3. COM 3110
• Attendance is mandatory
• Three learning objectives: Business Writing, Oral Presentation, and Language
• Business Writing Skills
• Oral Presentation Skills
• Language Skills
6. Why Does Communication Matter?
Because you need to
get
your point across
•Clearly
•Concisely
•Accurately
•Persuasively
7. Communicating
Effectively
• Transferring information
and meaning between
senders and receivers
• Written, Verbal, Visual,
or Electronic Media
• Buy-in from your
stakeholders
• Your ideas are only as
good as you can explain
them
9. Committing to Ethical Communication
Examples of unethical communication include the following:
• Plagiarizing
• Omitting essential information
• Selectively misquoting
• Distorting statistics or visuals
• Failing to respect privacy or information security needs
10. Committing to Ethical Communication
Asking yourself six questions can help you make an ethical
decision:
• Have you defined the situation fairly and accurately?
• What is your intention in communicating this message?
• What impact will this message have on the people who receive it, or who
might be affected by it?
• Will the message achieve the
greatest possible good while
doing the least possible harm?
• Will the assumptions you’ve
made change over time?
• Are you comfortable with
your decision?
11. Communicating in a World of Diversity
Follow the tips below to communicate more effectively in cross-cultural situations:
• Avoid ethnocentrism (the tendency to judge all other groups according to the
standards, behaviors, and customs of one’s own group).
• Avoid stereotyping (assigning a wide range of generalized—and often inaccurate
—attributes to individuals on the basis of their membership in a particular culture or
social group).
• Don’t automatically assume that others think, believe, or behave as you do.
• Accept differences in others without judging them.
• Learn how to communicate respect in various cultures.
• Tolerate ambiguity and control your frustration.
• Don’t be distracted by superficial factors such
as personal appearance.
• Recognize your own cultural biases.
• Be flexible and be prepared to change your habits and attitudes.
• Observe and learn, the more you learn, the more effective you’ll be.
12. Communicating in a World of Diversity
To help you prepare effective written communications for multicultural (and multilingual)
audiences, remember these tips:
• Use plain English
• Be clear
• Address international correspondence properly
• Cite numbers carefully
• Avoid slang and be careful with jargon and abbreviations
• Be brief
• Use short paragraphs
• Use transitions
13. Communicating in a World of Diversity
To help you prepare effective oral messages for those of whom English is not their
native language, remember these tips:
• Speak clearly, simply, and relatively slowly
• Look for feedback
• Rephrase if necessary
• Clarify your true intent with repetition and
examples
• Don’t talk down to the other person
• Learn important phrases in your audience’s language
• Listen carefully and respectfully
• Adapt your conversation style to the other person’s
• Check frequently for comprehension
• Clarify what will happen next
14. Using Technology to Improve Business
Communication
Using Social Media Judiciously and
Consciously
Case 1: KitchenAid
15. Using Technology to Improve Business
Communication
Using Social Media Judiciously and
Consciously
Case 1: KitchenAid
16. Using Technology to Improve Business
Communication
Using Social Media Judiciously and
Consciously
Case 1: KitchenAid
17. Using Technology to Improve Business
Communication
Using Social Media Judiciously and
Consciously
Other
Examples
Hinweis der Redaktion
Effective Communication helps your company, and you, in a lot of different ways.
With effective communication you can:
* influence conversations, perceptions, and trends
* increase productivity and faster problem solving
* better financial results and higher returns for investors
* stronger decision making based on timely, reliable information
Why? Because you will need to know your material, you will know your audience, and you will know your product.
What will you learn with this class?
You will improve your writing, speaking, and presentation skills
You will be able to identify various commonly misused phrases and word avoid jargon
Effective Communication helps your company, and you, in a lot of different ways.
With effective communication you can:
* influence conversations, perceptions, and trends
* increase productivity and faster problem solving
* better financial results and higher returns for investors
* stronger decision making based on timely, reliable information
Why? Because you will need to know your material, you will know your audience, and you will know your product.
Sometimes it's not what you say, but how you say it.
Think of when you are making a big decision, do you go with the person that cannot express themselves? that person who tells you to "trust them," but doesn't clearly communicate why?
It's the same thing with Business Communication. You don't have to be the loudest, smartest, arrogant, or rudest to get people to follow you.
Do your job and do it well.
You need to know your facts, know your product, and be sure in what you say. Avoid jargon. Be clear. Be concise. Learn the terminology of your organization.
You need to read your audience.
Learn what style of communication to use at the precise moment
In this chapter, we'll go over the importance of effective business communication, what it means to communicate as a professional
describe the communication process model and explain how social media is changing the communication landscape
What Makes Business Communication Effective?
Goal is to strengthen the connections between a company and all of its stakeholders.
What does that mean? It means that those groups affected in some way by the company's actions: Customers, shareholders, suppliers, neighbors- ANYONE that has an interest or a "stake" in the outcome.
Provide:
* Practical Information
* Give facts rather than a vague impression
* Present information in a concise, efficient manner
* Clarify expectations and responsibilities
* Offer compelling, persuasive arguments and recommendations
Communicate as a professional.
Professionalism: The quality of performing at a high level and conducting oneself with purpose and pride.
Six distinct traits:
striving to excel
being dependable and accountable
being a team player
demonstrating a sense of etiquette
making ethical decisions,
maintaining a positive outlook