Presented by Sean V. Bradley, CSP at NAMAD, 2021 in Miami, Florida. December 9, 2021 - Part 1

1. Let’s SOLVE the
#1 Problem
for the Automotive Sales
Industry...
PEOPLE(Part 2)
Sean V. Bradley, CSP
President, Dealer Synergy

2. Sean V. Bradley, CSP
● Founder & President of
○ 17+ Years, 3,500 Rooftop Clients in 4 Countries
○ 26 Covers of Magazines
○ 14 Time Convention Speaker
○ 12 Time Dealers Choice Award Winner
○ Generated over 1.4 BILLION Dollars of ADDITIONAL
Revenue for clients!
● Creator of the
○ #1 Facebook Group in the Auto Industry
○ #1 Podcast in the Automotive Sales Industry
● Best Selling Author - “Win the Game of Googleopoly”
● NSA “CSP” & Million Dollar Speakers Group
● Host of the Against All Odds Radio Show on WONK 104.7 FM &
iHeart Radio
● Star of VICE TV’s Hit Show “I Was A Teenage Felon”

3. “The #1 Problem PLAGUING our Industry is…
PEOPLE… Attrition, Recruiting / Staffing, Training
and Developing our TALENT”
Recap: STATE THE
PROBLEM
People are ASSETS NOT Liabilities!

4. Recruiting / Staffing Onboarding
Training Talent Development
So, “How” Do We Fix this Situation?

5. Recruiting / Staffing
● Most Dealers don’t have a Continuous Strategy.
● Most Dealerships are not Trained Properly for HR.
● To Properly Recruit, it’s not just about the 3rd Party
Resume Leads.
● Most Dealerships don’t have an Employee VPP.
● Most Dealers have Never Claimed their HR Review Sites.
● Most Dealers don’t have any Real Presence on their
Websites for Careers.
● Most Dealers don’t Spend the Right Amount of Time and
Right Amount of Money on Recruiting / Staffing.
● Most Dealers don’t have the Right Technology.

6. You NEED to Have a Dealership Website.
www.pennsylvaniaautomotivecareers.com
Additional Ways to Recruit:

7. You NEED to
Create & Use Video!
Additional Ways to Recruit:

8. v

9. v

10. Additional Ways to Recruit:
You NEED to
Utilize Social
Media Graphics.

11. Additional Ways to Recruit:
You NEED
to Utilize
Email
Blasts.

12. Additional Ways to Recruit:
Do Things in Your
Community!
● Host Job Fairs
○ At Your Dealership
○ At Colleges / Universities
● Go to Career Days
● Create an Intern Program
○ Utilize Colleges & High Schools
● Have a Relationship with the State
○ Utilize Unemployment Agencies
● Have Relationships with the Military
● Have Relationships with Diversity
Organizations

13. Additional Ways to Recruit:
Use Conventional Marketing.
● Radio Ads
● Television Ads
● Newspaper Ads
● etc.

14. Utilize an Employee VPP

15. Claim Your HR Review Sites!

16. Onboarding
● The Vast Majority of Dealers DO NOT Have
an Onboarding Strategy.
● They also DO NOT Have:
○ Job Descriptions
○ Schedules
○ Pay Plans
○ Job expectations
○ A staff directory (Who’s who, Staff &
Management)
I Will Go Live on Bradley
On Demand at the End.

17. Training
Most Dealers DO NOT Invest in Training for
Various Reasons:
● They Think Managers should be the Ones Training.
● They Think the Training they are Receiving is
Enough.
● They Think the Training from Manufacturer is
Enough.
● They Don’t Invest in Training
● The Training is Severely Antiquated

18. The Training You Give
Should Not be Stuck in
the Past…

20. Training is Like Boxing: It’s More than Product Knowledge
● OEM Training
● The Road to the Sale Training
● Process Training
● Communication Training
● Time Maxumation/ Time Management Training
● Objection and Rebuttals Training
● Marketing Training
● Finance Training
● Budgeting Training
● Social Media Training
● Email/Text Training
● People

21. Talent Development
● Talent Development Means MORE than Just Training
● Personal development
○ Personal Finances
○ Anger Management / Ways to Deal with Stress
○ Overcome the Fear of Speaking (Professional)
○ Help be a better human being
● Professional Development
○ Assisting with Technology
● Team Building
○ Take the Team Out Regardless of How You Feel
■ Escape Room, Sip & Paint, etc..

22. Let’s Go LIVE!
www.pennsylvaniaautomotivecareers.com

23. Let’s Go LIVE!
www.bradleyondemand.com

24. Let’s Go LIVE!
www.internetsales20group.com

25. www.millionairecarsalesmanpodcast.libsyn.com
www.facebook.com/groups/MillionaireCarSalesman
Let’s Go LIVE!

26. Thank You!
For Any Questions, Email Me at
Seanb@DealerSynergy.com

27. FREE OFFER!
FREE CRM Audit FREE Strategy Session
or