1. Gruha
a
We
have a solution
to India’s
HOUSING
PROBLEM

2. Gruha
a
We at ‘Gruhaa’ provide permanent
and safe housing for poor families
Our interlocking bricks can be used by families to self-construct houses within a span of few days
www.gruhaa.com/GruhaaProjects /GruhaaProjects

3. This is us
We are a social enterprise which aim to
provide one of the three basic
necessities of a persons life, A House.
Vision
Mission
To improve the living standards of
underprivileged families by providing
them with safe, permanent low-cost
housing solutions.
Provide housing solutions to 10,000
families by 2020.

4. 7.9 Crore
1.2 Crore 35.7
Lakh
Urban SlumsRural Villages Cities
35.7 lakh
dilapidated houses
in urban slums
7.9 crore dilapidated
houses in rural
villages
1.2 crore dilapidated
houses in urban
cities
Our Market
Source: Census 2011 Slum tables
Click for Gruhaa’s
Market Report

5. Challenge
High cost of
Labour
Longer
construction
time
Requirement of
skilled Labour
Low margin in
building individual
houses
High cost and
dependency on
non-renewable
resources. Ex-
Sand/Cement
Housing shortage is effect of few causes which needs to be addressed

6. EQ wall LBS House EQ Toilet
Gruhaa Innovated housing solutions to solve all the challenges….
Our products
Low cost
Easy and
Quick
Construction
Modular
No skill
required
Eco-
friendly
Self-
construction

7. Marketing plan
Promotion
Pricing
Place
Target Customer
• Annual Income less than 3
lakhs
• Living in tin shed,
temporary structure
• Illiterate and employed in
informal sector
• 10% more than that of tin
shed house
• 50% less than traditional
brick and mortar house
• Only INR 500* per sq.mt of
Wall
• Print Media Advertising
(local newspapers, banners)
• Door-to-door pamphleting
• Channels partners
(microfinance Institutions
and Rural NGOs)
• Third party marketing
(Microfinance institution,
Rural NGOs)
• Distributor Model
• Franchisee model
*terms and conditions

8. Co-creating supply chain
Purchasing of
Raw material
Manual movable
Brick making
machine of Gruhaa
Production of
Special
interlocking Bricks
Bricks are
made to Stock
Bricks are
transported to
construction site
Families are trained
to use interlocking
technology safely
Families build their
own house with the
supervision of Gruhaa
Roofing is attached
to the EQ wall
Ready house within 7 days

9. Financial plan
Annexure1: Details of Financial Budgeting

10. BE
A
PART
OF
CHANG
Contact Us
Gruhaa Projects LLP
Address: Vadner Road, Nashik-422009
Email: contact@gruhaa.com
Deepak: 9766645668
Digviay: 9146999090