Why Content is Essential to UX

WINE IS NOT JUST GRAPE JUICE How Content is Essential to UX September 21, 2010

Great Content is Like Great Wine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An Online Search is Like a Wine Tasting ,[object Object],[object Object],[object Object],[object Object]

New Site Content is Like a Vintage ,[object Object],[object Object]

Through Online Content People Decide: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content is not... ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content is... ,[object Object],[object Object],[object Object],[object Object]

Content is... ,[object Object],[object Object],[object Object],[object Object],[object Object]

Quantitative Impacts: Links Subscribers Rankings Qualitative Impacts: Word of Mouth Engagement Comments Content Affects UX : Facebook Blog Twitter YouTube Website Value Input: Monthly Content / Conversation Calendar Post Post Post Post Post Post Post Post

Content is… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Why Content is Essential to UX

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