Dell strategy – What makes Dell different

1. http://www.linkedin.com/company/dell
@dell
https://www.facebook.com/DellBusiness
#DellST13

2. Large Commedd
Dell Strategy
Ed English | Director, EMEA ESS Marketing
Twitter: @EdmundEnglish
Event tag: #DellST13

4. Dell Solutions Tour 2013 - Oslo
Our
customers’
imperatives
Our
end-to-end
portfolio
Delivering technology solutions that enable people everywhere
to grow, thrive and reach their full potential
Our
purpose
Our
differentiated
strategy
Superior
relationship model
Efficient, simple
and affordable
Practical
innovation
The leading provider of end-to-end scalable solutions
Dell strategy – Bringing it all together
Connecting
END USERS
Integrating and
optimizing the
ENTERPRISE
Simplifying and
securing through
SOFTWARE
Accelerating
innovation with
SERVICES

5. Dell Solutions Tour 2013 - Oslo
Dell strategy – What makes Dell different
Our
customers’
imperatives
Our
end-to-end
portfolio
Delivering technology solutions that enable people everywhere
to grow, thrive and reach their full potential
Our
purpose
Our
differentiated
strategy
Superior
relationship model
Efficient, simple
and affordable
Practical
innovation
The leading provider of end-to-end scalable solutions
Connecting
END USERS
Integrating and
optimizing the
ENTERPRISE
Simplifying and
securing through
SOFTWARE
Accelerating
innovation with
SERVICES
Relevant innovation and
services focused on
turning customers’ IT
challenges into
business advantages.
Practical innovation

6. Dell Solutions Tour 2013 - Oslo
Our
customers’
imperatives
Our
end-to-end
portfolio
Delivering technology solutions that enable people everywhere
to grow, thrive and reach their full potential
Our
purpose
Our
differentiated
strategy
Superior
relationship model
Efficient, simple
and affordable
Practical
innovation
The leading provider of end-to-end scalable solutions
Dell strategy – What makes Dell different
Connecting
END USERS
Integrating and
optimizing the
ENTERPRISE
Simplifying and
securing through
SOFTWARE
Accelerating
innovation with
SERVICES
Comprehensive
solutions that make
the complex simple
and deliver premium
capabilities at a value
price point.
Efficient, simple
and affordable

7. Dell Solutions Tour 2013 - Oslo
Our
customers’
imperatives
Our
end-to-end
portfolio
Delivering technology solutions that enable people everywhere
to grow, thrive and reach their full potential
Our
purpose
Our
differentiated
strategy
Superior
relationship model
Efficient, simple
and affordable
Practical
innovation
The leading provider of end-to-end scalable solutions
Dell strategy – What makes Dell different
Connecting
END USERS
Integrating and
optimizing the
ENTERPRISE
Simplifying and
securing through
SOFTWARE
Accelerating
innovation with
SERVICES
A multi-channel
approach whereby
customers can
engage with us on
their terms – online,
channel, direct.
Superior
relationship model

8. Dell Solutions Tour 2013 - Oslo
Our
customers’
imperatives
Our
end-to-end
portfolio
Delivering technology solutions that enable people everywhere
to grow, thrive and reach their full potential
Our
purpose
Our
differentiated
strategy
Superior
relationship model
Efficient, simple
and affordable
Practical
innovation
The leading provider of end-to-end scalable solutions
Dell strategy – Bringing it all together
Connecting
END USERS
Integrating and
optimizing the
ENTERPRISE
Simplifying and
securing through
SOFTWARE
Accelerating
innovation with
SERVICES

9. Dell Solutions Tour 2013 - Oslo
Our
customers’
imperatives
Our
end-to-end
portfolio
Delivering technology solutions that enable people everywhere
to grow, thrive and reach their full potential
Our
purpose
Our
differentiated
strategy
Superior
relationship model
Efficient, simple
and affordable
Practical
innovation
The leading provider of end-to-end scalable solutions
Dell strategy – Our customers’ imperatives
Connecting
END USERS
Integrating and
optimizing the
ENTERPRISE
Simplifying and
securing through
SOFTWARE
Accelerating
innovation with
SERVICES
accelerating
adoption: from
virtualization to
convergence
& cloud.

10. Dell Solutions Tour 2013 - Oslo
Our
customers’
imperatives
Our
end-to-end
portfolio
Delivering technology solutions that enable people everywhere
to grow, thrive and reach their full potential
Our
purpose
Our
differentiated
strategy
Superior
relationship model
Efficient, simple
and affordable
Practical
innovation
The leading provider of end-to-end scalable solutions
Dell strategy – Our customers’ imperatives
Connecting
END USERS
Integrating and
optimizing the
ENTERPRISE
Simplifying and
securing through
SOFTWARE
Accelerating
innovation with
SERVICES
embracing
consumerization
… BYOD and
beyond.

11. Dell Solutions Tour 2013 - Oslo
Our
customers’
imperatives
Our
end-to-end
portfolio
Delivering technology solutions that enable people everywhere
to grow, thrive and reach their full potential
Our
purpose
Our
differentiated
strategy
Superior
relationship model
Efficient, simple
and affordable
Practical
innovation
The leading provider of end-to-end scalable solutions
Dell strategy – Our customers’ imperatives
Connecting
END USERS
Integrating and
optimizing the
ENTERPRISE
Simplifying and
securing through
SOFTWARE
Accelerating
innovation with
SERVICES
turning data
into insights.

12. Dell Solutions Tour 2013 - Oslo
Our
customers’
imperatives
Our
end-to-end
portfolio
Delivering technology solutions that enable people everywhere
to grow, thrive and reach their full potential
Our
purpose
Our
differentiated
strategy
Superior
relationship model
Efficient, simple
and affordable
Practical
innovation
The leading provider of end-to-end scalable solutions
Dell strategy – Our customers’ imperatives
Connecting
END USERS
Integrating and
optimizing the
ENTERPRISE
Simplifying and
securing through
SOFTWARE
Accelerating
innovation with
SERVICES
overcoming the
evolving security
threats &
ensuring
compliance.

13. Dell Solutions Tour 2013 - Oslo
Our
customers’
imperatives
Our
end-to-end
portfolio
Delivering technology solutions that enable people everywhere
to grow, thrive and reach their full potential
Our
purpose
Our
differentiated
strategy
Superior
relationship model
Efficient, simple
and affordable
Practical
innovation
The leading provider of end-to-end scalable solutions
Connecting
END USERS
Integrating and
optimizing the
ENTERPRISE
Simplifying and
securing through
SOFTWARE
Accelerating
innovation with
SERVICES
Dell strategy – Bringing it all together

14. Dell Solutions Tour 2013 - Oslo
How can we help you on your journey?
Business-class
connected
solutions
Integrated,
optimized
enterprise
Software that
simplifies IT and
mitigates risk
Flexible, next
generation
services

15. Dell Solutions Tour 2013 - Oslo
Dell’s investments
Our recent investments align to these focus areas
Embrace
consumerization:
BYOD and beyond
Accelerate adoption:
virtualization,
convergence, cloud
Turn data
into insights
Overcome
the evolving
security threat &
ensure compliance

16. Large Commedd
Thank You