In today’s ever-changing, software-defined world, matching workloads to the right cloud solutions is incredibly challenging. Failure to do so can add complexity and lead to excessive spend on suboptimal cloud services. At this panel of Dell Cloud providers and customers, you will discover how our worldwide partnerships and in-depth expertise help organizations become future ready, optimizing cloud costs and workloads. You'll learn how our prescriptive cloud services have helped reduce risk and get the most of out of cloud investments. Regardless of geographic location or workload type, Dell can help you plan for your unique cloud future.

1. Prescriptive Cloud
Services
For the Future-Ready Enterprise

2. Prescriptive cloud services - welcome and introductions
Kevin Nelson
SVP, Technology
& Strategy,
MultiLing
David Buckland
Lead Solutions
Architect & SVP,
ZeroLag
Greg Keller
CEO,
R Systems
Mark Elbaum
VP, Information
Systems,
Sunburst
Hospitality
Mark Ortenzi
CEO,
ScaleMatrix
Tina DeBrass
Director, Dell
Infrastructure &
Cloud Services
ModeratorPanelists

3. Becoming future ready with
cloud – what we hear from our
customers
“We want to
select the right
cloud
workload-by-
workload.”
“How do we
realign our
teams to get
the most
business
agility from
cloud?”
“How do we
best
integrate a
hybrid cloud
solution?”
“We need
help finding
a cloud
solution that
doesn’t
compromise
security.”
“We need to
foster
innovation,
but don’t
know where
to start with
cloud.”

4. Customer-centric cloud entry points
Offer #1 Offer #2 Offer #3
Offering stack
Microsoft VMware
RedHat /
Open
Stack
GlobalSupport&Deployment
Cloud Strategy & Advisory Services
DellFinancialServices
Dell Servers / Storage / Networking
Infrastructure Management
Multi-cloud Management
Cloud Brokerage/Marketplace
Direct resale of public cloud
Private
Cloud
A
Public CloudB
Professional
Services
D
Managed
Services
C
Customer entry points
Performance, and Security Mgmt
Cloud Integration Services
Cloud Hosting & Management
Hybrid
Cloud
(End State)
Professional Services
Public
Cloud
Private
Cloud
Managed
Services
Consulting Services-led
cloud deployment
On-premise or managed
private cloud deployment
IaaS or PaaS
deployment
D
B
A
C

5. adjective
Giving exact rules, directions or instructions
about how you should do something
pre•scrip•tive

6. Challenge
• Supporting global expansion with improved
employee collaboration in a scalable and
consistent way
• Meeting strict security requirements with their
variety of email and instant message tools
Results
• Greater employee efficiency while meeting
growth targets without IT downtime
• 24x7 reliability and managed security
monitoring that serves as a competitive
advantage
“Hands down, our employees are significantly more efficient
today with our hosted solution from Dell, which means we’re
able to provide better services to our customers.”
- Brian Chaney, Director of Information Systems

7. Challenge
• Transitioning in a timely manner from an in-house
managed and operated IT infrastructure
environment to the cloud
• Avoiding business disruption and customer
satisfaction issues during the migration to cloud
Results
• Scalable solution that better positions Sunburst
to respond to changing industry cycles
• Ability to focus on core hospitality business by
offloading cloud management
“Dell is an extension of my staff. I can focus on growing my
business while Dell runs our DC and IT operations in the
Cloud.” - Mark Elbaum, VP of Information Systems

8. Results
• Cost objectives and efficiency levels met with
fully managed infrastructure and data center
services
• Productivity objectives achieved through Dell’s
high delivery standard - 100% service level
agreement (SLA) for the past 30 months
“We provide super scalable and highly secure solutions. Our
competitive advantage is customization to meet rapidly
evolving customer needs.”
- Greg Keller, CEO
Challenge
• Reducing IT costs while increasing efficiency,
evaluating outsourcing vs. internal resources
• Future-proofing compute capabilities to
support a dynamic business climate

9. Dell cloud prescriptive services
Platform Coverage
Prescriptive Solution Partners
HPC R Systems
IaaS
ScaleMatrix | Six Degrees | Quadria | Peer1
Joyent | ZeroLag | Pamafe | 6YS | SiliconSky
StaaS ScaleMatrix | Joyent | AntemetA I 6YS
Exchange ScaleMatrix | ZeroLag | Six Degrees I 6YS
SharePoint
DRaaS ScaleMatrix | ZeroLag | Six Degrees I 6YS | AntemetA
Global
CenturyLink | Google | Joyent | R Systems | Windows Azure | AWS
ScaleMatrix |
ZeroLag
US
ScaleMatrixMexico
Peer1Canada
Six DegreesUK
Quadria | AntemetAFrance
PamafePortugal
APJ
Open Source
VMware
HyperV
HPC
ScaleMatrix | ZeroLag | Six Degrees I 6YS
6YS | VPACSilicon SkySAF
Aruba | Master | NTTEMEA
BUaaS ZeroLag DevOps Joyent
Geographic Coverage
Virtual Workspace U2Cloud
Industry-Specific Dell Secure Healthcare Cloud | Dell Unified Clinical Archiving |
Dell Cloud Services for U.S. Government

10. Audience poll
What is your top
cloud concern?
Take the poll in the app or
text 35988 to 79905

11. What steps is your organization taking toward
becoming a future-ready enterprise and what has
been your cloud project experience?
For our audience
Monday morning future-ready plans
• What advice would you give
others evaluating cloud service
providers?
• Are there any best practices or
key lessons to take away from
your projects?
For our panelists

12. Related Dell World sessions
• MT21: Empowering the evolving workforce with virtual workspaces: transforming for success
– Thursday 9:30-10:30AM Room 18B
• MT47: So you need to build a private cloud. What now? Best practices for building your cloud
– Wednesday 2:30-3:30PM Room 5C
– Thursday 9:30-10:30AM Room 17A
• HOD8: Easy VDI implementation with predictable scalability and costs
– Wednesday 1:00-5:00PM, Room 7
– Thursday 8:00-10:30AM Room 7

13. Thanks!