Dean C. Sippel has over 25 years of experience in sales, marketing, and business development. He has a proven track record of exceeding sales targets and growing key accounts. Sippel is skilled in data-driven analytics, sales forecasting, and developing strategies to infiltrate new markets. He has held leadership roles at several manufacturing companies where he increased annual sales and expanded into new territories.

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Dean C. Sippel
deansippel@gmail.com //dean.sippel@intagleo.com
SUMMATION
A focused sales & marketing leader with a “take no prisoners” mindset and commitment to delivering shareholder value.
One who creates win/win solutions to insure an exceptional client experience, build loyal customer relationships, surpass corporate ROI initiatives, and inspire teammates to exceed strategic objectives through personal accomplishment and group achievement.
STRENGTHS
Sales forecasting – Accurate account classification by size, history, market position, and performance expectation.
Data driven analytics –Blending asset allocation, back-end cost, and sales/service expense to control true COGS.
“Hands-on” problem solver – Using the S.T.A.R. methodology to overcome business obstacles and reduce sales attrition.
Time and resource administration – Exercising time management skills to conserve and maximize corporate resources.
Effective oral & written communicator – Clear and concise communication to reduce waste and eliminate error.
Achiever with a budget and P&L discipline – Tempering the revenue forecast model to the P&L to deliver ROI.
I understand the acute sales, marketing, financial, and operational components that drive national account profit.
ACUMEN
o AGILITY: Effective from the boardroom to the “boots on the street”.
o SPECIALTY: Key account development / 4P marketing strategy / Sales cycle management / Virgin market infiltration / Automated replenishment / Corporate resource allocation.
o PROFICIENCY: Relationship, solution, & value-added sales methodology / Outbound & inbound sales campaigns / 4P Marketing strategy / Business plan, budget, & financial Modeling / New product development.
o TECHNICAL COMPETENCY: MS Office Suite, J D Edwards (Oracle), 20/20 CAD, Photoshop, Quirk, and various CRM, ERP, and presentation software.
o DOMAIN: Residential and commercial construction, Independent contractor, Engineering, Specification, REIT property development, OEM, National distribution, and Aftermarket arenas.
ACCOMPLISHMENTS
o Drove national sales increases of 29.7% ($94M to $118M) in less than 2 years during the economic downturn.
o Delivered national account growth of 51.6% (from $31M to $47M) in 34 months.
o Established 2 virgin markets within 20 months through effective cold-call and new account targeting techniques.
o Created the installation, tooling, usage, handling, storage, and best practices protocol for new products.
TRACK RECORD
Intagleo Systems, LLC – Euharlee, GA 4-2014 to Present
(Private // Business enterprise & BPO supplier // 85// $10.5M in gross sales)
US & UK Account Development Director
Intuitive Strategic Initiative: Drive the corporate business development efforts for the North American & UK markets.
o Data mining to identify new opportunities and perform an efficient cold calling strategy to establish new business.
o Shape and execute the inbound and outbound sales and marketing strategy to attract and nurture organic growth.
o Attract and convert interested web traffic.
o Doubled the US sales pipeline volume in 6 months.

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National Business Associates, LLC – Euharlee, GA 7-2011 to 4-2014
(Private // Sales, training, & support / Regional & National Market analytics / Warranty validation)
Sales & Sales Training / Technical Product Support / New Product & Program Engagement
Business Development Acumen: Root Cause Analysis / 1099 Sales training & support/ Manufacturer’s representation / Warranty validation / Product use & best practices.
o Successfully worked with C-Suite down through baseline personnel to guarantee a robust client experience.
o Delivered product viability & territory ROI analysis via client profile and regional / national demographics.
o Provided national sales support and training of W2, independent representatives, and OEM clients.
o Trade show representation, product enhancement strategy, and Sales & Marketing collateral development.
o Conducted sales and product technical support seminars and webinars.
Syntec Industries – Rome, GA 1-2009 to 7-2011
(Private //National surfacing manufacturer // 6 Locations // 300 Associates // $120M gross sales)
Sales / Marketing/ Business Development Specialist
Tactical New Market Penetration: Recruited to launch a new product category and infiltrate virgin markets.
o Drove organic category growth from $8.4M to $ 22.5M in 30 months by infiltrating two virgin markets.
o Developed specific client, territory, and market strategies.
o Conducted technical sales seminars and webinars for large (1B+) North American accounts.
o Crafted national pricing policy, promotional collateral, and supply logistics for key national clients.
Patrick Industries – Elkhart, IN 3-2000 to 1-2009
(Public // National building products and engineered component manufacturer & distributor // $480M gross sales)
Marketing Manager 9-2005 to 1-2009
Dynamic Marketing Expertise: Assess and reshape the company’s stagnant distribution division.
o Conceived and executed the most successful new product initiative in the company’s history.
o Analyzed competitive landscape, market feasibility, and formulated appropriate new product business strategy.
o Structured the sales, COGS, min-max automated replenishment, and inventory tracking framework still used today.
o Corporate Strategic Planning Committee board member.
Sales Manager 1-2003 to 9-2005
Decisive Team Leadership: Built a crack revenue machine spanning the US and Canada.
o Foster local and national account business relationships.
o Reduced client attrition almost 50% in 2 years.
o Constructed annual sales forecasts and strategies by customer and territory.
o Increased division performance from $94M to $118M (29.7%) in 22 months.
o Restructured sales territories and compensation plans enhancing margins by 2% in 5 months.
National Accounts Manager 3-2000 to 1-2003
Intuitive Key Account Development: Responsible for the growth and development of corporate national accounts.
o Grew key national account revenue from $31M to $47M (51.6%) in 34 months.
o Developed national account business plan and growth strategy for a large (3B+) national accounts.
o Penned the company’s first annual supply contract boosting national account sales by $3.2M annually.
o Negotiated the first long term national contract delivering $22M in organic sales growth.

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Mantlecraft, Inc. – Florence, AL 5-1995 to 3-2000
(Private // Component manufacturer // Single location // 70 Associates)
National Sales Manager
Sales & Marketing Vision: Secured new national accounts by establishing a North American distribution and representation pipeline.
o Grew existing national account base 17% by infiltrating new markets in the first year.
o Reallocated national distribution and representation responsibilities to enhance the company’s market presence.
o Cultivated low SKU in-stock programs to bolster manufacturing efficiency and secure large national clients.
o Increased national account sales from $10M to $19M in less than 3 years.
o Developed new products to capitalize on emerging market opportunities.
EDUCATION /TRAINING / AWARDS
Education
University of Maryland–Baltimore County
BSBA
Supplemental Training & Awards
Current studies - Six Sigma Performance Metrics
MBO Performance Management
Myers Briggs Personality Profiling
McGladrey & Assoc. Strategic Planning
Golden Shamrock Sales Excellence recipient (2)
Global Achievement Sales Instructor Certification
* Please view www.linkedIn/in/deancsippel for performance testimonials