Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
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Using instagram for business````
1. Using Instagram for Business
1. Balance Fun Images With Pictures From Your Business
Track the engagement on your images to find out what your followers like best!
2. Cultivate a Following: Connect your Facebook account
ï· Use relevant, popular hashtags
ï· Engage by following others and liking their photos
Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who donât know youâre on Instagram to find you there.
2. 3. Debut Videos
Instagramâs recent Video on Instagram has given Twitterâs Vine a serious competitor to contend with. Most notably 15-second, filter-enabled, editable video functionality compared to Vineâs 6.5 seconds.
Embed Instagram Video in Your Blog or Website
Last month, Instagram released a new embed feature for its desktop web browser version.
Since you never know who will see your shares on a social networking platform, embed your Instagram video in your blog or website to extend the reach of your content.
3. 4. Follow Your Followers Back
The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) donât follow back.
To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back..
5. Generate a Flexible Posting Plan
âYou donât need to post on Instagram every day. The âfeed speedâ on Instagram is still mostly laid back. If you start posting a lot, you might saturate your followersâ feeds, and you donât want to force yourself into the noise too often. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going.â
6. Harness the Power of Apps
. There are apps that let users print images, search tags and keywords, subscribe to Instagram profiles via email, download all Instagram photos in a single archive folder, plus many more.
Use these apps to make Instagram a significant part of your social media marketing strategy.
7. Inspire Potential Customers
Whole Foods Market posts representative photos to promote healthy, wholesome food products, store events, sustainability and their active community of customers and employees.
4. Attract your target market with images that share a compelling and inspiring story.
8. Juxtapose Use of Filter Types and No-Filter Images
Instagram provides a number of filters to change the look and feel of your photos.
A study conducted by Simply Measured earlier this year found 59 percent of the worldâs top brands are now active on Instagram.
Their findings also shed light on choices around filtered photos: âLo-fi is the filter of choice for 14 percent of brandsâ filtered photos, followed by Valencia with 12 percent, Rise with 12 percent, Amaro with 11 percent, Hudson with 9 percent, Sierra with 9 percent, X-Pro II with 8 percent and Hefe with 7 percent.â
Marketo also suggests that filters are more than a question of aesthetics, they can say a lot about you! Shake things up a little every now and then, and try out a new filter or go the no-filter route.
9. Kickstart Instagram Efforts With a Change in Perspective
5. For brands to be successful on Instagram, they need to get past their inherent interest in selling and instead:
âą Share a distinctive view of the world
âą Cultivate a unique visual sense
âą Capture things that are interesting to the brand and to the core target customer
âą Train your eye to focus on what makes a great, provocative, engaging image
Entrust your Instagram presence to someone in the organization who understands how to align images with the interests of your target customer
10. Leverage Photo Contests on Instagram With Facebook
Businesses can host photo contests on Instagram using hashtags to organize submissions and an RSS feed to follow along with new photos as theyâre added.
Samsung Camera used the hashtag #LiveInTheMoment to successfully promote their Instagram photo contest on their Facebook page.
Over 17,000 fans saw the status update and 336 commented on it.
Use Facebook status updates to encourage your fans to enter your Instagram photo contest.
6. 11. Market Your Brand Using Trends
Remember when Twitterâs #followfriday seemed somewhat avant-garde? Instagrammers can use a number of trending hashtags to join in a bigger part of the visual community storytelling.
#ManCrushMonday and ending with #SelfieSunday.
7. #WayBackWednesday viewed on Statigram.
Find a trending hashtag thatâs relevant to your marketing strategy and participate with images from your brand
12. Network on Instagram
Instagram connects people through photosâ and suggests 3 essential ways to create a network:
âą Engageâlike othersâ photos and leave comments
âą Follow your already established followers from other social media platforms
âą Include your hashtagsâif your brand uses specific hashtags on Twitter or Google+, use them on Instagram as well
13. Optimize Your Profile
Instagram profilesâlike their counterparts on Twitter, Facebook and other social networking platformsâneed to include brand information in specific ways (e.g., maximum number of characters, specific image sizes, attention to branding).
8. Complete your profile with all of the information customers might need to find you and do business with you.
9. 14. Promote Your Business on Both Facebook and Instagram
Great things can happen when a platform is purchased by an entity such as Facebook. Instagram and Facebook as a duo offer brands a unique opportunity for promotion.
âBrands create Instagram videos, share them to their Facebook pages and then boost them into paid media that hits the Facebook news feed, in the same way that they boost text or photo posts. This enables brands to reach Facebookâs 818 million monthly active mobile users, which dwarfs Instagramâs 130 million. Itâs profiting from Instagram without having to advertise on Instagram⊠For now itâs all about capturing and sharing the worldâs momentsâand paying to distribute them on the worldâs largest social network.âCapitalize on Facebookâs integration of Instagram to reach a wider audience.
15. Quantify and Qualify
Want to know how your brand is doing on Instagram? There are image analytics tools such as BlitzMetrics and Curalate that will provide detailed insights.
âCuralate is able to track an Instagram postâs likes and comments so that a brand can see how that popularity translates into added followers, but also capitalize on the popularity. Denim brand 7 For All Mankind used the platform to identify that an image was resonating on Instagram. It then pushed that out as a Facebook ad, resulting in the brandâs most engaged ad on that platform to dateâŠ.âUse image analytics to identify images and video that resonate with your fans and followers.
16. Reward Followers
American Express âoffers its followers backstage entries to events such as fashion shows, concerts and even the U.S. Open.â
He recommends that retail brands reward their followers with discount codes and promos.
10. Deliver perks to your followers so they will make viewing your feed content a priority.
11. 17. Showcase Photos of Employees
Showing your employees at work not only gives a behind-the-scenes view of your company, itâs also a way to celebrate staff and show them how much theyâre valued. A great example is Beaucoup Bakery, which shares pictures of their staff with the hashtag #beaucrew.
A member of #beaucrew at Beaucoup Bakery.
Acknowledge staff membersâ skill sets, successes and milestones on Instagram.
12. 18. Treat Followers to a Visual Experience
Sharpie shows followers how their product can be used to âstart somethingâ creative. The majority of their photos in their feed show drawings in a myriad of colors.
Grab a Sharpie and start something.
Find a creative way to showcase the use of your companyâs products and services.
13. 19. Use Industry-Related Hashtags
If youâre at an event or location thatâs designated by a hashtag, add it to your photos so that event coordinators and other attendees can find them.
Track the relevance of your Instagram hashtags with Nitrogram, the Instagram analytics and engagement platform that provides key metrics on hashtags including contributors, content, engagement and context.
20. Video Important Brand Moments
âBrands can share unique branded experiences, highlight brand advocates, co-create content with audiences, preview products, highlight a specific cause, extend the brandâs persona via video, preview upcoming events by adding visual context, share important news, drive promotional awareness, leverage Instagram video for promotion and create videos that show fan appreciation.â
Capture your companyâs important moments in 15-second videos and share them with your followers so they feel included.
21. Widen Your Exposure to Other Brands
Itâs good practice to follow other brands on Instagram. Statigram is a great tool for finding brands and hashtags that relate to your brand. Simply enter the brand name or hashtag into the search box and click
14. Use this tool to find, follow and research your competitors on Instagram.
22. eXpose Something New
ABC World News often shares a photo about a broadcast theyâll be doing later in the day.
15. ABC News shared hours earlier that Robin Roberts would be interviewing Venus Williams
Use Instagram to give your followers a first look at or sneak preview of an event, a product or news feature.
23. Yuck it Up
âWhile running a business requires dedication, sweat and sometimes tears, it should never be all work and no play. Instagram is perfect for displaying fun times in the office or when youâre out and about having lunch or dinner with coworkers. Sharing these types of images with followers speaks volumes. It not only suggests that you donât take life too seriously while on the job, but instead you must be happy and successful in your career.â
All work and no play will make your brand a dull company on Instagram. Integrate images that show your human side to create stronger connections with your followers.
24. Zap Between Instagrammersâ Images and Edit for a Longer Film
Lexususa had a cutting-edge vision with their #LexusInstafilm using 212 instagrammersâ images to edit together a 3:44 Instagram video to showcase the 2014 Lexus IS.
@Lexususa a brand who knows how to zap it to their audience.
16. As one instagrammer says in the video, the Lexusinstafilm is a great example of what Instagram is, âA community that comes together.â
Transform crowdsourced images into a unique video message that features and highlights the creativity of your loyal followers.