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Preparing for 
Exceptional Behavior 
Business Rules / Decision Management 
In Healthcare 
Carole-Ann Berlioz-Matignon 
cmatignon@sparklinglogic.com
Introductions 
Carole-Ann Berlioz-Matignon 
Co-founder & CPO 
Sparkling Logic 
@cmatignon
Case Study 
Division of BCBS of TN 
Delivers 
Wellness programs 
to BCBS of TN and 
others
Wellness Programs 
What are they? 
• Offered by Medical 
Insurance companies 
• Complement Insurance 
policy 
• Aim at keeping members 
healthy, preventing 
expensive disease down 
the road 
• By promoting / 
encouraging good 
behavior 
Why? 
• Healthcare cost skyrocketing 
• Few diseases cause major 
financial burden 
• Saves $$$ in claims 
• Evolution towards Population 
Health Management 
• Healthier employees are more 
productive too 
• And improves quality of life for 
member 
How it works 
Detect 
At-Risk 
Population 
Educate / 
Encourage 
Good 
Behavior 
Reward 
based on 
Activity / 
Results
Lots of Decisions 
Detect 
At-Risk 
Population 
Educate / 
Encourage 
Good 
Behavior 
Reward 
based on 
Activity / 
Results 
Who is at risk? Which activity 
would prevent 
disease? 
Which incentive 
would they respond 
to? 
What reward 
should they be 
credited for? 
Did they fulfill all 
the requirements 
for the reward?
Onlife’s Challenge #1: Velocity 
Issue Detection 
Victim of our Success 
More Members 
Æ More Volume 
Plan gets updated with 
every activity reported, 
lab test received, etc. 
Wellness 
Recommendation 
Activity Monitoring 
Reward Accounting 
x15
Onlife’s Challenge #2: Diversity 
InsuraInncseu rAaInncseu rBaInncseu rCance D 
Issue Detection 
Victim of our 
Success 
More Customers 
Æ More 
Customization 
Each program has 
its own specificities 
Æ Different Rules 
Issue Detection 
Wellness 
InsurIannscuera Ence XYZ 
Issue Detection 
Wellness 
Issue Detection 
Wellness 
Recommendation 
Issue Detection 
Wellness 
Recommendation 
Issue Detection 
Wellness 
Recommendation 
Activity Monitoring 
Wellness 
Recommendation 
Activity Monitoring 
Recommendation 
Activity Monitoring 
Recommendation 
Activity Monitoring 
Reward Accounting 
Activity Monitoring 
Reward Accounting 
Activity Monitoring 
Reward Accounting 
Reward Accounting 
Reward Accounting 
Reward Accounting
Using Decision Management 
Issue Detection 
Wellness 
Recommendation 
Activity Monitoring 
Reward 
Accounting 
Data 
Data 
Data 
Data 
Data 
Data Data 
Data 
Data 
Data Data 
Data 
Data 
Data 
Data 
Data 
Data 
Data 
Data Data 
Data 
Data 
Data 
Data 
Data 
Decision 
Service
Cascading Business Rules 
Issue Detection 
Wellness 
Recommendation 
Activity Monitoring 
Reward 
Accounting 
Generic 
Rules Insurance A 
Decision 
Service 
With a twist 
Insurance B 
With less rules 
Insurance C 
With more rules
Key Benefit 
Issue Detection 
Wellness Recommendation 
Activity Monitoring 
Reward Accounting 
Decision 
Service 
Flexibility & Agility 
New rules can be 
managed by 
domain experts 
• Clinical team 
• Product team
Before… 
Product team 
Clinical team 
Spreadsheet 
Most of the time 
spent here… 
Would have been 
okay for short term 
Development 
Testing
Initial Focus… 
Solid Architecture 
Now… 
Product team 
Clinical team 
Decision 
Service 
Minimum time 
spent here… 
Initial Rules 
Repository 
with full 
Traceability, 
Lifecycle 
Management 
& Governance 
Deployment 
on the Cloud
After… 
Product team 
Clinical team 
Decision 
Service 
Most of the time 
spent here… 
Quick Enrollment 
Repository 
with full 
Traceability, 
Lifecycle 
Management 
& Governance 
Deployment 
on the Cloud
Skills 
Profile of our Rule Writer 
• Business Analyst 
• Technically savvy 
An anecdote… 
• Plans to expand to domain experts
Lesson Learned – Skills 
• Not as hard as we thought! 
• How the learning curve was reduced 
• Having a very short cycle (immediate) from rule writing to testing 
• RedPen technique for learning the syntax, especially on collections 
• Reporting to see all cases by risk/issue helped clinical team 
analyze and approve the rules 
• Decision Improvement 
• Based on analyzing decision results Clinical team now looking at 
offering more proactive issues identification for those nearing an 
issue identified status 
• Rules writing worked well with agile scrum methodology
Rules Design 
• Business changes 
• Over time 
• Per customer implementation 
• For example 
• From food pyramid 
• To food plate
Lesson Learned – Rules Design 
• Cascading decisions allow customization per health plan 
• Some customers choose to stay on food pyramid rather than move 
to food plate 
• Ability to add new fields as rules were added increased 
productivity since BA’s did not have to rely on IT 
• Easy to change decision flow and reorganize decision 
steps rules 
• Easily refactoring as needed as the number of rules increased 
through the sprints 
• IT/Rule Authoring team successfully worked in parallel w/ 
coordination around the data model
Deployment 
Architecture in flux at the start 
of the project 
Complete redesign of the 
infrastructure 
Made decision to decouple 
completely deployment from 
rules implementation 
And it worked!
Lesson Learned – Deployment 
• IT and Rules Teams can work mostly in parallel 
• Needs for coordination on the data model 
• Mitigated 
• Performance is not an issue, even on the cloud 
• Peak loads during enrollment Jan-Mar up to 1 million transactions 
per hour, 200 pages per min on web portal
Questions? 
Thank You! 
Carole-Ann Berlioz-Matignon 
Co-Founder & CPO 
Sparkling Logic 
CMatignon@SparklingLogic.com 
@CMatignon

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Decision CAMP 2014 - Carole-Ann Berlioz-Matignon - Preparing for exceptional behavior

  • 1. Preparing for Exceptional Behavior Business Rules / Decision Management In Healthcare Carole-Ann Berlioz-Matignon cmatignon@sparklinglogic.com
  • 2. Introductions Carole-Ann Berlioz-Matignon Co-founder & CPO Sparkling Logic @cmatignon
  • 3. Case Study Division of BCBS of TN Delivers Wellness programs to BCBS of TN and others
  • 4. Wellness Programs What are they? • Offered by Medical Insurance companies • Complement Insurance policy • Aim at keeping members healthy, preventing expensive disease down the road • By promoting / encouraging good behavior Why? • Healthcare cost skyrocketing • Few diseases cause major financial burden • Saves $$$ in claims • Evolution towards Population Health Management • Healthier employees are more productive too • And improves quality of life for member 
  • 5. How it works Detect At-Risk Population Educate / Encourage Good Behavior Reward based on Activity / Results
  • 6. Lots of Decisions Detect At-Risk Population Educate / Encourage Good Behavior Reward based on Activity / Results Who is at risk? Which activity would prevent disease? Which incentive would they respond to? What reward should they be credited for? Did they fulfill all the requirements for the reward?
  • 7. Onlife’s Challenge #1: Velocity Issue Detection Victim of our Success More Members Æ More Volume Plan gets updated with every activity reported, lab test received, etc. Wellness Recommendation Activity Monitoring Reward Accounting x15
  • 8. Onlife’s Challenge #2: Diversity InsuraInncseu rAaInncseu rBaInncseu rCance D Issue Detection Victim of our Success More Customers Æ More Customization Each program has its own specificities Æ Different Rules Issue Detection Wellness InsurIannscuera Ence XYZ Issue Detection Wellness Issue Detection Wellness Recommendation Issue Detection Wellness Recommendation Issue Detection Wellness Recommendation Activity Monitoring Wellness Recommendation Activity Monitoring Recommendation Activity Monitoring Recommendation Activity Monitoring Reward Accounting Activity Monitoring Reward Accounting Activity Monitoring Reward Accounting Reward Accounting Reward Accounting Reward Accounting
  • 9. Using Decision Management Issue Detection Wellness Recommendation Activity Monitoring Reward Accounting Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Data Decision Service
  • 10. Cascading Business Rules Issue Detection Wellness Recommendation Activity Monitoring Reward Accounting Generic Rules Insurance A Decision Service With a twist Insurance B With less rules Insurance C With more rules
  • 11. Key Benefit Issue Detection Wellness Recommendation Activity Monitoring Reward Accounting Decision Service Flexibility & Agility New rules can be managed by domain experts • Clinical team • Product team
  • 12. Before… Product team Clinical team Spreadsheet Most of the time spent here… Would have been okay for short term Development Testing
  • 13. Initial Focus… Solid Architecture Now… Product team Clinical team Decision Service Minimum time spent here… Initial Rules Repository with full Traceability, Lifecycle Management & Governance Deployment on the Cloud
  • 14. After… Product team Clinical team Decision Service Most of the time spent here… Quick Enrollment Repository with full Traceability, Lifecycle Management & Governance Deployment on the Cloud
  • 15. Skills Profile of our Rule Writer • Business Analyst • Technically savvy An anecdote… • Plans to expand to domain experts
  • 16. Lesson Learned – Skills • Not as hard as we thought! • How the learning curve was reduced • Having a very short cycle (immediate) from rule writing to testing • RedPen technique for learning the syntax, especially on collections • Reporting to see all cases by risk/issue helped clinical team analyze and approve the rules • Decision Improvement • Based on analyzing decision results Clinical team now looking at offering more proactive issues identification for those nearing an issue identified status • Rules writing worked well with agile scrum methodology
  • 17. Rules Design • Business changes • Over time • Per customer implementation • For example • From food pyramid • To food plate
  • 18. Lesson Learned – Rules Design • Cascading decisions allow customization per health plan • Some customers choose to stay on food pyramid rather than move to food plate • Ability to add new fields as rules were added increased productivity since BA’s did not have to rely on IT • Easy to change decision flow and reorganize decision steps rules • Easily refactoring as needed as the number of rules increased through the sprints • IT/Rule Authoring team successfully worked in parallel w/ coordination around the data model
  • 19. Deployment Architecture in flux at the start of the project Complete redesign of the infrastructure Made decision to decouple completely deployment from rules implementation And it worked!
  • 20. Lesson Learned – Deployment • IT and Rules Teams can work mostly in parallel • Needs for coordination on the data model • Mitigated • Performance is not an issue, even on the cloud • Peak loads during enrollment Jan-Mar up to 1 million transactions per hour, 200 pages per min on web portal
  • 21. Questions? Thank You! Carole-Ann Berlioz-Matignon Co-Founder & CPO Sparkling Logic CMatignon@SparklingLogic.com @CMatignon