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Digital Storytelling Tools for Nonprofit Organizations

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Digital Storytelling Tools for Nonprofit Organizations

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New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.

New digital tools are emerging every day, making it easier for your nonprofit to tell its story online. From curation to publishing, if you’re looking to share a story, there’s an app, website or tool that can help you do it. This presentation covers the principles of good storytelling, provide examples of successful nonprofit digital storytelling, and reviews both the popular as well as some of the more unusual-but-useful online storytelling tools including PicMonkey, Visual.ly, ThingLink, Storify, mapping, Dippity, Vine, Animoto, and others.

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Digital Storytelling Tools for Nonprofit Organizations

  1. 1. * * Digital Storytelling Tools The One and Only Storytelling/Digital Tools/ Speed Dating Mashup Mass Nonprofit Network Annual Conference 2013 October 29, 2013
  2. 2. * * Why stories? What’s in a good story? Digital storytelling TOOLS 5 stories you have right now Speed Dating! Report-backs and sharing TODAY’S WORKSHOP
  3. 3. About the presenter Debra Askanase • Master text styles – Second level • Third level – Fourth level » Fifth level 3 Former nonprofit executive director, program manager, community organizer Deep passion for movement- building and change organizations debra@communityorganizer20.com Digital Engagement Strategist About Debra Askanase
  4. 4. *Personal stories and gossip make up 65% of our daily conversations http://www.scientificamerican.com/article.cfm?id=the-secrets-of-storytelling All day long, we tell stories
  5. 5. When we are told a story, we also empathetically experience the story http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful- way-to-activate-our-brains
  6. 6. When we hear a story, we try to relate it to one of our existing experiences
  7. 7. We remember stories because we empathetically experience them http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
  8. 8. Decoding Experiencing Read numbers, lists, text Read/hear stories Our brains process stories differently http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
  9. 9. * * Elements of a Strong Story Long form or short, they all have a few similar elements
  10. 10. • Has a relatable “main character” • Simplifies a complex idea to its essence • Elicits an emotion • Creates a connection with the audience • Gives the audience one strong message • Inspires action • Has a story arc A strong digital story… *a good story can also be very, very simple and brief!
  11. 11. Or offer small moment stories that connect emotionally, and convey a message
  12. 12. http://whoneedsfeminism.tumblr.com/ Simple storytelling through crowdsourced stories
  13. 13. Stories help your nonprofit: Explain a complex problem Spread the news Raise money http://www.flickr.com/photos/54665509@N00/2226574367/
  14. 14. * * 4 Types of Stories You Have Right NOW Founding/Founder’s stories Our People stories What You Do stories Impact stories …and creative ways to show them
  15. 15. * * FOUNDER’S STORY: QUOTE/PHOTO http://www.volunteermatch.org/nonprofits/stories/spotlight.jsp?id=91
  16. 16. * * FOUNDER’S STORY: TIMELINE http://visionspring.org/founders-story/
  17. 17. * * OUR PEOPLE STORIES: VIDEO http://invisiblepeople.tv/
  18. 18. * * OUR PEOPLE STORIES: PHOTOS http://collection.peacecorps.gov/cdm/landingpage/collection/p9009coll11
  19. 19. * * OUR PEOPLE STORIES http://www.volunteermatch.org/volunteers/stories/index.jsp
  20. 20. * * WHAT YOU DO STORIES: VIDEO http://www.youtube.com/watch?v=ST54gqOogLE
  21. 21. * * WHAT YOU DO STORIES: VIDEO Believeinbrookliinekids.org
  22. 22. * * WHAT YOU DO STORIES: STORIFY
  23. 23. * * IMPACT STORIES: MAPS Charitywater.org
  24. 24. * * IMPACT STORIES: INFOGRAPHIC http://www.charitywater.org/annual-report/12/
  25. 25. * * HOW SPLASH.ORG COMBINES THEM ALL
  26. 26. Share the story you want to tell 3 minutes per person, then switch
  27. 27. * * Digital Storytelling Tools and apps!
  28. 28. Timely Interactive Crowdsourced Easy to amplify & share Digital Storytelling is different http://www.flickr.com/photos/64251830@N00/424716302/
  29. 29. Families of Visual Storytelling Static Photo Storytelling • Instagram • Pinterest • Flickr • Tumblr • Jpeg • Tag galaxy Data Viz Storytelling • Infographi cs • Maps • Dipity • Visual.ly • Mindmaps • ThingLink Video Storytelling • YouTube • Animoto • Vimeo • Vine Curated Storytelling • Storify • Scoop.it • Kontribune • Paper.li • Twitter
  30. 30. * * Static Photo Storytelling Instagram Pinterest Flickr Tumblr PicMonkey
  31. 31. Instagram * Search Instagram with web.stagram.com
  32. 32. Instagram
  33. 33. Tumblr – visual blogging
  34. 34. Tumblr
  35. 35. Curated Flickr tags – Taggalaxy.de http://www.taggalaxy.de/
  36. 36. Photoshop for the rest of us
  37. 37. Foodlifeline.org photo
  38. 38. * * Data Viz Storytelling Instagram Pinterest Flickr Tumblr PicMonkey Infographics Mapping Dipity Visual.ly ThingLink
  39. 39. http://visual.ly/global-slavery-index-2013-0?view=true Visual.ly – create data infographics
  40. 40. 52 MomsRising story bank - Google Earth Momsrising.org
  41. 41. Dipity – create timelines from data
  42. 42. Mind maps – mindmeister.com or mindnode.com Search for ocean acidification terms, contributed by Upwell.us
  43. 43. ThingLink
  44. 44. You can do anything with ThingLink, even…
  45. 45. * * Video Storytelling Instagram Pinterest Flickr Tumblr PicMonkey YouTube Animoto Vimeo Vine Instagram video
  46. 46. Create video from photo and text - Animoto.com
  47. 47. * * Curated Storytelling Storify Scoop.it Kontribune Paper.li Twitter
  48. 48. Curated e-paper – Kontribune.com
  49. 49. Bring it together with Storify
  50. 50. 66 Storify a Twitter chat
  51. 51. http://sixwordmemoirs.com/about/festival-senior-superlatives-six-word-style/ Six-word festival on Twitter Sept 2013
  52. 52. * * Speed Dating! 2.5 minutes per person, then switch! Move on to another discussion partner when the timer goes off
  53. 53. Share the story you want to tell What tools would you use?
  54. 54. * * THANK YOU!! Email: debra@communityorganizer20.com Website: communityorganizer20.com Blog: http://communityorganizer20.com Linkedin: linked.com/in/debraaskanase Twitter: @askdebra Other slides: slideshare.net/debask Telephone: (617) 682-2977
  55. 55. * * Slide number URL (Flickr Creative Commons license) 4 http://www.flickr.com/photos/63287402@N00/456611804/ 5 http://www.flickr.com/photos/78199439@N00/1545378691/ 6 http://www.flickr.com/photos/moriza/2565606353/sizes/m/in/pho tostream/ 7 http://www.flickr.com/photos/56611644@N00/8162168092/ IMAGE CREDITS
  56. 56. * * 1. Big thanks to Zan McCulloch-Lussier, Marketing Director at Food Lifeline, who inspired this workshop. Connect with him @zanarama. 2. The facts and figures of visual storytelling for nonprofits (Rosita Cortez) http://www.rositacortez.com/social-media-101/visual-storytelling-for-nonprofits- infographic/ 3. Get Storied community (Michael Margolis): http://getstoried.com/ 4. Just Story It (Karen Dietz): http://www.juststoryit.com/ 5. Curated scoops on storytelling (Karen Dietz): http://www.scoop.it/t/just-story-it 6. Three case studies of bios that get results: http://www.getstoried.com/3-case- studies-of-good-bios-that-create-results/ 7. Storytelling webinar slides (M & R Research): http://labs.mrss.com/get-the-slides- and-our-answers-to-your-questions-from-the-storytelling-webinar/ 8. Digital storytelling resources for nonprofits (Socialbrite): http://www.socialbrite.org/sm4np/ 9. http://communityorganizer20.com/2011/09/06/infographics-for-nonprofits-the- new-storytelling/ STORYTELLING RESOURCES

Hinweis der Redaktion

  • http://www.flickr.com/photos/63287402@N00/456611804/
  • http://www.flickr.com/photos/78199439@N00/1545378691/
  • http://www.flickr.com/photos/moriza/2565606353/sizes/m/in/photostream/
  • http://www.flickr.com/photos/56611644@N00/8162168092/
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