Debra Feldman is an executive talent agent and founder of JobWhiz who helps senior executives find new positions through networking. She relies on her experience, contacts, research skills, and persistence to develop customized networking strategies. Projects typically involve an initial planning phase of 2-4 weeks, followed by 2 months of implementation where Debra makes connections with hiring managers. Her almost 99% success rate is due to dedicating over 40 hours per week to networking and understanding current job market trends better than individual job seekers.

1. How to Network Purposefully ™ FAQs
Debra Feldman, JobWhiz, Executive Talent Agent
DebraFeldman@JobWhiz.com
www.JobWhiz.com
What do you mean by "Network Purposefully™"?
Because the overwhelming majority of senior-level positions are filled without ever being
advertised, it's not what you know or even who you know, but who with hiring authority knows,
likes, trusts, appreciates and remembers you that truly matters. Together, you and Debra will
lay the foundation for a career-spanning network of crucial insider contacts, allowing you to tap
into the so-called "hidden job market" for your next job – and every job thereafter.
Debra relies on four things to deliver on her promises:
• Her own high-level corporate experience
• Her access to and knowledge of exclusive resources, contacts and databases
• Her exquisite and cultured moxie
• Her dedicated persistence to achieving your goals
Debra's reputation is her most treasured asset – and she'll do what it takes to keep it that way.
So when she says she'll help you "Network Purposefully," it's not just a nice-sounding phrase –
it's a core-driven guarantee.
What are the basic tenets of Network Purposefully?
The opposite of networking with a purpose would be random connections or relying on your
current contact database for referrals and job leads. Debra identifies not only who you need to
meet to impress with your abilities and skills to demonstrate your potential value to a joint
success, but also she determines who needs to know about you and how to get you on their
radar so that they are continuously aware of your interest in helping them. It’s important to
focus your networking on those individuals most likely to open doors to new opportunities,
either owing to their hiring authority or their personal relationships with other decision makers.
While some may (incorrectly) network based on who they already know and their current
contacts, Debra starts with a clean canvas and defines who needs to know you that are most
likely to need you and offer a position that you want.
How long is a JobWhiz project? What are the major steps?
Because each client engagement is customized and defined by your project’s scope, complexity,
and intensity, the length of each project will vary. Ultimately, your goals will define the duration
of the engagement. That said, you can expect to go through certain distinct phases with your
project, regardless of the length of time you work with Debra.
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2. 85% of success comes from good planning. Debra thoroughly prepares for your campaign by
initiating every project with a comprehensive consultation, career assessment and
employer/job market diagnostic evaluation, a SWOT analysis After carefully reviewing,
analyzing, researching and evaluating your background, interests, priorities, credentials,
qualifications, marketing materials, online persona, and job market conditions, she’ll then
recommend the go-to-market strategy (the sweet spot where your career goals sync with
employers’ needs) designed for maximum results.
Not only does Debra focus on what you as a candidate have to offer prospective employers, she
also identifies potential barriers, roadblocks or challenges that may impede your job search
progress and deftly eliminates or mitigates threats.
The initial planning phase generally takes two-to-four weeks, including your cooperation in
providing relevant data and feedback. Implementation - i.e., connecting with hiring decision
makers and other networking hubs – may take two months or less, varying with the scope,
complexity, and number of targeted networking contacts.
Debra’s outstanding success stems from her ability to identify the right positioning for every
client to target best opportunities and land swiftly. By networking purposefully, Debra
streamlines campaigns and guarantees results: Introductions to hiring authorities at companies
where the client wants to work, with the people they want to work with and where they will be
appreciated.
Why can Debra succeed if I can’t?
Are you a job search expert? Debra is! Have you helped hundreds of senior executives make the
connections that have produced job offers? Debra has decades of experience job hunting at
the executive level! Do you know job search best practices? Debra sure does! More
importantly, however, is Debra’s objectivity when it comes to positioning you to maximize your
value and attract plum opportunities in today’s job market. Let’s use this story to illustrate why
she can conduct a faster, more successful campaign than you can execute on your own. If you
see a blemish on your face in the mirror and attempt to camouflage it, you may over
compensate and before you realize it, you have covered up the pimple with too much makeup,
You don’t realize that it looks odd until someone asks you why you have white stuff on your
face by which just what you wanted to avoid has happened, someone noticed your problem.
You think to yourself, “That can’t be! I covered it up!” However, what you really did was make
your problem obvious to everyone but yourself. We are often blind to our own weaknesses and
need an expert to make us whole again.
Debra has an almost 99% success rate? How does she achieve such incredible results?
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3. Since 2000, Debra has been an executive talent agent which means that she has been devoting
over 40 hours weekly to job searching based on networking. Unlike an executive who rarely has
to job hunt, Debra is intimately familiar with the current job market and knows how to be most
efficient and effective. In fact, Debra started JobWhiz to serve two populations of executives:
those who needed a liaison to represent them and maintain the utmost discretion to keep their
campaign highly confidential and those who were too busy to network for themselves. As the
recession deepened, more clients who had never had to look for a job before sought out her
advice to navigate a very challenging environment. It soon became apparent that it was foolish
to rely on traditional methods of job searching because they didn’t work anymore; neither
headhunters nor submitting resumes to posted openings produced results. What Debra always
knew and others soon learned is that the best, if not the only way, to land a new job today is
through recommendations. Therefore, if your network is not delivering job leads, then you
need to create new connections for the purpose of finding your next position. Not only is
Debra a sophisticated agent, savvy networker and respected executive, but she also loves the
process of developing a go-to market strategy and then implementing this project for her
clients and sharing their wins.
What are the guiding principles that form the basis of a JobWhiz Network Purposefully project?
• The Right Value Contribution: Identify what you do well and are willing to do for an
employer, know why you are better than your competition, describe how you get
results that are exceptional and reliable, distinguish yourself as a trustworthy expert
• The Perfect Focus: Determine which employers are most likely to need your talents,
skills, abilities, and contribution where you will fit into the team culture and have
growth potential
• The Compelling Marketing Presentation: Develop a written and oral presentation
customized to demonstrate your match for each target opportunity. Establish a
perpetual online presence supporting your reputation as an expert.
• The Correct Connection: Contact the appropriate hiring authority within each
organization (an individual with both budgetary power and who will appreciate your
help and not be threatened by your strengths) and show them what is in it for them-
how you will solve their challenges, enable them to be more successful, and lift their
burdens.
• The Relationship: Networking is not a one-time interaction. The first step is getting a
new connection’s attention by attracting their interest followed by creating shared
experiences to deepen the relationship and gain their respect which requires time and
repetition. Networking with purpose may produce immediate results by discovering an
unadvertised job or be at the right time and the right place to fill a fresh opening. In
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4. addition, each new contact is likely to generate new job leads in the future turning your
contacts into lifetime “career insurance.”
• The “Polite, Persistent Pings:” Timing is critical. There may not be an immediate offer,
but organizations are dynamic. Change is constant and the right role may be created or
become available down the road. You know the saying, “out of sight, out of mind.”
Through periodic meaningful communication via traditional channels, social networking
and new media you stay on the decision maker’s radar, are among the first to learn
about new opportunities and can initiate discussions as the first-choice candidate
instead of waiting to be recruited.
What does a typical JobWhiz project cost?
Every client engagement is customized to fit individual needs and budget. There are no
standard packages.
When you work with Debra, you receive a customized agreement outlining your specific
deliverables, and timing. Services are provided against a retainer, and based on a set project
fee. All projects are done in phases. Your investment will vary depending on your project’s
scope, complexity, intensity and duration.
Like JobWhiz on Facebook for up-to-date tips and tactics
Follow @Debra_Feldman on Twitter for quick responses
Connect via LinkedIn to stay in touch
For active job seekers: If your job search is not getting the results you
need, is not progressing, lacks momentum or has failed to launch you
where you want to go next, then your strategy may be to blame or
your campaign execution may need to be improved. Let’s conduct a
SWOT analysis to pinpoint where you need help and get you back on
track ASAP. Contact DebraFeldman@JobWhiz.com for more
information about a complimentary phone consultation.
For passive candidates and others: If you are not looking to make a
change now, but want to put the right network in place for when you
are ready to find a new role then now is the right time to put your
name on the radar and cultivate new opportunities for when you need
them.
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