This presentation was given by Erin Moore from Twitter at Delight 2015 on Oct. 5, 2015.
Designing and building products that have a meaningful impact on people’s lives is an exorbitant amount of work. Yet products that do this successfully are the ones we return to again and again. Despite their complexity, these products make interactions with others and environments seem effortless, desirable—and even addictive. How do we as designers do the hard work of creating products that are useful and relevant? What repeatable process can we look toward to solve problems for people whose motivations and behaviors can be hard to predict? Erin will share how coaching collegiate athletics helped her understand complex systems, and how that experience still influences her daily design process at Twitter.
http://delight.us/conference
35. “When you get the rhythm in an eight, it’s pure pleasure to
be in it. It’s not hard work when the rhythm comes - that
‘swing’ as they call it. I’ve heard men shriek out with delight
when that swing came in an eight; it’s a thing they’ll never
forget as long as they live.” – George Yeoman Pocock
36. How do designers bridge the gap between how an
experience works and how it feels?
37. How do designers bridge the gap between how an
experience works and how it feels?
38. IN ORDER FOR
PEOPLE TO FEEL…
WE MUST BUILD AN
EXPERIENCE THAT…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
39. IN ORDER FOR
PEOPLE TO FEEL…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
WE MUST BUILD AN
EXPERIENCE THAT…
Successful
Efficient
Informed
Valued
Oriented
Connected
HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
40. IN ORDER FOR
PEOPLE TO FEEL…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
WE MUST BUILD AN
EXPERIENCE THAT…
Successful
Efficient
Informed
Valued
Oriented
Connected
Shows people how to…
Gives access
Personal
Timely
Relevant
Reduces anxiety
Shows progress
HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
41. IN ORDER FOR
PEOPLE TO FEEL…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
WE MUST BUILD AN
EXPERIENCE THAT…
Successful
Efficient
Informed
Valued
Oriented
Connected
Shows people how to…
Gives access
Personal
Timely
Relevant
Reduces anxiety
Shows progress
Improve navigation
Fluid transitions
Show personalized content
Clear calls to action
Reorganize content
Simplify UI
HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
42. IN ORDER FOR
PEOPLE TO FEEL…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
WE MUST BUILD AN
EXPERIENCE THAT…
Successful
Efficient
Informed
Valued
Oriented
Connected
Shows people how to…
Gives access
Personal
Timely
Relevant
Reduces anxiety
Shows progress
Improve navigation
Fluid transitions
Show personalized content
Clear calls to action
Reorganize content
Simplify UI
Better data analysis
Research
Understand priorities
Build a new backend
New button styles
Content audit
Feedback tools
HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
43. Design is more than a feeling. Design is really complex.
44. Rowing is a great art.
It’s the finest art there is.
It’s a symphony of motion.
- GEORGE YEOMAN POCOCK
45. Rowing is a great art.
It’s the finest art there is.
It’s a symphony of motion.
- GEORGE YEOMAN POCOCK
46.
47. Design is a great art.
It’s the finest art there is.
It’s a symphony of motion.