1. ZAPPOS.COM
DELIVERING
HAPPINESS
DOWNTOWN PROJECT

3. A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college

4. A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft for
$265 million

5. A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft for
$265 million
1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.

6. A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft for
$265 million
1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
1999-Today: Zappos.com, Inc.

7. A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft for
$265 million
1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
1999-Today: Zappos.com, Inc.
2009: Amazon acquires Zappos for $1.2 billion

8. A BIT ABOUT ME (TONY)
1994-1995: Pizza business in college
1996-1998: LinkExchange (online advertising) Sold to Microsoft for
$265 million
1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.
1999-Today: Zappos.com, Inc.
2009: Amazon acquires Zappos for $1.2 billion
2010: NYT bestseller Delivering Happiness published

9. The Power of WOW
Gross Sales $MM
$1,000
800
600
400
200
„00
„01
„02
„03
„04
„05
„06
„07
„08

10. WHAT‟S
NEXT
DELIVERING HAPPINESS
Clothing
Customer Service
Company Culture
“a great brand is… ______”

11. ZAPPOS.COM
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

12. LAS VEGAS CITY HALL
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

13. LAS VEGAS CITY HALL

14. LAS VEGAS CITY HALL

15. APPLE
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

16. NIKE
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

17. GOOGLE
http://static.panoramio.com/photos/original/400729.jpg

18. DOGGY DAY CARE
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

19. NYU CAMPUS
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

20. DOWNTOWN VEGAS
FREMONT EAST
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

21. DOWNTOWN VEGAS
FREMONT EAST
http://www.lucyvegas.com/sites/default/files/griffin5.jpg

22. DOWNTOWN VEGAS
FREMONT EAST

23. DOWNTOWN VEGAS
FREMONT EAST
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

24. DELIVERING
HAPPINESS
WHAT‟S NEXT?
Clothing
Customer Service
Company Culture

25. DELIVERING
HAPPINESS
WHAT‟S NEXT?
Clothing
Customer Service
Company Culture
Community

26. DOWNTOWN PROJECT
COLLISIONS
CO-LEARNING
CONNECTEDNESS

27. DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate

28. DOWNTOWN PROJECT
GOALS

29. DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance

30. DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World

31. DOWNTOWN PROJECT
GOALS
• Live/Work/Play – Walking Distance
• The Most Community-Focused
Large City in the World
• The Co-Learning and Co-working
Capital of the World

32. ROI
VS
ROC
Instead of maximizing short-term ROI
(Return On Investment)…

33. ROI
VS
ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC

34. ROI
VS
ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)

35. ROI
VS
ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL

36. ROI
VS
ROC & ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity

37. THE BIG BET
Accelerating
Collisions, Co-Learning, and Connectedness

38. THE BIG BET
Accelerating
Collisions, Co-Learning, and Connectedness
…will lead to…
Happiness, Luckiness, Innovation, and
Productivity

39. DOWNTOWN PROJECT
$350M
$50M – Small businesses
$50M – Tech Startups
$50M – Education, Arts, Culture
$200M – Real Estate

40. $50M SMALL BUSINESS

41. $50M SMALL BUSINESS
Criteria

42. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate

43. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Build Community

44. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Build Community
Execution Ability

45. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable

46. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable
Unique or First or Best at Something

47. $50M SMALL BUSINESS
Criteria
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable
Unique or First or Best at Something
Story-worthy

48. NATALIE

49. NATALIE

50. NATALIE

51. NATALIE

52. NATALIE

53. NATALIE

54. CHECK CASHING

55. CHECK CASHING

56. SARAH

57. SARAH

58. SARAH

59. SHIPPING CONTAINERS

60. SHIPPING CONTAINERS

61. CONTAINER PARK

62. CONTAINER PARK

63. CONTAINER PARK

64. CONTAINER PARK

65. LVCK

66. LVCK

67. LVCK

68. MEDICAL CLINIC

69. $50M TECH STARTUPS

70. $50M TECH STARTUPS
https://twitter.com/VegasKramer/status/330833896574951424/photo/1

71. $50M TECH STARTUPS

72. PROJECT 100

73. PROJECT 100

74. COWORKING
https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40

75. COWORKING
https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1

76. LEARNING VILLAGE

77. LEARNING VILLAGE

78. LEARNING VILLAGE
https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387

79. GOLD SPIKE (FORMER CASINO)
http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ

80. GOLD SPIKE (FORMER CASINO)
http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q

81. GOLD SPIKE COWORKING
LOUNGE

82. GOLD SPIKE COWORKING
LOUNGE
https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf

83. GOLD SPIKE COWORKING
LOUNGE
https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9

84. GOLD SPIKE COWORKING
LOUNGE

85. CITY AS A STARTUP
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

86. CITY AS A STARTUP
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg

87. CITY AS A STARTUP

88. $50M
EDUCATION, ARTS, CULTURE
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

89. $50M
EDUCATION, ARTS, CULTURE
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

90. $50M
EDUCATION, ARTS, CULTURE
http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b

91. $50M
EDUCATION, ARTS, CULTURE

92. $50M
EDUCATION, ARTS, CULTURE
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

93. $50M
EDUCATION, ARTS, CULTURE
http://mikerossart.net/images/mikeross_enter.jpg

94. $50M
EDUCATION, ARTS, CULTURE
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

95. LIFE IS BEAUTIFUL

96. LIFE IS BEAUTIFUL

97. LIFE IS BEAUTIFUL

98. LIFE IS BEAUTIFUL

99. LIFE IS BEAUTIFUL

100. $200M REAL ESTATE

101. WHEN CITIES DOUBLE IN
SIZE
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity > Accelerate learning
>
Accelerate productivity and innovation

102. 3 INGREDIENTS FOR
SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration,
creativity, and optimism

103. HOW TO ACCELERATE
LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience

104. LAS VEGAS CITY HALL
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

105. LAS VEGAS CITY HALL
1. 2000 Zappos employees
2. 1000 Teach For America corp
members and alumni
3. Tech Startup Community
4. Small Business Community
5. Art and Music Communities
6. Other Passion Communities
7. Local Residents

106. LEARNINGS
FROM ZAPPOS
& COWORKING

107. CULTURE IS TO
A COMPANY
AS
COMMUNITY IS
TO A CITY

108. CULTURE IS TO A
AS
COMPANY
COMMUNITY IS TO A
CITY
Values
Innovation
Serendipity
Participation
Upward Mobility
Attracting Startups & the Creative Class

109. OUR SECRET WEAPON
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

110. LEARNINGS FROM
TED, SUMMIT
SERIES, SXSW, BIF…
Curated Content
Serendipity
Learning
Connections
Community

111. DOWNTOWN VEGAS
EVERY DAY
Curated Content
Serendipity
Learning
Connections
Community

112. Fremont St. & Las Vegas
Blvd.

113. Fremont St. & Las Vegas
Blvd.

114. INSPIRE THEATER

115. INSPIRE THEATER

116. INSPIRE THEATER

117. INSPIRE THEATER

118. INSPIRE THEATER

119. INSPIRE THEATER

120. INSPIRE THEATER

121. INSPIRE THEATER

122. DOWNTOWN VEGAS
MONTHLY CADENCE

123. DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week

124. DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week

125. DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week

126. DOWNTOWN VEGAS
MONTHLY CADENCE
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week

127. FASHION INCUBATOR
STITCH FACTORY

128. FASHION INCUBATOR
STITCH FACTORY

129. RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the community?

130. RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the community?
3-4 hours/day

131. RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the community?
3-4 hours/day
x 7 days/week

132. RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year

133. RETURN ON
COLLISIONS
ROC
What is the value of a resident that is out
and about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 “collisionable” hours/year

134. JAKE – FLINT & TINDER
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-Itb.jpg

135. JAKE – FLINT & TINDER

136. RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?

137. RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day

138. RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week

139. RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year

140. RETURN ON
COLLISIONS
ROC
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 “collisionable” hours/year

141. RETURN ON
COLLISIONS
ROC
“SUBSCRIB
E”

142. RETURN ON
COLLISIONS
ROC
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of
openness, collaboration, creativity, an

143. RETURN ON
COLLISIONS
ROC
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of
openness, collaboration, creativity, an

144. RETURN ON
COLLISIONS
ROC
100,000

145. RETURN ON
COLLISIONS
ROC
100,000 “collisionable”

146. RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community

147. RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours

148. RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per

149. RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per acre

150. RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per acre per

151. RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per acre per year

152. RETURN ON
COLLISIONS
ROC
100,000 “collisionable” community hours
per acre per year
2.3 COLLISIONABLE
HOURS
PER SQUARE FOOT

153. THE BIG BET
3 GUIDING PRINCIPLES
Accelerate:
1. Collisions
2. Co-Learning
3. Connectedness
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?

155. ZAPPOS, DELIVERING
HAPPINESS, DOWNTOWN
PROJECT

156. 50% OF HUMANS LIVE IN
CITIES
https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

157. 75% WILL LIVE IN CITIES IN
OUR LIFETIME
https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078

158. THE 4 MINUTE MILE

159. THE 4 MINUTE MILE

160. A GREAT
BRAND
is a story that never
stops unfolding.

161. A GREAT
BRAND, COMPANY
is a story that never
stops unfolding.

162. A GREAT
BRAND, COMPANY, CITY
is a story that never
stops unfolding.

163. A GREAT
BRAND, COMPANY, CITY, COMMU
NITY
is a story that never
stops unfolding.

164. THANK YOU!
For a copy of this presentation:
tony@zappos.com
For more information:
www.downtownproject.com