Knowing the conversation topics that your community wants to discuss within your online social channels is the first step to developing a successful social media presence. In today’s challenged marketplace, social media offers synagogues the opportunity to solidify support, attract interest, and listen to the needs of the community. This presentation, delivered as the keynote address at the Cantors Assembly 2014, considers the importance of knowing what “the conversation” is that your community wants to have online, and how opening up to the conversation is a key to unlocking the power of online community.
9. *From Who Moved My Cheese?
http://en.wikipedia.org/wiki/Who_Moved_My_Cheese%3F
10. It’s a Pivot
Well-placed time spent, not 24/6
Let go of control…but still retain control
No one is a stranger, everyone is a
potential community member
The technical piece is the easy part
29. Knowing the Conversation:
Temple Emunah
diagram
courtesy of
Darim Online
Living
Jewishly in
Lexington,
MA
Finding a
Jewish
community
What is the intersection here?
40. What Does Your Community Want to
Talk About?
Use #cantorsconvention
http://www.flickr.com/photos/88133570@N00/2945003307
41. Reflections…
Religious life is inherently personal: How have we
let it become broadcast?
Let’s take back the personal elements of what
makes a synagogue a kehila.
No one is a stranger, and strangers like
connecting.
The definition of “community” has changed, and
everyone wants one.
42. …and a Prescription
Commit to “finding the conversation”’
Think about what you want to learn from the
congregation over the next two weeks
Talk about this with staff and board leadership
Spread the work: Make it a community-wide
endeavor
Hold a “lunch and learn” one Shabbat
p.s. Don’t be surprised if your social strategy begins to reveal
itself!
We’ve come to care about these HONY, even though they are strangers to us. We comment on them, and their stories are compelling because we want to know them: they are part of our community (geo NYC) and our community (virtually).
KEY POINT: Changing conceit of the word “community” from a place you live on the ground, to a group of folks with shared interests, activities, values, etc. Traditionally, community was the place you lived. Geraldine Blake, chief executive of Community Links, defines her community as "a group of people that I share values, activities, hopes and dreams with". "They are traditionally defined as a place, but they can be a community of interest," she adds. An alternative meaning is of a collection of people with something in common. "People are networked into different groups," she says. "If you sit and map an individual and compare five or six individuals you would find that each one has lots of different connections. http://www.theguardian.com/voluntary-sector-network/2013/may/03/community-spurs-fans
http://en.wikipedia.org/wiki/Who_Moved_My_Cheese%3F
Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life, published on September 8, 1998
Stop trying to find the old community. New community is not in a place, but in the connection.
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Generosity Week is an annual project of The Mussar Institute (TMI) intended to foster personal spiritual development through guided practice of generosity.The purpose of this group is to have a place where those who are really interested in trying Generosity Week are supported by others.
Generosity Week is an annual project of The Mussar Institute (TMI) intended to foster personal spiritual development through guided practice of generosity.The purpose of this group is to have a place where those who are really interested in trying Generosity Week are supported by others.