This presentation introduces leaders to the marketing concept of personal branding. It defines the concept and explains how to use personal branding to reach a targeted audience with an authentic, consistent and credible message.

1. Personal Branding:
Identifying and
Communicating Your Value
Written by Debbie Shalom
Amazing Resumes & Career Coaching Services
Certified Career Management Coach
Certified Online Professional Networking Strategist
Certified Master Resume Writer
Academy Certified Resume Writer
debbie@amazingresumesmd.com | www.amazingresumesmd.com | (410) 653-7679
Copyright 2016

2. History of Personal Branding
 August 1997 Fast Company Magazine
 Management guru Tom Peters
 The Brand Called You
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Cover Image, Fast Company, August 1997
www.tompeters.com

3. What do you have in common
with…
Donald Trump
Oprah
Kim Kardashian
You each have a Personal
Brand!
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4. A Personal Brand Is Your Image
Your brand conveys a Message to your targeted
audience
Your brand defines your value and the benefits
you bring
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5. Identifying Your Audience
“Personal branding is not about
being famous; it’s about being
selectively famous.”
- William Arruda, Reach Communications
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6. A Personal Brand is a Differentiator!
In order to show your value you need
to link your brand to the targeted
audience’s needs and differentiate
yourself from your competitors.
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7. Key Elements of Personal Brands
 AUTHENTIC
 CONSISTENT
 CREDIBLE
 COMMUNICABLE
 TARGETED
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8. What is Your Unique Value Proposition
(UVP)?
A Unique Value Proposition is a memorable
and valued solution that responds to your
audience’s pain points, challenges, and needs.
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9. Your Value is Derived From
Multiple Elements that include:
Accomplishments
Education
Skill Sets
Talents
Experience
Subject Matter Expertise

10. Accomplishments Optimize…
1. Revenue Growth
2. Cost Containment
3. Efficiency
4. Competitiveness
5. Customer Service
6. Business Expansion
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11. Communicate Your Brand
 Resume & Cover Letter
 Interview
 Networking
 Social Media - LinkedIn, Facebook, Twitter
 Blog
 Email Signature
 Business Card
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