Social media professional with an experience of 4.7 years, whose experience lies in social media monitoring, measurement, event analysis and lead generation through social media and PPC.

1. Deepak Singh
528-A, Nyaykhand-2, Indirapuram, Ghaziabad, UP - 201014
Mailto: deepak.sipi@hotmail.com: +91-9718122158
SUMMARY:
• Social media professional and PPC specialist with an experience of 4.7 years, whose experience lies in
social media monitoring, measurement, event analysis and lead generation through social media and
PPC
PROFESIONAL EXPERIANCE:
• Focused and resourceful SMM and PPC Expert with a strong record of client satisfaction and
successful project completion
• A solid background in managing relevant keyword universe, levels of investment, keyword bidding
strategies and measuring success of online marketing efforts to ensure high ROI. Multiple years
experience managing large brands online
• Detailed understanding of MS Office, Web Position, AdWords Editor, Adcenter Desktop tool and
other various online marketing tools
• Strong comprehension of web usability, landing page testing, social media marketing tools and
technologies, quantitative skills and ROI analysis
EMPLOYEMENT HISTORY:
Strategic Intellectual Property Information Private Limited
• SIPI– One of the fastest growing company in online brand protection serving clients globally
• Working as a permanent employee from January, 2011
• Designation: Sr. Process Executive (Social media analyst)
• Department: Research & Development
KEY RESPONSIBILITIES INCLUDE:
Social Media Marketing
• ORM (Online Reputation Management) on various social media channels, brand promotion, social
media campaigning through groups, events, pages and profiles by using various tools and
methodology
• Expanded client communities and assisted in locating target audiences by proposing social media
strategies
• Collected and researched data to compile into analytical reports in order to take the next step in
brand awareness for the client
• Tracked daily content and marketing promotions to determine success and/or failure, in order to
better understand consumer behavior
• Develop Social media strategies to drive engagement, amplify brand message, and expand total fan
base size
• Increase Facebook fan base reach, daily impressions and brand affinity
• Develop branded and non-branded content, sharable visuals and Instagram product images
• Optimize EdgeRank to increase page reach and visibility
• Developed ad campaign and brand messaging strategies for social media
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2. • Worked with creative teams during creative development for campaigns
• Managed social media campaigns on major and niche social networks
• Achieve a strong, visible social media presence and develop concepts with viral potential
continuously monitor online public relations and ensure the success of client programs
• Assess social media marketing strategies to determine rate of return. Identify and tap into new
channels to optimize ROI and fuel revenue growth
• Sentiment Analysis, analyzing the customer's feedback on various social media platforms, blogs and
forums in terms of positive, negative or neutral
• Creating the tab sheet for sentiment analysis on the basis of collected data
• Monitoring of social networking sites, blogs and other sites to provide comprehensive information on
what people are saying about brand & services
• Good knowledge of social media marketing strategy & tools
• Research of new social media platforms & tools
• Business research through social media analysis that encompass scoping of the project, data
collection, quality checks, making logical story out of data gathered through various social media
channels and developing appropriate frameworks to answer client questions
• Recognizing brand’s position in mind space help to develop / modify marketing strategies
• Reporting to Brand managers, senior management, in the language /Presentation that they
understand
• A few examples of projects worked at SIPI IP:
o Social Media Strategies include:
 Managed all social media platforms for a client, including Facebook, Twiter,
Instagram, and Pinterest etc, interacting with users instead of just posting
 Created content for social media channels as well as conceptualized new ideas
for social media content, contests, and ROI strategies including creating tracking
URL's for all link's back to sites
 Assisted in SEO and monitoring Google Analytics, Facebook insights, and YouTube
and Pinterest statistics to create and effective ROI strategy
o Social Media Brand Monitoring Assignments include:
 Understand the landscape for a particular domain/industry/therapeutic area and
provide key insights
 Identifying emerging topics of discussion from stakeholder’s conversation and
gauge level of awareness
 Analyze conversation unavailable brands/drugs and understand perception
associated with these brands/drugs
o Target Audience Led Analysis:
 Objective was to understand the behavior of a particular target audience/age
group
 The behavior, interest and attitude of the target audience is analyzed from the
parameters of Connect, Share/Ask, Entertainment And Shopping
 This type of analysis would help the clients to gauge stakeholder interests and
take appropriate actions thereafter
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3. Pay Per Click
• Excellent Knowledge of PPC Campaign Management
• Keyword Research: - Researching the top keywords using tools such as Word Tracker, Word Stream
Keyword Spy, Google Keyword Planer, Google insights Search Tool, Good Keyword etc
• Utilize compelling ad copy, Google AdWords editor, A/B testing, exact phrase vs broad matching, day-
parting, negative keywords etc, to identify and correct poor performers
• Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels,
increase ROI and increase lead generation
• Familiar with Web Analytical Tools like Google Analytics, Facebook Analytics, Ignition One, DART
(Double Click)
• Superior grasps of Google analytics, Facebook advertising, and search media campaigns
• Create ads according the Google AdWords and Trademark policy
• Monitored ads for client with the set of keywords on the top four search engines-Google, Yahoo!,
Bing and Baidu in different geographical
• Filed the complaints against the advertisers which are not in compliance with the Google AdWords
and Trademark policy
• Implementing advance strategies like Ad Extensions including site links, Phone Extensions etc
• Facilitated campaign adjustments in coordination with team members
• Performed projects and prepared project reports for submission to management
• Tested Google Ad words for highest quality score
SKILLS:
• Internet marketing, Social media marketing and Facebook API
• Qualitative Analysis: Strong hold of data analysis - both structured and unstructured
• Database Usage: Various tools, Radian6 , Synthesio, Ecplic8, Social Mention, Google Analytics and
Tomoson
• Project Deliverables: Report writing in different style/format as per client’s needs
• In-depth knowledge of social platforms like Facebook, Twitter, LinkedIn, You tube, Pinterest, Klout,
StumbleUpon etc
• Added value to the customer- Vast experience of handling large and complex datasets in Excel and
can accomplish tasks at best in class
EDUCATION:
• BCA from IPEM Ghaziabad
Place: Ghaziabad, INDIA
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