A brief about Digital Marketing, SEO, Adwords, Email marketing Social Media, ORM,

1. DIGITAL
MARKETI© Deepak Kapure

2. SEARCH ENGINE
OPTIMIZATION
• Search engine optimization (SEO) is the
process of affecting the visibility of
a website or a web page in a search
engine's natural or un-paid (organic)
search results.
• On Page SEO (URL,
Page Title, Keywords,
Images, Content, Internal
links, Page rank etc.)
• Off Page SEO (Social
bookmarking, Articles,
Blogs, Press release,© Deepak Kapure

3. SEARCH ENGINE
MARKETING
• Promotion
of websites by
increasing their visibility
in search engine by
promotion or
optimization
• Potential Customers
onlySEO PPC
© Deepak Kapure

4. GOOGLE ADWORDS &
ANALYTICS
• Google AdWords is an online
advertising service that places advertising
copy at the top, bottom, or beside, the list
of search results Google displays for a
particular search query.
• Google Analytics is a service offered
by Google that generates
detailed statistics about a website's traffic
and traffic sources and measures
conversions and sales© Deepak Kapure

5. SOCIAL MEDIA
MARKETING
• Social Media is the
technology that
connects people,
whether to share
content or just to chat.
• Social media
marketing is the
process of
gaining website
traffic or attention© Deepak Kapure

6. ADVANTAGE OF SMM
Find
Convert
Keep
• It is electronic word of
mouth that consumers
share via the Internet
• Appears to be trusted
source
• Branding
• Strong Customer
Relationship
• More opportunities to
Convert © Deepak Kapure

7. E-MAIL MARKETING
• Email marketing is
promoting products
through the use of email
• Email Service Provider
e.g. Mail chimp
• Customized target
audience
• Low Cost
• Call to action
E-mail
Opt-In Transaction Promotional
© Deepak Kapure

8. SOCIAL MEDIA MONITORING
• It is an active tracking of social media
channels for information about a company
or organization, usually tracking of
various social media content
• Quantifying social media
• Brand Insights & Sentiment Analysis
• Tools: Hootsuite, TweetDeck,
Social Mention, TweetReach
© Deepak Kapure

9. FEATURES OF SM
MONITORING
• Real time updates and mentions of
your brand
• Early detection of potential reputation
issues
• Immediate attention and response to
negativity
• Promotion and encouragement of
favourable mentions
© Deepak Kapure

10. Thank You
© Deepak Kapure