Learn how to use Pinterest for your business. Marketing presentation by Coryon Redd to Sierra Commons 2013.

1. Introduction to Pinterest for Business
Coryon Redd
The Accessible Expert at
Coryon.com Internet Marketing
530-277-2940
Linkedin.com/in/coryonredd
Facebook.com/CoryonMarketing
Pinterest.com/coryon
Go to www.slideshare.net/coryon/pinterest-for-business-sierra-commons-winter-2013
to view this presentation.

2. What is ?
• Social Scrapbooking - Allows user to “pin” images, videos and
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other web content and share on their boards
• Pins allow you to create a board based on a topic
• Combines focus on the visual and sharing
• Share pins, comment and follow
• Step 1 – Sign up
• Step 2 – Install bookmarklet in your browser(s)
• Step 3 – Setup your profile – Image, verify website, your info
• Step 4 – Integrate into Facebook, Twitter, and other social
media

3. • Board – Group of pins related to a topic
• Private Board – Board shared by invitation only
• Pin – Add image or video to a board
• Pinner – If you do a pin, guess what, you’re a pinner
• Repin – Find a pin on Pinterest then add to one of your boards
• Follow – Get a feed of what your favorite people are doing
• Likes – Liking a pin adds to your “Likes” not your boards
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Glossary

4. Who’s on ?
• Pinterest is VERY popular and growing quickly
• Fastest website to grow to 100 million users
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• 12 Million Unique Visitors per month
• 68% women, higher income, 15.8 minutes per visit
• Most people repin and pin – few comment
• http://mashable.com/2012/02/25/pinterest-user-demographics/
• http://www.repinly.com/stats.aspx
• http://youtu.be/AfyByLwiIe8 - Pinterest marketing video
• Why people like Pinterest – White paper with interviews
• http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper

5. How to use ?
• Using bookmarklet – Install in browser as add on or extension
• Adding a caption and comments
• Search for things you’re interested in
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• Create boards for both business and personal
• Great way for people to get to know you and what you like
• Follow the boards and the users you like
• Public boards vs. private boards, sharing boards
• Set up a business account
• Integrate into your website with Follow button
http://business.pinterest.com/

6. Why Bother?
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Pinterest Marketing
• Is your market on Pinterest?
• Review Pinterest demographics
Is your Business Engaging?
• Can you create good content?
• Do you have a good eye for images?
Do you have a Strategy?
• Pinterest can fit into your existing marketing plan
• Create an editorial calendar
Can Pinterest be an Easy Addition?
• Pinterest can be simple, but don’t expect much
• Pins, repins and comments should be regular
What Really Matters on Pinterest?
• Show your personality, consider a marketing campaign, networking

7. 7
Planning a Contest
Set goals for contest - Sales, branding, social engagement
Set budget and staff time
What are you giving away? – It has to be worth winning
How long will the contest run? – Shorter is better
How will people enter contest?
Comment on your board
Pin an image from your site
Create their own board
Track entrys
Use hashtags to track ie.#coryon
Set email notifications to track pins

8. Running a Contest
Build a graphic and pin it to a Contest board
Reward everyone who enters
Promote – Blog, Facebook, Twitter, Email, Google+
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Post daily with contest updates
Pick a winner – Pick your favorite or random.org
http://www.socialmediaexaminer.com/pinterest-contest/
Track results – Did you meet your goals?
Image source: http://blog.diamondcandles.com/pin-it-to-win-it-fall-harvest-board-contest-giveaway/

9. How to run a Pinterest contest
http://memarketingservices.misytedev.com/2012/08/21/how-to-run-a-contest-on-
pinterest/
Before running a contest consider the laws of your state:
CA Legal Guide http://www.dca.ca.gov/publications/legal_guides/u-3.shtml
How to run a social media contest
http://unbounce.com/social-media/social-media-contests-for-beginners/
Very good powerpoint on how to run an online contest
http://www.slideshare.net/Sfathi/you-may-have-already-won-how-to-run-an-online-
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contest-or-sweepstakes
Contest Resources

10. Case Studies
• Etsy.com Case Study from Pinterest
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• http://business.pinterest.com/case-study-etsy/
• Pinterest Contest Case Study
• http://www.marketingsherpa.com/article/case-study/email-marketing-pinterest-
contest#
• Beyond Facebook & Twitter: Case Study batteries4less.com
• http://www.youtube.com/watch?v=08M_FFJwe64

11. Tricks and Tools
• See what other companies have pinned
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• Ex. http://pinterest.com/source/overstock.com/
• Search on Pinterest for your market
• Tip – Use Google and limit search to last week or month
• Ex. Search for “pinterest ‘keyword’ “
• Use search tools to limit to very recent pages
• Create a video board – Share resources you like
• Use #hashtags to track trends and promote your biz

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Pinterest References
PowerPoint on how to user Pinterest
http://www.slideshare.net/litmanlive/the-ultimate-guide-to-pinterest-11613788
Pinterest as a shopping referral tool
http://www.digitaltrends.com/social-media/pinterest-is-a-powerful-shopping-referral-tool/
Article about Pinterest marketing with good tips
http://www.stepforth.com/blog/2012/pinterest-marketing/
The Marketer’s Guide to Pinterest for SEO
http://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to-Pinterest-
SEO.aspx
Many resources, tools and articles
http://agbeat.com/lists/37-pinterest-resources/
Pinterest articles from Social Media Examiner
http://www.socialmediaexaminer.com/tag/pinterest/
Good white paper with interviews of why people like Pinterest
http://www.slideshare.net/dannydenhard/pinterest-q-and-a-white-paper