Accenture has a history of innovation dating back to 1951 and has grown from those roots into a global consulting and outsourcing firm with $1.7 billion in revenue. It excels in consulting, technology services, and outsourcing for clients by increasing efficiency and working closely with them. Through global branding, differentiation, and business development even after dropping Tiger Woods as spokesperson, Accenture has targeted its B2B audience successfully.

2. 1
History of Innovation

3. 1951
1979
1988
1993

4. 1998
2000
2001

5. 2
Growth Story

6. $1.7 Billion IPO

7. From Innovation to execution,
Accenture helps accelerate your
Vision

9. Target based incentives
Contract with
Thomas Cook

10. 3
Current Status

12. Excels in consulting, technology
services and outsourcing

13. Increasing efficiency
Through working closely
With clients

14. 4
Questions

15. What has Accenture done well to
target its B-to-B audience?

16. • Created global brand awareness
• Differentiated itself

17. Advertising
Campaigns

18. Has Accenture done the right thing by
dropping Tiger Woods as its spokesperson?

19. • Didn’t have much of choice
• Concentrated on business
development

21. DISCLAIMER
Created by Deeban Babu, IIT Madras, during a
marketing Internship by Prof. Sameer Mathur,
IIM Lucknow.