Innovations of a postal operator to help publishers

1. Innovations that connect
communities and brands
ICDA 24/10/2012

2. bpost as a strategic partner for
publishers of magazines…
Commercial Public / Social Clubs / Federations
12
+ more + more + many more 2

3. …where subscription sales is keeping up
in Belgium
- 6,4 %
circulation since 2007
paid
Evolution Commercial Magazines
(Source: CIM) *
150
(Mio)
125
100
75
50
25
2007 2008 2009 2010 2011
paid circulation subscriptions street sales
3
* Selected titles of Sanoma, Roularta, Rossel and De Persgroep

4. bpost as a strategic partner for
publishers of newspapers
The breakfast moment

5. Total newspaper market is decreasing
in Belgium (-7%) but volume of bpost
subscriptions are increasing
+ 24 %
Evolution Daily Number of Newspaper subscriptions distributed by
bpost (Source: bpost SuMo - CIM)
(‘000)
600 50,0%
39% 40% 41% 42%
550 35%
34%
500 32% 40,0%
568
450 551 547
538
400 487 502 30,0%
457
350 7:30
300 20,0%
2005 2006 2007 2008 2009 2010 2011
bpost subscription - daily average bpost - subscription % vs Paid circulation
Thanks to early delivery

6. Cross platform advertising is the future
of the media
6

7. The new businessmodel
CONTENT – COMMUNITY - COMMERCE
Subscribers !!! 7

8. e-commerce business as part of
your new business model
8

9. Delivery of parcels @ your
convenience (shipping manager)
@home @bpost
@bpack24/7 9

10. Globify, a solution for international
players
For the moment only available for shipments coming from US. 10

11. So why not deliver your parcels?
11

12. Another successful innovation @
bpost : Mobile postcard

13. Delivery op
periodicals
Data
Parcels
3€
Delivery of
newspapers
International services
13

14. Get in contact
Nadine.francus@bpost.be
Rudy.vanhalle@bpost.be
14