Debra Wilkins has over 15 years of experience in marketing and campaign management in the technology sector. She has a proven track record of developing and implementing successful national marketing campaigns, including email campaigns, social media strategies, website updates, and event management. Her skills include marketing analytics, public relations, copywriting, and relationship management. She is seeking a new role where she can apply her digital marketing expertise.

1. Debra Wilkins – Marketing Campaign Specialist
7 Broom Grove, Knebworth, Herts SG3 6BZ
Mob 07769677073 • debra@debrawilkins.com • www.linkedin.com/in/debrawilkins
Personal statement
A conscientious and hands-on Marketing and Campaign Management specialist with more than 15
years of tech marketing experience with excellent communication skills at all levels. I am analytical and
understand the importance KPIs and adding a layer of transparency to collated marketing data and
analytics.
Specialities: Excellent communication skills, Email Campaign delivery, good grasp of PR and Analyst
relationship management, Web Copy and Press release writing, Partner management experience,
event co-ordination and Marketing both hard copy and online, blog writing, PR campaign management,
customer story writing and social media.
Additional information: I have mostly worked in the high tech and digital transformation within the
Private and Public Sector. I have a keen interest in all things digital and believe that the skills I have
are transferable to different industries as digital marketing is the defacto for reaching potential
audiences.
Key Skills
 National Email Campaign
Management
 Event Management
 Analysis of Marketing data
 Social media campaign management
 Press release and article writing
 Published international tech blogger
 Case study and testimonial writer
 Website copy manager
 New business development skills
Employment History
Marketing Comms & PR Manager, Cambridge
(March 2015 to Present)
Achievements and responsibilities:
 National public sector marketing campaigns development
 Managed all marketing programs, campaigns both strategic and tactical
 Devised marketing and PR campaigns for new product releases
 Marketing data analysis for website, campaigns, events etc.
 Managed full marketing budget
 Developed all new collateral
 All Marketing, press release copy, articles, social media, awards and writing
 Devised, wrote and Implemented – successfully, a new website for organisation
 Full National event management
 Developed new customer stories and testimonials
 Became a member of the Women in IT steering committee for the UK public sector
The company had a requirement to grow awareness in their market sector. They required a ‘jack’ of
Marketing. In a relatively short-time I achieved their goal: utilising email campaigns, social media,
new website, collateral and event management to make them current and relevant to agreed vertical.

2. Basic CV template by reed.co.uk
PR & Marketing Consultant, iTrinegy (Global Technology)
(August 2006 – March 2015)
 Full responsibility for Global/national PR campaign development and management
 All press release copy, articles, social media, awards and marketing campaign writing
 Main contact for all analyst and journalist relationships
 Devised and Implemented – successfully, a major re-naming campaign on budget
 International event management
 Developed a new PR military strategy
 Developed customer stories and testimonials across all verticals
 Regular guest tech blogger on popular US site
PR Consultant - Blue Chip, Bedford (Datacentre - SaaS)
(March 2010 – June 2010 – 3 months contract)
Temporary contract to launch new Green datacentre – via a one-off campaign:
 Developed and implemented a one-off campaign for launch of new datacentre
 Gained Press attendance at the launch and developed good journalist and analysts interests,
with articles in target publications of interest to the company.
New Business Development Manager - Agility PR, Hertford (PR Agency)
(September 2009 – March 2010 – 6 months contract)
 Developed a new database of potential business opportunities
 Developed and Implemented a marketing and telemarketing strategy for new business growth
 Achieved four new clients for the business within 6 months.
Marketing Manager – Qospel UK, Portsmouth (Reseller start-up)
(November 2005 – August 2006 – 9 months contract)
 Developed and implemented a Marketing and PR plan for new business
 Developed all collateral, web copy, re-branding of distributor documentation for sales team
 Worked with distributors to understand their business and devised a client reseller portal
 Worked with channel press to launch the company
PR & Partners Manager – Itheon, Welwyn Garden City (Technology)
(2002 – 2005 – 3 year permanent)
PR Manager – Heroix Corporation, Welwyn Garden City (Technology)
(1998 – 2002 4 years permanent)
Various Assignments in Admin/Marketing and PR
(1985 to 1998)
Qualifications
CPCAB (Counselling Degree), 5 GCSE’s, A-level: Sociology, Competent in Microsoft Excel, Word,
PPT etc and full Google docs, Salesforce, Wordpress, Maillchimp, social media incl linkedin,
facebook, Instagram, google circles, snapchat etc.