1. Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
Vicky an intelligent but emotional
and sensitive individual
Was comfortable with
known friends but not with
unknown colleagues
School was a short term
commitment
It was easy to find trust at
school but difficult to find
at work
Nobody would judge
anyone at school but at
work you’re always being
judged
Guidance and
mentorship were
readily available at
school but not at
work
Work took getting
used to, school was
easy
Spent time like-minded
people
Go out of the way to
network and meet people
Followed benchmarks and
goals set by someone else
Took advantage of the hiring
program to learn more
about work
Struggled to find trust and
guidance at work
When placed in a
somewhat familiar
simulated and open
environment at work,
stakeholder finds it easy
to find trust in others Fear and self-control take
over when in an unknown
setting
Stakeholder feels
conformable when
allowed to set own
expectations and
benchmarks
Should find a third neutral
space between work and
school that will help fill the
gap in transition.
To bridge the gap
between two places,
stakeholder needs to find
comfort in knowing that
that he/she fits the culture
of the company and that
all expectations are met
Needs a ready and
constantly available
source of trust and deep
network to feel a sense of
community or belong to a
team.
gather, identify and learn about
the culture and people at all the
potential companies or work
places
this will ensure a good fit and
professional success at the new
company with least amount of
disappointments