This document discusses various agricultural marketing channels for farmers' products. It describes retail marketing channels like roadside markets, Sunday markets, and farmers' markets. It also discusses joint marketing channels like wholesale markets and auction markets. Finally, it provides examples of specific farmers' cooperatives and their e-commerce websites that market local agricultural products online.

1. How to promote
farmer’s product reaching to
Agricultural market
Professor Dr. Te-Chen Kao
National Pingtung University of Science & Technology
Line ID: 0912359357
E Mail: techen.kao@gmail.com

2. Type of Market
• Marketing channel:
- Through Direct Sale(B to C), or/and through Jointing
Marketing
- Retail marketing( Roadside market, Sunday market,
Afternoon Market, Farmers’ market, E-commerce)
- Joint marketing (wholesale market, auction market)

3. Retail marketing
• Retail is the sale of goods and services from businesses to an end user
(called a customer). Retail marketing is the process by which retailers
promote awareness and interest of their goods and services in an effort to
generate sales from their consumers. There are many different
approaches and strategies retailers can use to market their goods and
services.

4. Roadside Market
• At Roadside Market, the
seasonal flowers and
plants, fruits and
vegetables, jams and
jellies, hand made products
will be sold freshly.

5. Roadside marketing

6. Farmer’s market

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E- Commerce Marketing
an example of E Commerce by Jointed
Farmer’s Association E commerce system
• Website: http://www.ubox.org.tw/
• The largest shopping website in Chinese Taipei.
• Hundreds of commodities and house-gardening products under 18
categories for consumers to choose and purchase on this website.
• Fast delivery: If your destination is Taiwan island, and you have
to wait for just 2 days!
• Made in Taiwan: Every products are produced by the agricultural
groups around Taiwan with Taiwan`s agricultural products.
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Products
• Chicken: Dachan Great Wall Enterprise Co., Ltd.
• The biggest chicken supplier.
• Produce fresh chicken, chicken processing food and feeds.
• Website: http://www.dachanfoodasia.com/tc/
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Products
• Wine: Ma La Sun Millet Wine from Nantou County Shin- Yi Hsiang Farmers`
Association
• Website: http://www.hsinifa.com.tw/2008/body403-19.asp
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Products
• Ganoderma lucidum: Taiwan Reishi Expert
• Website: http://www.sungertain.com/front/bin/ptlist.phtml?Category=326623

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•Tea: Ten Ren Tea Co., Ltd., Geneses
•Website: http://www.tenren.com.tw/index01_1024.asp
Products

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Products
• Chicken: Dachan Great Wall Enterprise Co., Ltd.
• The biggest chicken supplier.
• Produce fresh chicken, chicken processing food and feeds.
• Website: http://www.dachanfoodasia.com/tc/
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A story about Plum products

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31. Wholesale Marketing
• The business of selling goods to retailers in larger quantities than
they are sold to final consumers but in smaller quantities than they
are purchased from manufacturers.

32. What is the Auction Market?
• An auction market is a market where the price is determined by
the highest price the buyer is willing to pay (bids), and the lowest
price the seller is willing to take (offers). Bids and offers are match

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AUCTION Markets- Flowers
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Auction Markets- Pigs
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Wholesale Markets Vegetables& Fruits
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