"Will It Blend?": an early social media success case study

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"Blendtec, a local commercial and home blender manufacturer from Utah has created one of the most successful viral social media marketing campaigns 6 years ago. Once a small manufacturer, currently active in 90+ countries, Blendtec is today known to millions with its crazy yet funny "Will It Blend?" videos. What did Blendtec do to get it right and what is in their story for startups?" To read the blogpost, please click the link: http://www.delightwave.com/blog/

Business Technologie

WILL IT BLEND?
an early social media success case study

OpenCoﬀeeClub: The social media Jazz Club
Mine Akman - Delightwave
Kuala Lumpur, Malaysia
April 17th 2012

Overview
History Getting it right?

Statistics "Will it blend?" Applied to
your Startup
BlendTec Social Media
channels Q&A

Fallout from the YouTube
videos

About BlendTec
Small commercial and
home blender
manufacturer

Started in 1975 by Tom
Dickson in Utah

Was doing testing "Will it
blend?"-style long before
YouTube

Currently active in 90+
countries

Social Media Stats (1)
Will It Blend FB page: 21K+
likes

BlendTec FB page: 92K+
likes

Social Media Stats (2)
Started uploading in 2006,
119 videos uploaded

Videos watched over 1000
hours a day

YouTube channel: 440K+
subscribers, 191M+ views

Willitblend.com: estimated
300M+ views

Social Media Stats (3)
App. 2 Tweets daily

Replies to ( @'s) 70% of all
Tweets

8K+ Followers

1K+ Following

3000+ total tweets

What Did BlendTec Do To Get It Right?
A video is worth a 1000 words!

First hand experience with the product

Consistent engagement on social media

It all starts with a good product!

"Will It Blend?" Applied To Your Startup

Listen

Create value

Be responsive

Target

Surprise and delight

Social Media Marketing Readings
"Likeable Social Media" by Dave Kerpen

"The Zen of Social Media Marketing" by Shama Hyder Kabani

Let's Engage!
Like us on Facebook: http://facebook.com/DelightWave
to keep up with latest social media news and free tips

Follow me on Twitter: @mine_akman

For more questions contact mine@delightwave.com

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Applitools

12 Ways to Increase Your Influence at Work

GetSmarter

ChatGPT webinar slides

Alireza Esmikhani

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Project for Public Spaces & National Center for Biking and Walking

Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

DevGAMM Conference

Empfohlen (20)

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

"Will It Blend?": an early social media success case study

1. WILL IT BLEND? an early social media success case study OpenCoﬀeeClub: The social media Jazz Club Mine Akman - Delightwave Kuala Lumpur, Malaysia April 17th 2012

2. Overview History Getting it right? Statistics "Will it blend?" Applied to your Startup BlendTec Social Media channels Q&A Fallout from the YouTube videos

3. About BlendTec Small commercial and home blender manufacturer Started in 1975 by Tom Dickson in Utah Was doing testing "Will it blend?"-style long before YouTube Currently active in 90+ countries

4. Social Media Stats (1) Will It Blend FB page: 21K+ likes BlendTec FB page: 92K+ likes

5. Social Media Stats (2) Started uploading in 2006, 119 videos uploaded Videos watched over 1000 hours a day YouTube channel: 440K+ subscribers, 191M+ views Willitblend.com: estimated 300M+ views

6. Social Media Stats (3) App. 2 Tweets daily Replies to ( @'s) 70% of all Tweets 8K+ Followers 1K+ Following 3000+ total tweets

7. Fallout From The YouTube Videos 2006 - 2008: 700% increase in total blender sales 50K+ USD revenue from YouTube ads (2006 - 2008) 2012: new manufacturing plant: 59% larger 6 years of increasing brand awareness A viral phenomenon

8. What Did BlendTec Do To Get It Right? A video is worth a 1000 words! First hand experience with the product Consistent engagement on social media It all starts with a good product!

9. "Will It Blend?" Applied To Your Startup Listen Create value Be responsive Target Surprise and delight

10. Social Media Marketing Readings "Likeable Social Media" by Dave Kerpen "The Zen of Social Media Marketing" by Shama Hyder Kabani

11. QUESTIONS? Ask away...

12. Let's Engage! Like us on Facebook: http://facebook.com/DelightWave to keep up with latest social media news and free tips Follow me on Twitter: @mine_akman For more questions contact mine@delightwave.com