This document summarizes Tony Hsieh's presentation to the American Marketing Association about how focusing on company culture at Zappos led to business success and employee happiness. It also shares stories from two business owners, John Korioth and Dave Brautigan, about how applying Zappos' culture principles improved employee retention, customer satisfaction, and their overall enjoyment of work.
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Delivering Happiness - AMA DC 9-30-10
1. DELIVERING HAPPINESS A PATH TO PROFITS, PASSION, AND PURPOSE WWW. DELIVERING HAPPINESS BOOK .COM Tony Hsieh American Marketing Association, DC September 30, 2010
45. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?
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48. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? why? why? why? why? HAPPINESS
60. Delivering HAPPINESS Learn more and join the movement! www. delivering happiness book .com www. delivering happiness bus .com facebook.com/deliveringhappiness twitter.com/dhbook twitter.com/dhbus
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