1. PESENTED BY: DEEPAK KHANDELWAL International Marketing

2. DEFINITION International marketing refers to the process of identifying the goods and services that customers outside the home country want and then providing them at the right price and the right place

3. Benefits Survival Growth of overseas market Sales and profit Diversification Inflation and price moderation Standard of living

4. Reasons for internationalisation

5. Selecting international markets

7. Position the product(s).

10. Standardisation or adaption

11. MAJOR ACTIVITIES IN INTERNATIONAL MARKETING

12. INTERNATIONAL MARKET ASSESSMENT Assess alternative foreign markets Evaluate the respective costs, benefits and risks of entering each market Select those that hold the most potential for entry or expansion

13. FACTORS INFLUENCING MARKETENTRY METHOD

14. Market entry methods

17. The most locally responsive element of marketing mix because distribution channels vary dramatically across countriesRetail system: concentrated-fragmented Channel length: long, short Channel exclusivity

22. Language.

23. Social structures and customs.

24. Values and attitudes.

25. Technological factors.

26. Economic and competitive factors.

30. US: An unfair trade practice that results in injury, destruction, or the prevention of the establishment of an American industry.

31. US considers dumping when price is >5% below home market price or,

33. THANK YOU