Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
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Creating a perfect digital marketing proposal for clients - Dean infotech
1. www.deaninfotech.com
info@deaninfotech.com
Digital Marketing Profile
Company Overview: Dean – Digital
Marketing Firm
Think digital, think strategy, think interaction
Dean InfoTech Pvt Ltd is an ISO 9001:2008 Certified leading consulting
company providing customized IT solutions & services to various industries in
India and abroad. The company specializes in IT architecture design, end-to-end
project implementation and managed services.
Dean InfoTech is better known as the 'Dean of Information Technology'.
Successfully operating its offices in India and USA, Dean InfoTech's expertise
comes through its collective experience across two continents where it deals with
multinational and local enterprises. This enables company's highly-skilled
professional team to understand clients' requirements better and deliver easily
understandable services and solutions on time.
India :- +91 981-047-0129
deaninfotech
2. WE PROVIDE GUARANTEED LISTING IN GOOGLE,
YAHOO, MSN.
GOOGLE ADWORDS CERTIFIED INDIVIDUAL
https://www.google.com/partners/#p_certification_html;cert=0
GOOGLE ANALYTICS CERTIFIED INDIVIDUAL
https://www.google.co.in/partners/#p_certification_html;cert=
3
3. Content
Pay Per Click (PPC)
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Web Analytics Services
Customer Services
Reporting
Our Clients
4. Pay Per Click Management
Pay Per Click (PPC) advertising asks you to pay for having your ad listed on major
search engines like Google, Yahoo and Bing.They are the sponsored links your
might see when you perform a search in a search engine.
They usually appear at the top, bottom or
right side of the search engine results page
(SERP) and are identified as Paid Listing,
Sponsored Links, Sponsored Listings, or
Featured Listings. Pay per click advertising
search engines allow you have your
advertisement listed on search engines by
letting you bid on keywords that are related
to your business.
Our PPC services are focused on Sponsored
or Content Match Advertising as offered by
Google and others search engines. We focus
on all major search engines like Google,
Yahoo, and Bing.
5. Activities to be performed under Pay Per Click
Management
Under Pay Per Click Management, we will be working on the following points to get
your ads on top of search results pages on major search engines like Google, Yahoo
and MSN.
SEM Campaign
Initializing the Project
Basic Setup
Account Setup
Profile Setup
Consultation
Campaign Optimization
Keyword Research & Bid Management
Negative Keywords
A/B Ad Copy Testing
Geo-Targeting
Conversion Tracking
Image Ad*
6. Landing Page Consultation (Creation)
Website Optimizer (if Applicable)
Defining the USP
Call to Action Optimization
Optimize Usage of Images
Adding Opt-Ins
Optimizing Conversion Path
Trigger Words
Competitive Gap Analysis
Location – Based offers
Split Testing
Organizing the Content
Bounce Rate Reduction
Trend Analysis
Day Parting
Time and Season – Based offers
8. CAMPAIGN OVERVIEW
Paid Search is a powerful way to get your listing up almost immediately and to
have the most prominence on the search result pages. with Paid Search, you
can address multiple objectives simultaneously that other campaigns do not
provide such as:
Return On the Investment (ROI)
Find Customers at all stages of the buying cycle
Discover - Research - Compare - Purchase
Share of Voice
Brand Awareness
New Customer Acquisition
Once your competitive marketplace is analyzed and a comprehensive set of
keywords are identified, we can launch an effective paid search strategy
immediately, your site will be present in top search placements on all of the
key search engines, thus increasing the number of targeted visitors to your
site.
9. Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the volume or quality
of traffic to a website from search engines via search results. SEO aims to improve
rankings for your business related keywords in search results. The objective of search
engine optimization (SEO) is to increase a website's traffic counts, and ultimately
conversions, by ranking High in the search results for the keywords typed on search
engines like Google, Yahoo and Bing. It is the mission of SEO to make the site's
content worthy of higher search engine ranking by being more relevant and competent
than others.
10. The process of SEO is often viewed as a struggle to rank well for a few keywords you
will see the leading sites in the ranking and to obtain traffic for your content you will
need to rank higher then those top sites.
What is SEO?
SEO is an abbreviation for search engine optimization. SEO is the process of
improving the volume or quality of traffic to a website from search engines via search
results. SEO aims to improve ranking for relevant keywords in search results.
Why are search engines so important?
Search Engines are the biggest resources of your websites traffic.
Higher traffic means more visitors
More visitors means more customers and higher profit
We will be working on the following points to make your site search engine
friendly andget your site good rankings in major search engines like Google,
Yahoo and MSN.
12. On Page Optimization
Spider Simulation
Img Alt-tag
Page title
HTML Validation
Website Architecture
Meta Descriptions
Anchor text linking
Duplicate Content fixing
Header (H1, H2)
Meta Keywords
Keyword Density and Proximity
Internal Linking
Canonical Issue
Robot.txt
XML RSS Feeds
13. Off Page Optimization
Article Submission
Classified ads Posting
Directory Submission
EBook Submission
Search Engine Submission
Social Bookmarking
Local Search Engines
14. Social Media Marketing
Social Media marketing is the process of gaining website traffic or attention through
social media site facebook.Social Media marketing programs usually create content
that attracts attention and encourages readers to share it with their social networks. A
corporate message spreads from user to user and presumably resonates because it
appears to come from a trusted source, as opposed to the brand or company. itself.
Hence, this from of marketing is driven by word-of-mouth, meaning it results in
earned media rather than paid media. Increased communication for organizations
fosters brand awareness and often, improved customer service.
Social Strategy
Internal Change Team - Process
Strategy, Policy, Procedures
The POST Strategy Model
Metrics - Return on Investment
Social Methods
Listen, Learn, adapt with a Dashboard
Collaborate & Innovate with Wikis
Support, energies, embrace with Blogs
Extend reach with Social Networks
15. Social Tools
Managing Your Web 2.0 site
Facebook, LinkedIn
YouTube, Flicker, Slideshare
Blogs & Micro Blogging (Twitter)
Social & Network Learning
Working Smarter with Social Media
New Skills Needed
Practical Examples
Workscape Learning Ecology
The Social Non Profit
Our Changing demographics
Best Practice Examples
Aligning Web Communications With
Goals
Fostring a Learning Culture
16. Our Social Media Strategy will Mainly involve four major platforms Which Are:-
Facebook
Twitter
LinkedIn
YouTube
Social Media Optimization allows you to promote your company's website through
an interactive method. You can be popular among the social media users and can
leverage your business, through social media optimization. Advantage:-
Brand Building.
Increased Inbound links and direct
referrals.
Network with the best in the industry.
Reaching targeted Market segment.
Negligible Media Costs.
Increased site traffic.
Increased Search engine rankings.
Brand Promotion on the Twitter,
stumbleupon, Digg, Facebook etc.
Increased site traffic.
Increased search engine rankings.
Facebook business page promotion,
Like wall, conversation etc.
17. Benefits of SMO:
Link Popularity : SMO generates thousands of inbound links for your website in a very
less time. This rapidly spreads the awareness about your business on the web.
Builds Brand: As more and more users get to know about your website, your brand
gains power and popularity, and thus you earn that cutting edge over the competition.
Increased Online Traffic: The amount of Online traffic to your website incredibly
increases. your website becomes popular which further motivates more internet users
to browse through it.
Increased Leads: More Traffic means more changes of conversion and increased in
leads.
Affordable and effective: The beauty of SMO is that this online marketing strategy
does not make a hole in your pocket. It's affordable yet very effective.
Results can be easily Measured: The benefits or returns generated by the SMO can
be easily quantified and measured.
18. Activities to be performed under Social Media Marketing Process
Facebook Management
Create Facebook Business Page
Update ‘Info’ Section
Designing Landing Page
Designing Cover Image
Create Industry related post (30/ Month)
Publish posts on Fan Page (1/ day)
Upload Photo Album (Photo From Client Website)
Upload Video (Client to Provide)
Monitor Fan Comments
Monitor Fan Post
Creating Events
Respond to Fan
Forward Important Message
‘Like’ Relevant Status Update/ Comment on Related Pages (If Necessary)
Integrate applications on Fan Page (3rd Party free apps)
19. Twitter Management
Twitter Account Creation
Update ‘bio’ Section
Tweets (60/ Month)
Hash tags for Keywords & Topics
Follow Potential Customers
Monitor & Reply to Brand ‘mentions’
Twitter Background Designing
Re- Tweet relevant tweets
Engage User with ‘mentions’
Reply to Direct Message
Forward important message to client
LinkedIn Management
Creating LinkedIn Page
Update Info Section
Creating one LinkedIn Groups
20. Interacting with other LinkedIn Groups which are industry related
YouTube Management
Creating YouTube Page
Update Info Section
Uploading Videos (Provided by Clients)
Monitoring Comments on the Video
Sharing Uploaded Video on Facebook & Twitter
Monetize your video with Google Adsence
21. Google Analytics (GA) is a service offered by Google that generates detailed statistics
about the visit to a website. The product is aimed at marketers and is the most widely
used website statistics service. GA can track visitors from all referrers, including search
engines, display advertising, pay - per- click networks, e-mail marketing and digital
collateral such as links within PDF documents.
22. Activities to be performed under Google Analytics Service
Google Analytics Activities
Account Creation In dudes Dashboard set up
Adwords- Analytics Account Linking
Custom Reports Scheduling & Setting Up Alerts
Download Link Tracking
Internal Search Tracking
Goal Funnel Creation
Custom Defined Tagging
Flash / Event Tracking
External Campaign Tagging
General Queries
New Goals/ Funnels Where required
Respond to Fan
23. Support
Dedicated support team with one SPOC.
24x7 Support for any queries or other campaign related requirements.
Two Calls a week to discuss account activities
All Account Changes and agenda updated to Google Docs for reviews and records.
Customers Service
Email Marketing Activities
24x7 Skype Support
24x7 Phone Support
Yahoo /MSN/ Whatapp
24. Customers Service
Email Marketing Activities
Google Analytics Report
Daily/Weekly/ Monthly Report
ROI Report Campaign Report
Social Media Report
Search Engine Ranking Report
Google Webmaster Report
They usually appear at the top, bottom or right side of the search engine results page (SERP) and are identified as PaidListing, Sponsored Links, Sponsored Listings, or Featured Listings. Pay per click advertising search engines allow you have your advertisement listed on search engines by letting you bid on keywords that are related to your business.
Our PPC services are focused on Sponsored or Content Match Advertising as offered by Google and others search engines. We focus on all major search engines like Google, Yahoo, and Bing.
GOOGLE ANALYTICS CERTIFIED INDIVIDUAL
Content
Pay Per Click (PPC) advertising asks you to pay for having your ad listed on major search engines like Google, Yahoo and Bing.They are the sponsored links your might see when you perform a search in a search engine.
Under Pay Per Click Management, we will be working on the following points to get your ads on top of search results pages on major search engines like Google, Yahoo and MSN.
CAMPAIGN OVERVIEW
Paid Search is a powerful way to get your listing up almost immediately and to have the most prominence on the search result pages. with Paid Search, you can address multiple objectives simultaneously that other campaigns do not provide such as:
Return On the Investment (ROI)
Find Customers at all stages of the buying cycle
Discover - Research - Compare - Purchase
Share of Voice
Brand Awareness
New Customer Acquisition
Once your competitive marketplace is analyzed and a comprehensive set of keywords are identified, we can launch an effective paid search strategy immediately, your site will be present in top search placements on all of the key search engines, thus increasing the number of targeted visitors to your site.
Search Engine Optimization (SEO) is the process of improving tyhe volume or quality of traffic to a website from search engines via search results. SEO aims to improve rankings for your business related keywords in search results. The objective of search engine optimization (SEO) is to increase a website's traffic counts, and ultimately conversions, by ranking High in the search results for the keywords typed on search engines like Google, Yahoo and Bing. It is the mission of SEO to make the site's content worthy of higher search engine ranking by being more relevant and competent than others.
What is SEO?
SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or quality of traffic to a website from search engines via search results. SEO aims to improve ranking for relevant keywords in search results.