The document provides tips on maximizing business exposure through social media and public relations. It discusses setting up and optimizing profiles on Facebook, Yelp, and other platforms to engage customers and boost search engine optimization. The document also offers advice on using promotions, reviews responses, media outreach, and events to build relationships and spread brand awareness. Contact information is provided to inquire about paid social media and PR services from Delicious Buzz.
2. Founder Delicious Buzz Tiffany Melone Welcome! E: [email_address] F: http://www.facebook.com/D eliciousBuzz T: @DeliciousBuzz Social Media Delicious Buzz Bonny Park E: [email_address] F: http://www.facebook.com/Delic iousBuzz T: @DeliciousBuzz http://deliciousbuzz.com/
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4. Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in . We need newsworthy B-U-Z-Z !
5. SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEO AND AUDIO. SOURCE: WWW.WIKIPEDIA.ORG MORE SIMPLY PUT: “ Social media is people having conversations online.”
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7. Facebook is the largest social community with 800 million users today! There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Chances are that a good % of your audience is on Facebook. Are you interacting with them?!
13. Let’s create a Business ‘Fan’ Page on 1.) Create a personal Facebook account (aka Friend page) - necessary to manage Fan Page(s) 2.) Once logged into your personal Facebook account, visit the ‘Create A Page’ link : http://www.facebook.com/pages/create.php 3.) Pick a good name that represents your business (it is borderline impossible to change your Fan Page name once created) 4.) Brand your Fan Page with a custom business profile image and an int eractive Landing/Welcome Page . 5.) Reach out to Fans, Friends, Cu stomers, Family, Neighbors, etc. to ‘Like’ your NEW Fan Page! 6.) Interact regularly with your social media community via status updates, photo posts, event invites, video uploads, etc. We recommend a bare minimum 3 posts per week, but prefer daily interaction. 7.) Think Long Term - It takes a good 3 to 6 months of regular interaction and outreach to start an online community.
14. Yelp aims to connect people with great local businesses and Yelp Business Accounts allow businesses to share information with the Yelp Community. Simply put, it's word of mouth -- amplified. Visit Yelp for Business HERE : http://biz.yelp.com
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16. Visit Yelp for Business HERE : http://biz.yelp.com 1) Create an account or claim your business and fill out business info 2) Respond Constructively to Customer Reviews 3) Make offers and announcements regularly 4) Display Yelp badges on your website/blog/social media, etc. 5) Determine if you have the budget to advertise on Yelp. Advertising rates range from $300 to $1,000/month
17. PUBLIC RELATIONS (PR) : maintains your public image, whether you are a business, non-profit organization, a brand, or a high-profile person. : It’s about identifying and communicating with audiences in ways that are effective and appropriate to both the audience and the message.
21. CONTACT US TODAY! Let us help! [email_address] (858) 224-2460 http://www.facebook.com/DeliciousBuzz http://www.twitter.com/DeliciousBuzz http://deliciousbuzz/buzz http://linkedin/company/DeliciousBuzz
22. [email_address] (858) 224-2460 20% off any one A La Carte service (including copywriting, media kit creation, social media branding, etc. 20% off your first month of a PR or Social Media Management Campaign 10% off Event Services (coordination, production, and more) Delicious Buzz for DEMA Members ONLY! Valid for services booked in October 2011