2015 is evolving into a year of opportunity for mobile monetization. To seize the moment and momentum, publishers need to make sense of the multi-screen, multi-format landscape and master or partner with experts in ad serving technology, mobile monetization analytics and optimization.

1. Publishers steps to
mobile ad monetization in 2015
The trends and
the opportunities

2. www.totalmedia.co.il 2
Steps to mobile ad monetization
What is the winning formula for mobile monetization?

3. www.totalmedia.co.il 3
Steps to mobile ad monetization
How do you transition from promises to value?

4. www.totalmedia.co.il 4
Experimentation
Rude
Awakening – A lot
of time invested,
with questionable
ROI
Hard-nosed
calculations
How do you avoid the same lifecycle as Web & Social Media?
Steps to mobile ad monetization

5. www.totalmedia.co.il 5
PPE & Re-
engagement
Mobile
programmatic &
premium
trading
Video ad
inventory on
programmatic
New Mobile
ad
analytics
CPA, CPC,
eCPM
Payment
models
What trends should publishers be focusing on?
Total mobile ad
experience
across multiple
screens
E-commerce
and deep
linking
Steps to mobile ad monetization

6. www.totalmedia.co.il 6
Publishers need to change their status quo from ‘mobile web’ and
master monetizing on mobile. Like Google, FB, Yahoo, MS,
Publishers need to step up mobile monetization and reinvent with
app constellations (Source - www.Inner-active.com)
Steps to mobile ad monetization

7. www.totalmedia.co.il 7
The right
monetization
tools
Best analytics;
forecasts &
alerts
The ideal
technology
partners
To fulfill the mobile monetization opportunity in 2015 - Publishers
will need to very carefully assess the trends, tools, technologies
and partners
Steps to mobile ad monetization

8. www.totalmedia.co.il 8
Mobile programmatic buying
expected to exceed 50% of mobile
ad buys (Magna Marketing)
Mobile ad monetization trends to focus on

9. www.totalmedia.co.il 9
Within the exchange environment
Private programmatic represents
10% of exchanges.
It is expected to grow to 30% by
2016 (eMarketer), giving publishers
more opportunities to trade directly
Mobile ad monetization trends to focus on

10. www.totalmedia.co.il 10
Most publishers in 2014 said they
plan to enter the private
programmatic market place in
2015
Mobile ad monetization trends to focus on

11. www.totalmedia.co.il 11
Video RTB is also experiencing impressive growth. Forrester
Research, shows video RTB spend hit $1.14 billion in 2014
(284% increase from 2012).
Mobile ad monetization trends to focus on

12. www.totalmedia.co.il 12
Publishers need to note; mobile
video together with programmatic
for video are expected to grow and
become the largest driver of mobile
traffic by 2017
Mobile ad monetization trends to focus on

13. www.totalmedia.co.il 13
Video marketing, an app-centric
environment & a growing number of
screens are demanding expertise in:
A. Cross programmatic trading
B. Monetizing at multiple mobile
action points
Mobile ad monetization trends to focus on

14. www.totalmedia.co.il 14
Programmatic
Ad serving
Optimization
Decision making analytics
Programmatic
public & private
exchanges
A growing need for ad monetization skills
The skill-sets needed in 2015 for monetizing on mobile:

15. www.totalmedia.co.il 15
Analytics
Analytics
Analytics are increasingly
relevant for alerting, forecasting
& preventing lost advertising
opportunities for publishers across
the new mobile multi-screen
environments
The skill-sets needed in 2015 for monetizing on mobile:
A growing need for ad monetization skills

16. www.totalmedia.co.il 16
Programmatic optimization
• Interest and intent-based granular
audience segmenting
• Mobile user device targeting
• Understanding in deep linking and
new mobile e-commerce models
The skill-sets needed in 2015 for monetizing on mobile:
A growing need for ad monetization skills

17. www.totalmedia.co.il 17
Ad serving technology services
expertise
• Consider technology operators as
your channel partners
• Consider their level of service
commitment
• Use them to help your direct sales
The skill-sets needed in 2015 for monetizing on mobile:
A growing need for ad monetization skills

18. www.totalmedia.co.il 18
Programmatic
ad serving
technology
Optimization
on mobile
Open and
private
programmatic
analytics
=+ +
Higher
eCPM
& lower
CPA
A growing need for ad monetization skills

19. www.totalmedia.co.il 19
Mobile monetization experts
To get a free evaluation for
monetizing your mobile ads
click here:
info@totalmedia.co.il
www.totalmedia.co.il