This document outlines 5 steps to increase profitability for real estate agents and brokerages: 1) Be found by potential clients online through search engines, listing sites, and social media; 2) Be connected by engaging with clients early in their home search process and providing helpful information; 3) Be involved in the local community as a neighborhood expert; 4) Recruit a great team of agents; 5) Give agents good tools to do their work online like websites and CRM software. It then discusses each step in more detail.
3. ⢠Welcome, introductions
⢠The 5 Steps:
â Be found
â Be connected
â Be involved
â Recruit a great team
â Give your teams great tools
⢠Q&A
Todayâs Agenda
4. ⢠Where are todayâs consumers?
â 90% of buyers and sellers are online
⢠What are they looking for?
â Pictures and details about homes on the
market
â Specific school information
â Neighborhood info and demographics
â Specific market conditions
â Short sale/foreclosure benefits and traps
â How to successfully purchase a home
â What is my current home worth?
⢠Where are they looking?
â Google, Bing, Yahoo
â HouseValues.com and Justlisted.com
â RealEstate.com
â Trulia, Zillow, Realtor.com
â Company-branded websites
â Craigslist
Step 1: Be Found
5. ⢠Go where the buyers and sellers are!
â Google, Bing, Yahoo
â HouseValues.com and Justlisted.com
â RealEstate.com
â Trulia, Zillow, Realtor.com
â Company-branded websites
â Craigslist
⢠By being found in different places,
youâll diversify your lead gen
â Online advertising
â Portals
â Craigslist
â Your website
Step 1: Be Found
6. ⢠We talked about what customers are
looking for:
â Pictures and details about homes on the
market
â Specific school information
â Neighborhood info and demographics
â Specific market conditions
â Short sale/foreclosure benefits and traps
â How to successfully purchase a home
â What is my current home worth?
⢠Provide that info â be the neighborhood
expert!
â Being the neighborhood expert means
providing service, not sales
⢠Avenues to provide that information?
â Your website
â Your blog
â Your social media accounts
Step 2: Be Connected
7. ⢠Todayâs consumer is online, and
searching for homes 12-18 months
before they will buy
â What does this mean for your
involvement?
⢠Provide service, not sales!
â This may sound like a repeat, but it is
that important
⢠Going right into selling will scare
prospects off
⢠Provide:
â Listing that fit their search criteria
â Neighborhood info
â Any relevant info on the home-buying
experience
â Not sales!
Step 3: Be Involved
8. ⢠No matter what the size of your real
estate business, people matter!
⢠Brokerage owner or leader of an
agent team?
â You need great agents that
understand todayâs consumer
⢠Individual agent?
â Consider an in-office or virtual
assistant to help take on more
business
⢠How do you recruit a great team?
â Check out Step 5âŚ
Step 4: Recruit a Great Team
9. ⢠To reach todayâs consumer your team
needs to be online
â Agent websites
â Blogs
â Social Media
⢠Your team needs tools
â Lead gen software tools
â Websites
â Customer relationship management
software
â Marketing tools
â Education
Step 5: Give them Great Tools
10. ⢠The 5 Steps:
â Be found
â Be connected
â Be involved
â Recruit a great team
â Give your teams great tools
⢠Q&A!
Putting together the profitability puzzle
11. ⢠Email: JackM@MarketLeader.com
⢠Twitter: @Markham18
⢠Facebook: http://www.facebook.com/markham18
⢠LinkedIn: http://www.linkedin.com/in/jackmarkham
⢠Download this presentation: www.marketleader.com/kw/kwmc
Jack Markham
Director of Online Strategy, Market Leader