Keeping consumers engaged in their efforts to acquire and maintain a healthy lifestyle is a continuing challenge. In this talk, we describe a rule-based “eco system” in which information from a wearable sensor is synchronized with a smartphone that, in turn, synchronizes with the cloud. Specifically, movement and sleep data is retrieved from the sensor device via the phone; this data is then integrated with dietary and geolocation data stored on the phone, and then aggregated with other user’s data on the cloud. This talk describes how Jawbone implemented a cloud based RBS in order to notify users with insights that inform them of their progress towards a healthy lifestyle. The social aspect of the application allows building rules that incorporate data from friends and people with similar characteristics, providing more interesting insights.

1. PROPRIETARY + CONFIDENTIAL

2. FACTS, RULES, AND CONSTRAINTS FOR
UNCOVERING HEALTH
AND WELLNESS INSIGHTS
CHRISTIAN MIDDLETON
PLATFORMS TEAM - JAWBONE

3. OVERVIEW OF UP
Sleep
Tracking
24x7 Activity
Tracking
Food & Drink
Tracking
Mood
Tracking
Power
Nap
Smart
Alarm
Idle
Alert
Nutrition
Database

4. KNOW YOURSELF
HELP YOU TURN INTENTION INTO ACTION
DISCOVER NEW THINGS
AND HELP YOU SET & ACHIEVE YOUR GOALS

5. ENGAGEMENT IS KEY!
HEALTHY LIFESTYLE PROGRAM ONLY WORKS
IF CONSUMER STAYS ENGAGED.

6. ENGAGEMENT IS KEY!
HEALTHY LIFESTYLE PROGRAM ONLY WORKS
IF CONSUMER STAYS ENGAGED.
HOW?
Teams…
Goals…
Trends…
(??)

7. ENGAGEMENT IS KEY!
HEALTHY LIFESTYLE PROGRAM ONLY WORKS
IF CONSUMER STAYS ENGAGED.
HOW?
Teams…
Goals…
Trends…
(??)
Insights

8. OBJECTIVE OF INSIGHTS
EMPOWER USERS WITH INFORMATION TO IMPACT
UNDERSTANDING AND BEHAVIOR CHANGE
INSIGHT STRATEGY WHYS
Customers need a personalized experience. Relevant and
helpful insights are critical to deliver personalization.
!

9. INSIGHTS ARE MESSAGES DESIGNED TO…
Showcase
Feature
Inform
Progress, Goals
and Celebrate
Amuse and
Educate
Try This!

10. TECHNICAL CHALLENGES
SCALABILITY
RELEVANCY
MAINTAINABILITY
Millions of Users
Which content?
Code
Low Latency
When?
System
Tone/Voice?

11. OUR APPROACH
USE A RULE-BASED SYSTEM

12. OUR APPROACH
USE A RULE-BASED SYSTEM
Descriptive data
Correlation
Predictive models
Data from external sources
FACTS
Insights
RULES
Priorities and constraints define which rules are fired
and the delivery mechanism.
!
New insights can be created without any code change or server deploy!

13. USER EXPERIENCE - IN APP

14. USER EXPERIENCE - OUTSIDE APP

15. ARCHITECTURE - INSIGHT CREATION
1. Data capture

16. ARCHITECTURE - INSIGHT CREATION
1. Data capture
Message
Queue
2. Data sync
Application
Servers
Database

17. ARCHITECTURE - INSIGHT CREATION
1. Data capture
Message
Queue
3. Insight
Generation
2. Data sync
Application
Servers
Insights Handler
(+ clips)
3a. Facts
3b. Insights
Database

18. ARCHITECTURE - INSIGHT CREATION
1. Data capture
Message
Queue
3. Insight
Generation
2. Data sync
Application
Servers
Insights Handler
(+ clips)
3a. Facts
3b. Insights
4. Insight delivery
Database

19. ARCHITECTURE - RULE CREATION
Health expert
and writers
Specifications
(json)

20. ARCHITECTURE - RULE CREATION
Rules
Health expert
and writers
Specifications
(json)
Human
(technical knowledge)
Admin Tool
i18n

21. ARCHITECTURE - RULE CREATION
Rules
Health expert
and writers
Specifications
(json)
Human
(technical knowledge)
Admin Tool
i18n
Rules
Health expert
and writers
Admin Tool
2.0
i18n

22. BASIC SAMPLE RULE
!
Name:
fire_up_the_afterburners!
!
LHS:
!
(m_calories_week ?w)!
(m_calories_avg_week ?a)!
(test (> ?w ?a))
!
!
RHS:
(assert (message_card!
(category “move”)!
(group “high_five”)!
(i18n_key “insights.key.fire_up_the_afterburners”)!
(delivery_time 1630)!
))!

23. CHALLENGES
INSIGHTS MUST LOOK FRESH AND INTERESTING
TONS OF DATA!
CAN DIFFERENT TONES GENERATE DIFFERENT RESULTS?

24. CHALLENGES
CORRECT BALANCE OF NUMBER OF INSIGHTS
(BE CAREFUL WITH BEING SPAMMY - EVEN IF IT’S A SMART IDEA!)
USER FEEDBACK
(EXPLICIT; IMPLICIT VIA ACTION ITEM; IMPLICIT BASED ON PAGE VIEWS)

25. USER FEEDBACK
EXPLICIT

26. USER FEEDBACK
IMPLICIT

27. LESSONS LEARNED
INSIGHTS ARE AN EXTREMELY POWERFUL TOOL
IT’S NOT NECESSARY TO ADD MORE AND MORE FACTS
KEEP LOGIC SIMPLE
TOOLS TO SIMPLIFY RULE CREATION ARE VITAL
CLIPS SYNTAX IS NOT “EASY” FOR NON-TECHNICAL PEOPLE

28. FUTURE WORK
NEW (AND IMPROVED) INTERNAL ADMIN TOOL
INSIGHT CREATION AND TWEAKING (WIP)
MAKE INSIGHTS MORE ACTIONABLE
NEW DELIVERY MECHANISMS