advertising campaign and how to promote astrology services online

1. ADVERTISING CAMPAIGN
ON ONLINE ASTROLOGY
SERVICES

2. WHAT IS ASTROLOGY?
Astrology, type of divination that
involves the forecasting of earthly
and human events through the
observation and interpretation of the
fixed stars, the Sun, the Moon, and
the planets. Devotees believe that an
understanding of the influence of the
planets and stars on earthly affairs
allows them to both predict and
affect the destinies of individuals,
groups, and nations. Though often
regarded as a science throughout its
history, astrology is widely
considered today to be diametrically
opposed to the findings and theories

3. NATURE AND
SIGNIFICANCE
Astrology is a method of predicting mundane events based upon the
assumption that the celestial bodies—particularly the planets and the
stars considered in their arbitrary combinations or configurations (called
constellations)—in some way either determine or indicate changes in the
sublunar world.
Sooner, the principles of Aristotelian physics were adopted, according to
which there is an absolute division between the eternal, circular motions
of the heavenly element and the limited, linear motions of the four
sublunar elements: fire, air, water, earth.
Man’s ultimate goal is to attain emancipation from an astrologically
dominated material world. Some astrologers, such as the Harranians
(from the ancient Mesopotamian city of Harran) and the Hindus, regard
the planets themselves as potent deities whose decrees can be changed
through supplication and liturgy or through theurgy, the science of

4. ASTRAL OMENS IN INDIA
The first traces are found in Buddhist texts of this
period, and Buddhist missionaries were instrumental
in carrying this material.
The most important of the works of this Indian
tradition and the oldest extant one in Sanskrit is the
earliest version of the as-yet-unpublished
Gargasamhita (“Compositions of Garga”) of about the
1st century AD.
The original material was modified so as to fit into
the Indian conception of society, including the system
of the four castes and the duty of the upper castes to
perform the samskaras (sanctifying ceremonies).
There are numerous later compilations of omens in
Sanskrit—of which the most notable are the
Brhatsamhita, or “Great Composition,” of Varahamihira
(c. 550), the Jain Bhadrabahu-samhita, or
“Composition of Bhadrabahu” (c. 10th century), and
the Parishishtas (“Supplements”) of the Atharvaveda

5. SOME COMMON INDIAN GOOD AND BAD OMENS
WE ALL HAVE GROWN UP HEARING TO

6. Undoubtedly, India is a land of
traditions. But, with traditions,
there are many superstitions as
well. Indian people believe in
omens. They consider some as
good omen while the others are
highly inauspicious. It is
something which is being
followed in India for centuries.
The omens like a black cat
crossing one’s way or falling of
a lizard are very common.
However, these are not the only
two. In India, there are many
omens and some common ones
are here. Read on to know some
common good and bad omens
prevalent in India.

7. Good omens in India
While leaving for a trip, if someone sees a married lady with flowers on her head and sindoor on her
forehead, it is a good omen. It is a symbol that the trip is going to be successful.
Seeing an elephant on your way is considered auspicious. The elephant is symbolic of Lord Ganesha
and hence people believe that one gets success in seeing the sight of an elephant.
Moreover, seeing a peacock on the way to your destination is also lucky.
Another superstition which is very common is if you see a crow cawing outside your home, some
guests will visit your home for sure.
The curd and sugar are all we are aware of. Eating curd and sugar before heading for an exam or any
other auspicious work brings success in the work.
When talking to someone in your home, if you hear the sound of lizard in your home then it is a good
omen. It means that the other person is speaking the truth.
The power of dreams is also significant in India. Dreaming about gods, goddesses, auspicious animals,
demons, or any other auspicious thing is considered good.
Moreover, if you see a while cow and a calf in the morning then be happy, the day will be in your favor.
A pot full of water, a mirror, a light, a pair of fish, turmeric, and flag, all are considered highly
auspicious to witness. If you see any of them in the morning, then it will bring good luck to you.
Many Indians also look at their hands in the morning while praying to Lord. They believe our fingertips
contain goddess Lakshmi, Goddess Saraswati is in the middle, and goddess Parvati resides in the palm.
Hence, it is lucky for them to start their day with this.
Falling of a lizard on someone is also a good omen and can predict the future.

8. Bad omens in India
A black cat crossing your way is a very bad omen in a country like India. Especially, when you are
going to start something new and this happens then people don’t commit the new task
Seeing a woman who cannot conceive and a widow, both are bad omens in a country like India.
Also, a married woman or an unmarried girl should not wear white-colored clothes while attending
the wedding. It is considered highly inauspicious.
Moreover, one should not sweep the floor of one’s home at night. It is a bad omen in India.
The twitching of a woman’s left eye and the right eye of a man is another symbol that is believed to
be a bad omen.
Shaking one’s leg is also inauspicious in India. People believe in doing so one may lose his wealth and
prosperity.
A stuck clock is a symbol of wealth not flowing in one’s life. Therefore, Indian people always take care
that all clocks in their homes are working.
It is strange, but actually some people believe that flat feet are unlucky.
Falling of a picture, breaking of glass, or blowing off of a burning lamp causes a fearful situation for
Indian people. They believe it a sign that something inauspicious is going to happen soon.
Indian people also prevent walking under a ladder as people believe that it brings down one’s career.
Cutting nails or washing hair on Monday, Tuesday, Thursday or Saturday is generally avoided as
Indian people believe it is not good. Also, people avoid shaving these days.

9. SO WHY DO WE NEED
ASTROLOGY?
Human beings constantly seek narratives to help weave their past,
present, and future together through their goals and expectations.
Astrology helps create and validate the concept of self for some, and
there are thousands of websites on the internet, which cater to just
that through their listicles on personality traits attributable to
different sun signs.
Studies also show that people often turn to astrology in response to
stress and anxiety.
Astrology also imparts a sense of belonging.
Studies have shown that we find not knowing what could happen
even more stressful than knowing that something bad is definitely
going to happen.
Astrology also helps some people deal with their day-to-day
anxieties, and helps inspire a sense of control.

10. WE PRESENT YOU
“ASTRO MITRA”

11. ASTRO MITRA- A JOURNEY TO THE
STARS AND BEYOND
An astrology app that
goes beyond your daily
horoscopes to give you
cosmic insights that
enables you to better your
life and your
relationships. AstroMitra,
includes your daily,
weekly, and monthly sun
sign horoscopes, works as
a tool for self-care and
self-expression tailored to
users’ moon and rising

12. INTRODUCTION TO ASTRO MITRA
The app offers astrological insights on how
to better communicate and be present for
your friends or partners. And we also
created a compatibility wheel to view how
any two signs relate to one another.
We believe it takes real, human astrologers
to write horoscopes that can have real
meaning in our lives.
Through this app, we aim to carefully
explain the transits behind our insights, so
that even when we dive into more
complicated astrological concepts, you can
continue to strengthen your own
astrological knowledge while also getting

13. OUR TAGLINE- A JOURNEY TO THE STARS
AND BEYOND
Farther along in space or time or degree and Stars are symbolic of
divinity with a belief being that the countless stars we see in the
distance are fallen angels cast out from heaven. For this reason,
stars can often be seen referenced as divine light.
Our Tagline means ----we take you to journey not only limited to
the Earth and our universe. We take you into a complete new
world which is beyond universe and our imagination.
ASTRO MITRA aims to tell you not only about what the universe wants
you to know but also about a divine power which gives you
strength each day. Thus, we just try to become a messenger
between the divine soul and you, our dear souls.
We are glad to be a guide in this journey of yours. We welcome
you all !!! We wish you a soulful and enlightening journey.

14. OUR LOGO
“Nama means bow; as means I; and te means
you.” Namaste is a Sanskrit word, it is a
greeting in India used when people meet. It is
a gesture of love and respect. In India, they
usually make the gesture by placing their
hands together to symbolize the meaning
without speaking. “Therefore, namaste
literally means 'bow me you' or 'I bow to you.
'” The “Divine in you” interpretation comes
from the Hindu belief that God resides in
everyone, so any person you greet deserves
respect. Hence meaning thereby, taking the
world along with us in this journey to the
spiritual path.

15. OUR OBJECTIVE
We aim to preserve,
practice, and transmit the
ancient tradition of Vedic
Astrology into the 21st
century in a strategic way
by strengthening it with
automation & data
analytics.
We are trying to
revolutionize the whole
concept of astrology
digitizing the Vedic
scriptures along with
computing the
astronomical calculations
on a real-time basis with
the ultimate goal of
automating the
astrological data and
predictions.
Our real value lies in
predicting the life
events precisely with
advice in various fields
like career, business,
marriage, relationship,
education, health,
finance, etc.
We aspire to take
horoscope reading,
personality analysis, and
compatibility studies to a
whole new level.

16. OUR TEAM
Astro Mitra is a very novel initiative started
to focus on providing enlightening
experience seen through Vedic astrology.
We are a group of volunteers having a
common interest in astrology, and we
study ancient books of astrology, simplify
interpretation of shlokas and statistically
validate and rank those principles in
order of significance.
So far, the Astro Mitra team has tested
more than ~1000 principles and ranked
their effectiveness in different areas of
life. Very soon, we would be launching a
book with all those details and findings.

17. OUR VALUES
AstroMitra fulfills each of the consultation
requests with great sincerity and
consistency. We give you an honest opinion,
free from any bias. Our objective is to
simplify your decision-making process, alert
you about future risk & danger, maximize
your result & growth through the right
guidance and recommendations.
We adhere to our core values in fulfillment of
each product and service, and we never
compromise on our core values.
These core values define who we are.

18. OUR VALUES ………CONTINUED
1. Personalized
Each horoscope is unique, and no
two people born at the same time
& place can have the same fate.
Making generic predictions by
dividing the entire world into
twelve different groups (Zodiac
sign) is a mockery of astrology.
Astro Mitra studies each of its
consultation request in whole and
assimilates all the interpretation
coming out from various charts &
table and provide a unique and
personalized consultation that is
only applicable to you. Only an
intelligent human mind can
perform this task. Learned
Astrologers at Astro Mitra, spend
significant time in understanding
each of the requests and queries,
and then prepare a personalized
2. Relevant
Using a horoscope, a learned
astrologer can tell thousands of
things about you, but you want to
have guidance on a limited number
of situations. There are endless
planetary combinations and
aspects, and no one in the world in
a defined period can interpret all
those combinations. So we ask a set
of questions from our clients before
analyzing any request, and this
helps us in focusing only on that
planet, aspects, and houses where
the problem is related. We study all
those dominant and trivial effects of
planets, nakshatras, transits, and
periods. After that, we conclude and
objectively address your problem.

19. OUR VALUES ……….CONTINUED
3. Authentic
Brihat Parashara Hora Shashtra is
the foundation of all our
astrology related products &
services. We genuinely believe
that BPHS is the mother of all
branches of astrology. We apply
formulas and methods as
prescribed in BPHS (Brihat
Parashara Hora Shastra). We have
our interpretation of each of the
shloka (Sanskrit Lines), and we
apply those interpretations in
preparing our consultation
reports. In every consultation, we
explain about aspects,
placement, and position of a
planet before reaching to any
conclusion. You truly get an
authentic astrology service at
Astro Mitra.
4. Accuracy
In the 21st century, the meaning of
success, satisfaction from a
relationship have dramatically changed
than what was there 4000 years ago.
So, we have carefully validated the
ancient axioms and principles written
in BPHS statistically by observing a
significant sample of birth charts and
have ranked them in terms of
effectiveness in different aspects of
life. We thrive on to make an accurate
prediction, but one should always
remember that astrology has
boundaries and limitations. It can
never replace once karmas and effort.
One should always put his best effort
in a favorable time and save your
energy in an unfavorable time. This
strategy will maximize your results,
and you will get the best out of the

20. APPROACH
AstroMitra follows a unique
approach in making a prediction
and preparing a consultation
report. We call this a five-step
process.
It starts with collecting birth
details, analyzing past events,
performing precise calculations,
making a prediction model, and
summarizing recommendations.

21. LET’S FIRST HAVE A GLIMPSE OF OUR
ASTRO MITRA APP…..

22. ASTRO MITRA APP
Astro Mitrais an astrology
consultation platform where you get
accurate astrological predictions and
consultation from some of the top
astrologers. We provide reports which
predict using Vedic scriptures and
their critical mathematical
calculations are decrypted by using
complex algorithms and Artificial
Intelligence which is coupled with the
unique identity of individuals to
provide customized insights. It has
three specific features namely: ASTRO
MITRAgalaxy for astrology, PALMISTRY
for palm reading and last feature is
ASTRO QUOTES which has spiritual
quotes kept in for you by leading

23. Astro Mitra app provides you
an option
to read the horoscope of
each day as per
your sun signs ABSOLUTELY
FREEEE!!!

24. Now on AstroMitra you also get your
Kundli for free with just one click.
You just need to—
•Enter your name
•Your Date of birth; and
•Time of birth
and
TADAAAAA!!!

25. We are glad to tell that…now AstroMitra provides
free matchmaking reports too….
Isn’t that great……?????
Have a look to know how….
Enter your name
Your partner’s name
Date and time of birth of you both respectively
And here you go…
You get your matchmaking report on your phone
without any hustle-bustle…..
WAIT WAIT….that isn’t just it…..we have much
more in store for you…..keep sliding…. !!!

26. Dear users…. One more surprise for
you.
Now you can talk to renowned
Astrologers by
Just tapping on the talk to astrologers
option….and here you go…
YOU can call, group call or chat to the
astrologer and ….
you get to talk to renowned astrologers
while sitting at home any time during
the day.
WAIT WAIT…..there’s more for
you….keep going..

27. And you can talk to the astrologers by
paying just ₹1 from your wallet for your
first consultation, only at AstroMitra….
Well…..isn’t it amazing?
And for our premium members, talking
with your chosen astrologers is
absolutely free….
Yes, you heard it right…..absolutely
free!!!
Which means no running to your
traditional Pandit ji or downloading an
app, taking a premium by paying a good
amount…..just to be able to talk to a
Jyotishi.
Which means you get to talk to renowned
astrologers while sitting at home any
time during the day…..

28. You can either recharge by ₹1 or recharge your
wallet through our different recharge packs
available:
a. ₹1 recharge- one time use (for first
consultation)
b. ₹49 recharge(mostly preferred)- gold
recharge pack
c. ₹99 recharge- diamond recharge pack
d. ₹200 recharge- platinum recharge pack with
premium membership for 3 months.
and so on….and ₹10,000 recharge can
avail you a lifetime premium membership.
So hurry…what are you waiting for…..grab your
lifetime membership opportunity today!!!

29. With each transaction, you get 10 loyalty
points which you can use for availing certain
premium services which are
On collection of 100-500 points you get to
talk to your astrologers regarding your
issues and get an opportunity to become
our premium member.
On collecting 500-1,000 points ,you can
avail our bronze membership without any
payment.
On collection of 1,000-3,000 points, you
get a chance to avail our silver membership,
without any payment.
On collecting 3,000-5,000 loyalty points,
you can avail our diamond membership.
On collecting 5,000 and more points, you
can become our platinum member, or avail

30. So this brings us to another
interesting feature of our app–
PALMISTRY.
Palmistry is the art of analyzing the
physical features of the hands to
interpret personality characteristics
and predict future happenings. Within
palm reading, hands are considered
portals that shed invaluable insight.
But, believe it or not, understanding
palm reading basics — including the
life line and the love line — isn't as
difficult as you may think.

31. So, this brings you to another feature of our
app
PALMISTRY
What you have to do is just place your hand
on your camera as the scanner indicates
and send it our expert palmist. They’ll
analyse and let you know your future, with
just a picture. Quite unbelievable but true.
Go on…it has just started…

32. As you click an image, you
get every detailed information
your palm says about you and
your future from our expert
palmists.
Are you excited??? I’m sure
you all are.

33. Here’s a glimpse of one of our user’s
palm. Let’s know what ASTROMITRA
has to say about him and his future
through palmistry.
And one more thing, this feature is
available to all the users absolutely
free of cost!!!
So grab your future with your
hands
today!!!

34. The last feature of our app is ASTRO
QUOTES which gives a glimpse of the
quotes from the leading spiritual
leaders of the world. You can also
click on or search the author’s name
and AstroMitra shows you all the
quotes by the author.
It gives you motivation throughout
the day to work better throughout all
days.

35. Like this quote.
The daily spiritual quotes from
different leaders from the
spirituality field.
Gives you a reminder just like
your alarms and important
messages. You just need to set
the time for the reminders and
rest AstroMitra will do for you.

36. Also you have the option to
change your quotations’
background and have the
facility to share this quote with
your closed ones or any of your
social media apps to enlighten
others as well.
SPIRITUALITY WITH
MOTIVATION IS
BLISS…..INDEED!!!

37. Where do we get astrology,
palmistry and spiritual quotes at
one place with just a
click……????
ONLY ON
ASTROMITRA
Download it right
now!!!
Come on….Hurry!!! What’re
you waiting for….

38. GLIMPSE OF OUR PRESENCE ON DIFFERENT
SOCIAL MEDIA PLATFORMS

39. ASTRO MITRA ON TWITTER

40. ASTRO MITRA ON FACEBOOK

41. ASTRO MITRA ON YOUTUBE

42. A GLIMPSE INTO OUR
WEBSITE