Nokia is a large mobile phone company founded in 1865 in Finland. It was formerly the largest mobile phone manufacturer in the world, but has faced increasing competition from Apple and Android devices. A SWOT analysis identifies Nokia's strengths as its large distribution network and qualified workforce, but also notes weaknesses such as poor promotion to lower socioeconomic groups and limited after-sales support. Opportunities exist to expand their product line to different price points. Key threats are maintaining market position against competitors and providing competitive services and features.

1. A PRESENTATION ON
SWOT ANALYSIS OF NOKIA
Presented by
DEBAJIT GHOSH

2. BACKGROUND
• Founded : Tampere, Grand Duchy of Finland (1865) incorporated in Nokia
(1871)
• Founder(s) : Fredrik Idestam , Leo Mechelin
• Headquarters : Espoo, Finland
• Area served : Worldwide
• Key people : Risto Siilasmaa (Chairman),
Stephen Elop (President & CEO)
• Products : Mobile phones, Smartphones, Mobile computers,
Network
• Services : Maps and navigation, music, messaging and media,
Software solutions

3. BACKGROUND
• Nokia has around 105,000 employees across 120 countries, sales in more
than 150 countries and annual revenues of around €38 billion.
• As of 2012 it is the world's second-largest mobile phone maker by unit
sales (after Samsung), with a global market share of 22.5% in the first
quarter.
• It is the world's 143rd-largest company measured by 2011 revenues
according to the Fortune Global 500.
• Nokia was the world's largest vendor of mobile phones from
1998 to 2012.

4. What is SWOT?

5. STRENGTH
• Largest distributor of mobile phone in mobile phone industry.
• Highly qualified personnel.
• User friendly with many accessories.
• High re-sale value compared to other brands of mobile
phones.

6. WEAKNESS
• No promotion undertaken to target the lower class of the
society.
• Poor after sales service.
• Very few service centres.

7. OPPURTUNITIES
• To expand with a wide range of products, features and
different price range to suit different people.

8. THREATS
• To maintain the position as one of the best in the market
because Apple i-phone and devices running on Google's
Android operating system have come to stand of tough
competition with Nokia.
• Cheap phones, advanced features and good after sales
services.

9. Thank You

10. Thank You