Client Brief and Treatment (Samsung)

1. DeclanTyldesley
Client Brief (Samsung);
My clientformycommercial radioadvertisementisa multinational
conglomerate mediaindustry companycalledSamsung.Theyare
knownas a conglomerate companyastheyattract multiple people
intobuyingtheirphonesandTV’s.Inmyradio commercial
advertisementIthinkIam goingto putmy mainfocuson the
conglomerate’scompanyphonessuchasthe SamsungS6 phone.As
my clientisquite abigconglomerate withinthe mediaindustrysome of theirrequirementsmightbe
fairlyhardto accomplish.Incontrastto thisI am goingto try and advertise theirphones
professionallyonmycommercial radioadvertisement.Some of theirmainneedswithintheir
commercial radioadvertisementsare totry and connectwiththeirdifferentaudience profilesas
much as possible.Fromthisfactas my clientSamsunghassucha wide andestablishedtarget
audience Iam goingto have to suggestmultiple aspects inmycommercial advertisement asthey
have multiple needs soIcan try and connectwiththe majorityof the audience profiles(Age,Gender
and Socio-economicStatus) they attract.WhatI meanby thisisthat it attracts Childrenby
advertisinguseable technologythatisn’ttoocomplicated.Bydoingthistheyhave createdamuch
more established audience astheyhave createdmore technological itemsthatattract multiple
profiles(multiplyingprofits). Some of theirtargetaudiencesmayvaryonthe style of the advert
basedon if theywantit to be formal,informal,pasticheorcomic. If I suggestall of these aspects
knowledgeably mycommercial radioadvertisementshouldbe asuccessasit may more than likely
multiplytheirprofits.
Treatment;
The main style of mycommercial radioadvertisementisgoingtohave a
Formal and Directtone and mode of address.Byhavingthese twostylesin
my commercial radioadvertisementIthinkthatI will have abetterchance
of advertisingandsellingthe multinational conglomeratecompanySamsung
well.Therefore if the advertisementissuccessfulitwill multiplythe
company’sprofits.Incontrastto thissome of my mainreasonsfor having
pickingthese twostylesisbecause Ithinkitwill connectwiththeiraudience
profilesalotmore as it isdirect.Inother wordsthe advertisementspeaks
directlytothe listener,soitcatcheshis/herattentionstraight.Withinmycommercial radio
advertisementIalsothinkIwantto include some Rhetorical Questionsthroughoutsotheystartto
ask themselvesthe same question(s),thisonthe otherhandshall influence themmore tobuythe
SamsungGalaxyS6 phone I am promoting.All of whichIstatedabove inthisparagraph isable to be
producedat EcclesSixthFormCentre (E6 Radio),intermsof the script and the tone of the
commercial radioadvertisement.ByallowingE6Radioto produce thisparticularSamsung
advertisementitwill be producedknowledgeablyandprofessionallysotheycanpromote andsell
the companyproductswell.
In contrast, the format of my commercial advertisementisgoingtobe one of two formatseithera
live readformator a producedscriptformat.Out of eitherof these twoformatsI have decidedto
create a produced scriptformatof a thirtysecondadvertisement.BychoosingthisformatIhave a
lotmore time toconstruct or establish mycommercial advertisementsoIcan make it a lotbetterto

2. DeclanTyldesley
make sure it some wayappealstothe majorityof theiraudience profiles. If Iestablishmy
commercial advertisementwell enoughitshouldsellandpromote the companyandproductsa lot
betterthanit wouldincomparisontoa live readformat.
I feel like from the differentaspectsIamincludinginmycommercial radioadvertisement, itmeets
the needsof multiple audience profilesorSamsung’sestablishedtargetaudience.One of the
aspectsinmy advertisementthatIthinkisgoingto workthe best andconnectmore withmyor
Samsung’stargetaudience isthe Rhetorical Questionusage.Ithinkthisworkswell becauseitmakes
my audience askmultiple questionstopossiblywhytheyhaven’tboughtthe SamsungGalaxyS6
phone yet. WithinmyadvertisementIam alsonot goingtouse high vocabularywhichsome of the
audience mightnotunderstand,fromthisIamable to connectmore withSamsung’syounger
establishedtargetaudience. Unique sellingpointsare mainlyusedineverycommercial
advertisement,theyincludedUSP’stoconnectmore withtheiraudience byincludingacompetition
prize or a special deal onthe producttheyare advertising. The unique sellingpoint(USP) withinmy
advertisementisgoingtotryand pushmore towardsa special offer.Ithinkthisisa goodUSP to use
inmy commercial advertisementbecause itwill attracta much broaderaudience asthere isa special
offeron.Therefore fromthisthe general publicthatare listeningtomycommercial advertisement
will be more influencedintobuyingthe phone forthemselvesora familymemberbecauseof the
unique sellingpointaspectIam including.
Furthermore Imanagedto calculate anestimatedbudgetformycommercial radioadvertisement
and the total numberhas come to a total amountof £1650. If youpay thisamountit will include
everythingwe needsuchas a radio studio,sowe are able tomake your commercial radio
advertisementsellingyourphone the SamsungGalaxyS6.Thistotal amountincludesall of the
aspectswhichare the radiostudio,PRSlicence,soundengineer, scriptdevelopment, production
facilitiesandthe price forwhat time andwhatradio stationyouwantyour commercial radio
advertisementtobe broadcastedon. Anaspectof the overall price is£300 thisprice is forthe radio
commercial tobe broadcastedon a radiostationthisshall allow yourcommercial advertisementto
reach itsintendedtargetaudience soitsells andpromotes yourproductwell.
Please make the paymentASAPsoE6 Radiocan start the productionphase of yourcommercial radio
advertisement.