Statistics on how young people, specifically Millennials, or Generation Y, use mobile and social media

1. MILLENNIALS AND MOBILE
BY THE NUMBERS
Published by Ken Vernon
Compiled April 2010
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2. CONNECTIVITY
94: Percentage of Millennials who have a cell phone.
31: Percentage of 8- to 10-year olds who have a cell phone.
20: Percentage of the mobile video audience that are teens. They also watch more than
the average viewer.
1 in 3: The number of U.S. teens who use the mobile web on a daily basis.
62: Percentage of Millennials who connect wirelessly to the internet when away from
home or work.
7 hours and 38 minutes: The amount of time 8- to 18-year-olds spend consuming
media daily.
1 hour and 51 minutes: The amount of time young people between the ages of 15-18
spend texting in a day.
43 minutes: The amount of time 15-18 year olds spend talking on the phone in a day.
TEXTING
80: Percentage of Millennials who have texted in the last 24 hours.
20: The average number of texts Millennials send in one day.
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3. APPLE
57: Percentage of 18-34 year olds who say price is the number one reason they aren’t
buying an iPad.
31: Percentage of U.S. teens who want iPhones, almost doubled from 16% last spring.
MOBILE IN THE HOME
41: Percentage of Millennials who have a cell phone but no land line.
50: Percentage of Boomers who sleep with their cell phone on or right next to their
bed.
83: Percentage of Millennials who sleep with their cell phone on or right next to their
bed, making it the first and last thing they often reach for each day.
SOURCES:
Generation M^2: Media in the lives of 8- to 18-year-olds (PDF)
Millennials: Hip and Poor
Survey: 31% of U.S. teens want iPhones
Nielsen: How Teens Use Media (PDF)
Pew Research Center: The Millennials (PDF)
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