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Caveat ,[object Object],[object Object]
Demo Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AIM Buddy List Out of Banner Created AIM Buddy List Out of Banner as animated GIF  Resulted in a surprisingly large buy from Sony
KOL Custom Movie Page Created KOL custom movie page, and “museum” picture with museum display card
Created A3 for both deck and leave behind print piece
Wallpaper/Skin ,[object Object],[object Object],Designed wallpaper and content page images
Simply Perfect Parties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Created ad units and sponsored by logo in ½ hour for a last minute need
Custom Content – Russia Hollywood Style Enlarged Detail Designed Complete Program  (slide 1 of 2) Created ads using client’s color palette Designed program module as animated gif Created mockup of landing page  (see next slide)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Custom Content – Russia Hollywood Style Developed concept of landing page content. Created landing page mock up from scratch over an existing webpage format
Emmy Season ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Editorial Feature  (Page 1 of 2) Created “Haircap” concept. Designed all elements, including landing page  (see next page) Mocks were altered and pitched to three different clients
Emmy   Season ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Editorial Feature  (Page 2 of 2) Created landing page, conferring with programming on feasibility
Print Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Designed polybag psd file to be easily customizable for clients and to keep current Created animated gif to illustrate gatefold print ads
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Celebrating Real Life Heroes Through Film” Developed and created program for World Trade Center for Paramount, working around sensitivity of the subject matter.  Paramount bought the program, requesting it look exactly like the mocks.  This very successful campaign resulted in ongoing expanded Paramount buys Extensive use of animated gifs
Creative Rich Media Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Designed synchronized ads using PowerPoint animation
Variety.com Demographics Page  Designed changeable video wall graphic which can be personalized for clients or to highlight various site pages  Done in animated and static versions. Was created from one monitor image and a ¾ length image of the man
Flash Design Page  Created in Flash
Logo Treatment Created animated gif. Trailer was the only available art at the time of the pitch
Rich Media “The Strip” Pushdown Page  Designed and created animated gif
Rich Media Page  Rich Media possibilities are essentially unlimited on Variety.com Rich media ads are designed and served by client’s chosen designer and third party server ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Used PowerPoint animation to demonstrate rich media without an internet connection
Page  Video Opportunities Chrome Front  Grill ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Animation used to guide the viewer’s eye  Used PowerPoint animation to guide viewer’s eye ROS Video Player  Custom content in custom skin Custom Design Custom Channels “ Sponsored by”
LifeLock Shares Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Used powerpoint animation to illustrate presentation concepts
Designed sales deck  for freelance client Created the look and feel of the deck from elements of my client’s and his client’s websites Personalized for specific sales pitchs Page is a compilation of more than 25 images
ORDERING: HOW IT WORKS The PDA Method TM TM Created as on click animation to demonstrate ordering method
Coverpage composition
Coverpage composition using an image to convey the concept
 
Platform-A  LifeLock Quarterly Review and Updates Rebuilt the LifeLock logo as a large version was not available
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],agenda Agenda page composition for visual interest
Created personalized title page by extending an image from the Mercedes site then altering the logo to appear as part of the newly created wall
Influence the Influencers Created Grey Goose image using six images from various sources
Contact Information Page  Contact information  noted here Name Title Phone/email Contact information  noted here Name Title Phone/email Created from four theatre images and a screen grab from the Alvin and the Chipmunks trailer.  A fun little piece of whimsy that was well received by the client
Reach The Right People On the Right Sites Platform A users go to movies opening weekend Moviefone 131 index Bebo 141 KOL 156 AIM/AIM Expressions 134 Platform A users go to movies 2-4 times a month Moviefone 147 index Bebo 117 KOL 231 AIM/AIM Expressions 137 Platform A users prefer family/comedy films Moviefone 132/138 index Bebo 115/107 KOL 145/98 AIM/AIM Expressions 151/141 Source: comScore Media Metrix, January 2009 Created “museum” painting  from movie still as background for research information
Variety.com Users Are Your Clients’ Consumers Source: Comscore Media Metrix, Plan Metrix Winter 2007.  Index. ,[object Object],Composition Index Numbers Used images to reflect research subject Vacationed in the Caribbean Islands in past year Male 246 Vacationed in the Caribbean Islands in the past year Female 140 Vacationed in the Caribbean Islands in the past year Adults 18+ 201 Vacationed at the beach in the past year Adults 25-34 161 Vacationed at the beach in the past year Adults 45-53 166
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page  Inside Sales Core - Highlights Inside Sales Update  High Volume, Low Frequency Across Media Corporate presentation style
Very quick sell sheet presentation to monetize a last minute editorial addition.  Done in 1 hour and sent to the sales staff  (page 1of 3)
Reach Your Customer Base ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Very quick sell sheet presentation to monetize a last minute editorial addition.  Done in 1 hour and sent to the sales staff  (page 2of 3)
Photo Galleries ,[object Object],[object Object],[object Object],Very quick sell sheet presentation to monetize a last minute editorial addition.  Done in 1 hour and sent to the sales staff  (page 3of 3)
Variety Vision: Film Fests Random Reflections from  4,338 Festivals over 103 Years Excerpt from 13 slide key note presentation done for the President/Publisher of Variety  (Page 1 of 4)
Festival Do’s and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Excerpt from 13 slide key note presentation done for the President/Publisher of Variety  Designed header  (Page 2 of 4)
10 Festivals We Love Excerpt from 13 slide key note presentation done for the President/Publisher of Variety  (Page 3 of 4)
10 Festivals We Love Excerpt from 13 slide key note presentation done for the President/Publisher of Variety  (Page 4 of 4)
 

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Debra Mc Cormick Design Demo

  • 1.  
  • 2.
  • 3.
  • 4. AIM Buddy List Out of Banner Created AIM Buddy List Out of Banner as animated GIF Resulted in a surprisingly large buy from Sony
  • 5. KOL Custom Movie Page Created KOL custom movie page, and “museum” picture with museum display card
  • 6. Created A3 for both deck and leave behind print piece
  • 7.
  • 8.
  • 9. Custom Content – Russia Hollywood Style Enlarged Detail Designed Complete Program (slide 1 of 2) Created ads using client’s color palette Designed program module as animated gif Created mockup of landing page (see next slide)
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Variety.com Demographics Page Designed changeable video wall graphic which can be personalized for clients or to highlight various site pages Done in animated and static versions. Was created from one monitor image and a ¾ length image of the man
  • 17. Flash Design Page Created in Flash
  • 18. Logo Treatment Created animated gif. Trailer was the only available art at the time of the pitch
  • 19. Rich Media “The Strip” Pushdown Page Designed and created animated gif
  • 20.
  • 21.
  • 22.
  • 23. Designed sales deck for freelance client Created the look and feel of the deck from elements of my client’s and his client’s websites Personalized for specific sales pitchs Page is a compilation of more than 25 images
  • 24. ORDERING: HOW IT WORKS The PDA Method TM TM Created as on click animation to demonstrate ordering method
  • 26. Coverpage composition using an image to convey the concept
  • 27.  
  • 28. Platform-A LifeLock Quarterly Review and Updates Rebuilt the LifeLock logo as a large version was not available
  • 29.
  • 30. Created personalized title page by extending an image from the Mercedes site then altering the logo to appear as part of the newly created wall
  • 31. Influence the Influencers Created Grey Goose image using six images from various sources
  • 32. Contact Information Page Contact information noted here Name Title Phone/email Contact information noted here Name Title Phone/email Created from four theatre images and a screen grab from the Alvin and the Chipmunks trailer. A fun little piece of whimsy that was well received by the client
  • 33. Reach The Right People On the Right Sites Platform A users go to movies opening weekend Moviefone 131 index Bebo 141 KOL 156 AIM/AIM Expressions 134 Platform A users go to movies 2-4 times a month Moviefone 147 index Bebo 117 KOL 231 AIM/AIM Expressions 137 Platform A users prefer family/comedy films Moviefone 132/138 index Bebo 115/107 KOL 145/98 AIM/AIM Expressions 151/141 Source: comScore Media Metrix, January 2009 Created “museum” painting from movie still as background for research information
  • 34.
  • 35.
  • 36. Very quick sell sheet presentation to monetize a last minute editorial addition. Done in 1 hour and sent to the sales staff (page 1of 3)
  • 37.
  • 38.
  • 39. Variety Vision: Film Fests Random Reflections from 4,338 Festivals over 103 Years Excerpt from 13 slide key note presentation done for the President/Publisher of Variety (Page 1 of 4)
  • 40.
  • 41. 10 Festivals We Love Excerpt from 13 slide key note presentation done for the President/Publisher of Variety (Page 3 of 4)
  • 42. 10 Festivals We Love Excerpt from 13 slide key note presentation done for the President/Publisher of Variety (Page 4 of 4)
  • 43.