7. Content acts as
your voice.
It enables you to speak one-on-one
with the tens, hundreds, and potentially
thousands who are looking for answers
and insights on a regular basis.
39. A CONTACT
Anybody your company markets to, sells to, partners with,
engages with, or employs. An individual who you’re
creating a relationship with.
40. A strong contact database
is instrumental in allowing
your business to grow.
46. Semi-fictional representations of your ideal customer
based on real data and some select educated
speculation about demographics,
behaviors, motivations, and goals.
BUYER PERSONAS