This is my portfolio and resume piece that I can easily show and send to prospective employers and freelance clients. I am currently searching for a full-time graphic design/art position in the Triangle area of North Carolina (Raleigh, Durham, Chapel Hill), Washington D.C. and surrounding metro area or Florida. Feel free to contact me via E-mail at Decaptain@gmail.com.

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3. ABOUT
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Antoine Reid is an innovative XPERIEN
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Secret Identity Media

4. “Antoine has a gifted eye for
graphics, and the ability to
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http://twitter.com/antoinereid

5. RedHat DJ
The Daily Tarheel, UNC-Chapel Hill
This illustration started out as an
illustration for a class project but
turned into a signature piece in my
design portfolio. I was entrusted with
the task of coming up with an image
for the cover of a magazine with the
feature story of mixing different forms
of media in today’s digital age.
The illustration went on to be
featured in a December 2005 edition
of the University of North Carolina
at Chapel Hill’s campus paper, The
Daily Tarheel. It garnered many
compliments and attention across
Chapel Hill and has continued to be
one of my most popular illustration
works to date.

6. ‘Attraction’
Lambda Magazine, UNC-Chapel Hill
Lambda Magazine had a long
history of covering issues related
to the gay, lesbian and bisexual
community but suffered from a lack
of readers on the UNC-Chapel Hill
campus. As the primary graphic
designer, I wanted to change
people’s perceptions of the
magazine and make the first issue of
the 2005 fall semester a brand
new start for the magazine.
The use of illustration, the retro
treatment of color and playing with
the themes of sex and gender were
combined to create this stunning
front and back cover. The issue was
the most popular of the semester
with many new readers picking up
the issue and reading through it just
because of the visual appeal. The
illustrations and change in design
helped to open the publication up
to the entire campus community, not
just to those who identified as gay,
lesbian or bisexual.

7. Unity 2008
GLBTSA, UNC-Chapel Hill
Every year the GLBTSA of UNC-
Chapel Hill hosts a regional
conference called Unity. Usually
an undergrad is given the task
of creating the artwork for the
conference but in 2008, I offered to
design all of the marketing collateral
pro bono. I set out to visually make
the conference stand out by using
bright, vibrant colors to convey the
diverse community the conference
attempts to serve.
The poster (right) was used as
well as a postcard and website I
created. The conference turned out
to be one of the one most popular
and many commented on how
the artwork was attractive and a
great departure from the past year’s
efforts. This gave the conference
and its organizers more credibility
and took it from amateur status to a
professional and well
marketed event.

8. Brochure
Carolina Gardener, Inc., 2007-2008
In previous years, Carolina
Gardener’s annual direct mail
campaign consisted of a 2 color
card and long letter. One of the
first things I recommended when
taking on the art director position
was to change the design of the
direct mail pieces to be more visually
appealing.
Instead of a long drawn out letter,
I condensed the text into smaller,
quicker points and turned the 2-
color card into a tri-fold full color
4/4 brochure. The change made
the direct mail effort of 2007 more
effective, gaining a better return
than previous years’ campaigns.
It was also so successful that we
chose to stick with this new, brighter,
reader-friendly version for
another year.

9. ‘Travel’
Garden Discovery Tours, 2007
Garden Discovery Tours, in
conjuction with Carolina Gardener,
Inc., offered garden-related tours
and marketed to the readers of
Carolina Gardener magazine. The
past methods of marketing wasn’t
as effective so I recommended a
postcard. The postcard was more
cost effective than the previous
bi-fold method.
I based the design on the opening
titles of the 1980s television show
“Dynasty” to give the postcard
a formal, regal feel that would
resonate with Garden Discovery
Tours’ typical clients who were in
the 50-60 female age group. The
postcard was highly effective in
reaching new potential clients in
a cost-efficent manner and was
easier to manage and keep track
of than the large forrmat brochure
the company had been using in the
previous years.

10. Rose Hall
Carolina Gardener Magazine
As art director of Carolina
Gardener I was responsible for the
design of advertisements featured
in the magazine. Rose Hall was a
new client and they had a lot of
information they wanted to display
in their quarter-page ad. I wanted
the ad to convey Rose Hall’s classic,
historic background and keep
the design modern, easy to read
and uncomplicated. The client
responded positively to the final
design of their advertisement and
felt that it was money well spent.

11. Butterfly
Carolina Gardener Magazine
When I came into Carolina
Gardener in 2006, the magazine
lacked color and looked more like a
newspaper than a glossy magazine.
I introduced more illustrations
throughout the publication, as
with the butterfly to liven up the
classified section of the magazine’s
marketplace. The illustrations brought
new personality, attitude and life
into the well-established publication
and helped set it apart from other
competing gardening magazines.

12. Menu Design Teriyakin’ Morrisville, NC
,
In July of 2010 I was presented the
opportunity to design the menu for a
new restaurant called Teriyakin’. To
set them apart from other Japanese
restaurants, the client wanted a
distinctive, fun, family-friendly look.
With a combination of illustrated
characters and the use of bright
colors that popped, the restaurant’s
identity was shaped into being
personable and light, just as the
owner wanted.
The 4 panel menu board was
24” x 24” (each). The design of the
boards was such a success that I
was later asked to design the printed
menu as well. Using some of the
elements from the bigger boards,
the print version of the menu stands
on its own as a fun, retro feel that
makes people smile and feel at
home at this young establishment.

13. PARTIAL LIST OF CLIENTS SERVED: A&A Plants, Carolina Gardener, Inc.,
Carolina Performing Arts (UNC-Chapel Hill), Farm House Gardeners,
Garden Discovery Tours, GLBTSA (UNC-Chapel Hill), Lambda Magazine,
Ruckus Network, Inc., Secret Identity Media, KISU, State-By-State Gardening,
Teriyakin’ (Morrisville, NC), Wyatt-Quarles Seed Company.
visit me online
www.antoinereid.com