L W O R L D
“VR” creates a digital environment that
replaces the user’s real-world
environment.
• Fully rendered, enclosed environment
• Body & motion tracking
• Consumer & enterprise ready
“AR” overlays digitally-created content
into the user’s real-world environment.
• Transparent optics, viewable environment
• Aware of surroundings & self
• Primarily single display devices
“MR” is an experience that
seamlessly blends the user’s real-world
environment and digitally-created
content, where both environments
can coexist and interact with each other
• Advanced sensors for spatial awareness and
gesture recognition
“Immersive Experience” is a deeply-engaging,
multisensory, digital experience, which can
be delivered using VR, AR, 360° video, MR
and/or other technologies
“360° Video” allows the user to look in every
direction around him/her
• Shot with an omnidirectional camera or a collection of
cameras
• User controls the view
Immersive Technologies
C H A N G I N G R E A L I T Y
360° Video
A N E W P E R S P E C T I V E

Digital Reality

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