1. Producer's Suite
Developing your Online Video Blueprint
Presented by VFA Altitude Series
Ita Udo-Ema View from Above Entertainment
2. Video is a Connector
“Online video is second only to word-of-
mouth for its ability to influence decision
makers in every stage of the purchase
lifecycle "
- Marketing Sherpa
4. The Golden Circle
Starting with WHY
ABC Computer Company
We make great computers! (what)
They’re beautifully designed and
simple to use. (how)
Wanna buy one? (why)
5. The Golden Circle
Starting with WHY
Apple Computers
We believe in thinking differently. (why)
We challenge the status quo by making
products that are beautifully designed and
simple to use. (how)
We just happen to make great computers.
Wanna buy one? (what)
6. The Golden Circle
People don't buy What you, They buy
WHY you do it.
Simon Sinek: How great leaders inspire action
Exercise #1: Why, How, What
11. Assest Assesment
What elements do you have on hand?
● Logos
● Website
● a Product
○ photos of product
● an Applcation
○ Screenshots
12. Core Content
● Sound Bites:
○ a sound bite is a very short piece of a speech taken
from a longer speech or an interview
en.wikipedia.org/wiki/Soundbite
● Visuals
○ Any and all elements that add to the story
Exercise # 3: Content
17. Thanks for all the Fish...
Ita Udo-Ema
View from Above
www.ViewFromAbove.net
contact@viewfromabove.net
@deacon78
Media Consulting ; Story Development ; Video Production